Biznology

JUNE 29, 2018

So, what are the implications for sales communication content, and for video content in sales communication particularly? Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content. What can inspire with creativity?

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Biznology

MAY 30, 2018

If you have content, you tag it. If you have web content, you tag it in your content management system. You never get a bill for content tagging–people who already work at your place spend a few minutes doing it every day. So why would I need to automate content tagging? Your authors do it every day.

Tagging 149

Tagging Automation Case Studies Content 149

Biznology

FEBRUARY 9, 2021

While we’ve all been staying home and being virtual, Paul has done some original research and David has written this white paper for Network Solutions on helpful tips and tricks for IT pros that are involved in supporting virtual events. The result of Paul’s informal census is that folks can’t wait to get back to F2F.

B2B 118

B2B FAQ Work Management Paper 118

Biznology

MARCH 12, 2018

You want them to click through to your website, click your calls-to-action, download your white papers, schedule a demo; you want them to buy. You want people to subscribe to your newsletter. You want them to read your newsletter. Is that why they subscribed? To be sold to? Of course not. Make it informative.

Email Marketing 181

Email Marketing Paid Search Agency Ideal Customer Profiles Newsletter 181

Biznology

MAY 4, 2020

Employee advocacy programs—the practice of giving employees the means to share content about your organization with their social networks—are great tools for companies to expand their reach, engage employees, and get valuable insight into how their content is doing. But why should they have all the fun?

Consulting 104

Consulting Social Networks Paper Profiling 104

Biznology

FEBRUARY 16, 2018

As we look back on the first year of Instagram stories, there are lessons we can learn that we can apply to our immediate social media and content marketing plans. In fact, a Mediakix study found that Snapchat’s top influencers posted 25 percent more content via Instagram stories than they posted on Snapchat.

Budget Programs 156

Budget Programs Paid Search Agency Storytelling Blast Campaigns 156

Biznology

SEPTEMBER 6, 2017

They need tactical videos that support their sales and marketing content strategy. The table below is adapted from an excellent article, What’s a Successful ABM Strategy Without Killer Content? , by content marketing consultant Rebecca Smith of Heinz Marketing. Killer video content and the user experience.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

FEBRUARY 25, 2020

Over 75% of B2B buyers consume three or more pieces of relevant content before even talking to a salesperson. White Papers and Case Studies. You likely have a content management system that allows you to manage both your sales and marketing content. They want to qualify themselves. How’s your SEO game?

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Biznology

APRIL 23, 2015

Content Overload. We’re almost 10 years into one of the latest and hottest marketing trends – Content Marketing – and most B2B firms are churning out lots of it. As a result we’re into the next inevitable phase of content marketing – content overload. 5 Proven Principals of Content Development and Marketing.

Work Management 80

Work Management Buy Marketing Management Process 80

Biznology

JULY 18, 2016

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content. Behavior-Based Content. Something else?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

FEBRUARY 17, 2016

We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips for making that part of your content marketing process easier. Chances are, you’ve got great content at your fingertips. Your Outbox is a Goldmine. Paydirt again!

Content Marketing 80

Content Marketing Generation Content Buying Cycle 80

Biznology

OCTOBER 11, 2017

Here’s an easy way to round out your content marketing strategy with videos that that increase engagement at lots of different spots on the customer journey map. Beef up your video content. Your blog reflects your content marketing strategy—right down to the keywords. ” is a question they get a lot. .

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

Biznology

OCTOBER 24, 2019

Contrast this with content marketing that focuses on two different things instead: . With that trust, they may allow you to ask for their email address in exchange for a guide, white paper, or eBook that helps them in some way as they learn more about their options.

Marketing Prospects 91

Marketing Prospects Paper Trust Marketing B2B Sales 91

Biznology

MARCH 6, 2020

Animate diagrams and illustrations from existing PowerPoint decks and white papers to help your presenters or viewers work through processes step-by-step. Convert existing text content. Starting with “approved” content can shorten production cycles. How can you make a bunch of new videos PDQ. Try agile video production.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

Biznology

MARCH 1, 2019

It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. In general, millennials use fewer sources of information than their colleagues. For technology-related videos, YouTube rules.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

SEPTEMBER 15, 2014

The bottom line for any content marketing is getting your audience to take action. That action can be anything from downloading a white paper or report, to signing up for your email newsletter, to requesting a product demo, to picking up the phone and calling for more information. Visual Design for CTAs. First, size does matter.

Content Marketing 80

Content Marketing Planning Top of Funnel Content 80

Biznology

OCTOBER 15, 2012

Content page-2 (Photo credit: Wikipedia). Content marketing is being integrated more frequently and more fully by marketers of every stripe and size. An additional third (36%) were “moderately integrated” and the final third were only “somewhat” integrated or did no content marketing. (23% 34% total.)

BtoB 80

BtoB Content Marketing Wikipedia Content 80

Biznology

OCTOBER 24, 2013

Content marketing takes time and effort. If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Before you can create content for your buyers, you must understand the sales cycle for each buyer type. White papers.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Biznology

JUNE 25, 2014

Content marketing is still a new field, and it remains dynamic and evolving. These all reveal the importance of content marketing to businesses, and the very management of day to day operations. Content is king. Automating your content marketing can be dehumanizing. Statistics on your audience are better. Image source.

