Anything Goes Marketing

JULY 4, 2010

This is typically done when visitors arrive on a landing page where they are encouraged to fill out a form to receive something in return (demo, white paper, webinar etc…). Just by clicking on a button in the email, the subscriber will receive an updated email newsletter with content that is tailored to their needs. People lie.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

NOVEMBER 15, 2009

The content generated by the event attendees was almost as good as the content from the speakers themselves. Content choice: research survey. jill_rowley : @lauraramos - content needs to be about me and my needs, not you and your products, your awards. The result was better than Eloqua could ever have expected.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

SEPTEMBER 28, 2006

as the content is not relevant to what you're looking for. For example, why not send an email to those people that came to your site based on a certain keyword but maybe didn't download a certain white paper and/or complete their sales order? It happens, all the time. How do you improve this?

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

DECEMBER 3, 2006

Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast. Here are some ideas: Create useful content to reinforce image as industry expert. Here are some ideas: Create useful content to reinforce image as industry expert.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

JUNE 29, 2009

Personalized email/direct mail content. Content must be created for each segment – this requires resources etc… To make this a personalization a bit easier, technology advancements allow you to add dynamic content sections to mostly generic communications. Sales tools.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? Even creating a piece of content that no one else has such as a study or a how to paper is something that typically works. It's Time to get Interactive. For example.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

OCTOBER 11, 2006

For example, if you're providing a free white paper, show the implied value "This Special Free Report is $19 value" and let them know how easy it is to just fill out a form and how fast they'll receive the information once they sign up.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

OCTOBER 29, 2006

Links to the most recent newsletter, products, press releases, white papers, webcasts, events etc. Customer support information Instructions on how to add your email address to their protected list Information on what type of emails they can expect and when. I'm also available to do book reviews! Try this out and see how it works.

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

Dynamic Content : This is one of the key areas that makes me smile when I'm reviewing how our customers are getting the most out of our product. Dynamic content in an email allows you to: Simplify the autoresponder email creation. This is a great way to get more out of your content and drive new registrants back to your website.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100