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Biznology

OCTOBER 5, 2016

Those calls to action can be information requests, question submissions, white paper downloads, etc. Action can be just about any action you’d like – the goal is to measure how effectively your site encourages engagement. Do site visitors respond to one or more of our calls to action?

Marketing Websites 128

Marketing Websites Effectiveness Planning Lead Scoring 128

Biznology

JULY 13, 2012

Scared off by that blank white page you’re supposed to fill with content again and again and again? Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding – but rewarding! Generating content isn’t like that at all.

Generation 80

Generation Content Marketing Aggregators Content 80

Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. In other words, to gate your content or not to gate.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

Biznology

AUGUST 30, 2018

. “Buyer Enablement Tool” is not (yet) a Gartner Magic Quadrant category, but whether or not a piece of sales content fits into the category seems consequential to me now. If you start out to make content that makes the buyer’s job easier, you may well end up discovering new types of effective content that work for you.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Biznology

APRIL 10, 2017

We’ll need to produce chatbot-ready video content. Video content marketing today. But follow-up video content—thought leadership videos, webinars, tech talks, testimonials, promotional teasers, etc., Download our white paper. Explainer videos can start a conversation. are all designed for passive viewing.

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

Biznology

OCTOBER 11, 2013

This month, we bypass the concepts and big ideas of content marketing and dive into an important nuts-and-bolts question: how do you know which CMS (content management system) is right for you. So naturally, you’ll want to appeal to each of them with the content that matters most to each segment individually.

CMS Development 80

CMS Development Content Marketing Planning Work Management 80

Biznology

NOVEMBER 21, 2011

The first involves keyword research and optimizing the actual website by incorporating selected keywords naturally into the content and meta tags of each page of the website. The links that others are most likely to notice and pass along to their audience are the links to content that provides them with some kind of benefit.

Link Building 80

Link Building Ad Building Marketing & Strategy Content 80

Biznology

MAY 10, 2012

The concern we hear most frequently from clients just getting started with content marketing is some variation on “What the heck am I going to write about?” ” So let’s start off talking about what kind of content you can and should be generating. Here are a few quick examples of effective content marketing.

Content Marketing 80

Content Marketing Viral Marketing Content Wikipedia 80

Biznology

OCTOBER 2, 2019

When a vendor was looking for a partner for a white-paper or someone to serve on a panel, I was the first to volunteer. Start engaging with others’ content online. I was active on LinkedIn sharing articles, commenting and connecting. I would go to conferences and talk with other people about what we were each working on.

Personalization 99

Personalization Brand Identity Branding Aggregators 99

Biznology

NOVEMBER 6, 2014

The website content – is it understandable, of value and printable (you would be surprised how many times I have tried to print something and it’s not a good experience). Webinars and white papers – hopefully they are of real value and not sales pitches. The annoyances while on the site – such as a pop-up asking for a live chat.

Brand Identity 80

Brand Identity Branding Trade Show PR 80

Biznology

DECEMBER 7, 2016

It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? What happened to LinkedIn groups? LinkedIn groups began as forums centered around communities asking and answering insightful questions to learn from each other.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Biznology

MAY 31, 2012

Yesterday, in this very space, my friend Ruth Stevens made the case against “gating content” –placing your best stuff behind a registration or contact form so that you mine your Web visitors for those precious e-mail addresses and hand them off to your CRM system so they can be worked as “leads.”

Conversion Rate 80

Conversion Rate B2B Content Sales Qualified Leads 80

Biznology

AUGUST 18, 2010

In my last post, I gave an overview of this series about creating content with intent. It's the same with content. When it is created, there must be intent behind it in order for it to make sense and to find its home amongst the other content offerings you have. This is why you need to develop content with the intent to educate.

Education 80

Education Intent Content Wikipedia 80

Biznology

JUNE 6, 2016

All of the detailed data, analysis, and practical recommendations are in the full white paper. CAN’T BEAT ‘EM; JOIN ‘EM – COMBINE ORGANIC AND PAID ( CONTENTLY ): In a case study for Castrol Motorcycle Oil, the first phase involved an organic social media marketing campaign for six months. and 5.8%, respectively .

Facebook 80

Facebook Studies Organization Case Studies 80

Biznology

MARCH 6, 2015

This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. You can find more thorny data issues and solutions in our new white paper , available for free download.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

OCTOBER 21, 2016

This means you need to prove to your prospects that your content is worth opening themselves up to sales calls and marketing email messages.” You see IT buyers want you to provide them with valuable content that teaches them about the technology you provide and engages them with your brand.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Biznology

FEBRUARY 29, 2012

If you want to be seen as a thought leader in your industry, or a trusted advisor to businesses trying to solve problems, then it’s all about content. You’ll be publishing white papers, research reports and case studies, and tweeting about them. Or publish an informative blog and promote it via Twitter and LinkedIn micro posts.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

JUNE 6, 2012

Last time I wrote about cleaning house and freeing up Google’s index for your best content. We simply can’t ask these business units to retire fresh content related to business-critical offerings. Some like to organize content by content type because that’s the way they’ve always done it.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80