Vidyard

AUGUST 17, 2017

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. We’re absolutely seeing more and more content production and particularly video production coming in-house and organizations. On your website? And, it really is changing the perspective.

Video Marketing 61

Video Marketing Peer-to-peer Content Youtube 61

Vidyard

AUGUST 3, 2018

In this blog post, we’ll take you through some of the content management strategies that we’ve put into practice in our own Vidyard marketing instance. Think about the video content you have or are planning to produce. website, social media, etc.) Stay tuned for Part 2, where we talk about how to do a content audit.

Video Marketing 60

Video Marketing Content Webinar Metrics Tagging 60

Vidyard

OCTOBER 16, 2017

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. How do you organize your team and how do you organize the structure of your content? We create that core piece of content every month. That’s how we’re organizing our content.

Content 61

Content Banner Ads Account Based Marketing Banners 61

Vidyard

SEPTEMBER 28, 2017

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Doug Landis, Growth Partner at Emergence Capital, to share his journey of becoming a bonafide storyteller and what that means for content marketing.

Storytelling 68

Storytelling Content Startups Advertising Agencies 68

Vidyard

JUNE 24, 2014

Studies have shown that the modern buyer needs to go through four to seven pieces of content before shortlisting a solution, so imagine the impact of having a dedicated “videos” section on your website. This means the entire Video Hub fits seamlessly into your website’s design.

Youtube 51

Youtube Video Marketing Marketing Websites Top of Funnel 51

Vidyard

SEPTEMBER 22, 2014

With more than 1 billion unique visitors each month , it’s no wonder YouTube is one of the top video distribution sites, but with all that traffic going directly to YouTube how can your B2B company use your channel and draw valuable prospects back to your website?

Youtube 51

Youtube Advertising Channels Optimization Marketing Websites 51

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Recent innovations in the tools available to create, host, and share custom videos quickly and easily have revolutionized the content format for brands.

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

Vidyard

JUNE 4, 2015

Methodically laying out your video content to align with both the buyer’s journey and the corresponding path they take through your website is one of the best tactics you can use to ensure you’re delivering the right content to the right buyer at the right time. Behavior >> Site Content >> All Pages).

Video Marketing 50

Video Marketing Planning Marketing Websites Marketing Analytics Tools 50

Vidyard

MAY 21, 2021

The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score. Do you want to encourage them to consume more content? The m ain goal of YouTube is to get the viewer to your website.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Vidyard

AUGUST 1, 2017

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. And, it’s certainly not a tactic to be taken lightly.

Planning 65

Planning Marketing Plans Video Marketing Content Marketing 65

Vidyard

JULY 28, 2021

When you’re presenting a piece of content, you always want to include a compelling CTA that drives the next step. Feeling a little lost on the best way to serve up that CTA in relation to your video content? Contents 1. “Sign Up for an Account.” Download the eBook.” Book a Demo.” Many viewers are gone the moment the video ends.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Vidyard

OCTOBER 9, 2014

Through engaging and informative content, that’s how. Okay, so engaging and informative content – no biggie, right? But how do you determine if your content meets this criteria? And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. Okay, phew!

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Vidyard

APRIL 1, 2014

Just as Alice fell down the rabbit hole into another world, you need to make your website an experience where your target audience becomes more involved and enchanted with every click. The only difference is that your content should map to your buying cycle and turn viewers into customers. Set up a video content journey! (I

Top of Funnel 51

Top of Funnel Video Marketing Buying Cycle Buyer Intent 51

Vidyard

MARCH 24, 2015

What is the objective of the video and how does this feed into my content marketing strategy? Video should be considered an element of a wider content marketing strategy, a medium that can be used to convey a message in a way that for example, a white paper or a blog cannot. Is this video part of our lead generation strategy?

Paid Content 51

Paid Content Video Marketing Content Advertising Mediums 51

Vidyard

AUGUST 1, 2017

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Improved SEO. Higher Engagement. × Get the Workbook.

Planning 69

Planning Marketing Plans Video Marketing Content Marketing 69

Vidyard

AUGUST 18, 2014

Well, similar to how you can streamline other content creation initiatives, churning out great videos requires that you learn a particular, scalable workflow. If your audience gets their SEO news from a particular source, consider what that site is doing especially well and mimic how they deliver their content.

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Vidyard

NOVEMBER 2, 2017

Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results. For the fourth consecutive year, over 90 percent of study participants report that video is becoming more important as a form of marketing content within their businesses.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Vidyard

OCTOBER 21, 2013

Sponsoring email campaigns, newsletters, research, or a publisher’s content assets in general can be a great way to bring in new leads as a B2B marketer, but if you’re not tracking your reach and results properly, you’re throwing money away. How is this content delivered/accessed by your audience?

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

Vidyard

OCTOBER 14, 2015

Are you new to the world of User-Generated Content (UGC)? User-Generated Content is genuine, organic content created by, well, your users. Your customers, your audience, regular people who interact with you, and create content that can be used to champion your brand. Well, here’s a blog post for you!

User-Generated Content 50

User-Generated Content Top of Funnel Generation Cost per Acquisition 50

Vidyard

MARCH 23, 2021

A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

APRIL 30, 2021

Contents 1. Website ‘Hover’ (Prospect’s Website) 2.5 Website ‘Hover’ (Prospect’s Website) 2.5 Sharing a Content Asset, Article, or Blog Post 2.10 If you met the prospect at a networking event, hover over the event website so they remember where you met. Website ‘Hover’ (Prospect’s Website).

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Vidyard

AUGUST 12, 2013

In our last chat with online marketing pro Lee Odden , Lee shared some great practical tips for extending the reach and SEO of your video content. In this episode, Lee speaks to the quality standards we’re starting to see as we move forward with content marketing. As Lee says, more isn’t better, better is better.

Content Marketing 51

Content Marketing Thought Leadership Content Marketing & Strategy 51

Vidyard

DECEMBER 17, 2019

The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. Contents 1. May be embedded into not-so-prominent places on the company’s website. Usually lives on a company’s main website and product pages. Usually lives on a company’s main website and product pages.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Vidyard

MAY 5, 2017

Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company. Determine what your video content will accomplish (and for whom). Entertaining?

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Vidyard

DECEMBER 12, 2017

Today’s B2B marketers are battling for attention in overpopulated landscapes, trying to refresh and reuse content that is decreasing in effectiveness, and dealing with the ever growing expectations and buyer demands. Your Website. There are numerous opportunities for video content on your website. – Hootsuite.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

Vidyard

FEBRUARY 25, 2014

You need to know whether each asset supports the goals you set out for it, and identify potential gaps in your inventory to plan future content. A video content audit will keep you organized, effective, and ensure you’re producing videos that support your sales team and all parts of the funnel. On your website?

Top of Funnel 51

Top of Funnel Video Marketing Buyer Personas Paid Search Agency 51

Vidyard

AUGUST 14, 2020

Have you ever used a website or app and been frustrated by an unintuitive user interface (UI) or too-small text? If so, you can understand how usability makes or breaks a product or content. Contents 1. Each one plays an important role in ensuring everyone can enjoy your video content. How Do You Make Videos Accessible?

Video Marketing 162

Video Marketing SEO Guidelines Paid Search Agency 162

Vidyard

OCTOBER 27, 2019

Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. Because it’s especially visual, you can use video to teach complex concepts (what is content for if not to make things clearer for your audience?), Video can help improve your website’s ranking on search engine results pages (SERPs).

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

JANUARY 7, 2020

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Contents 1. Content Asset Promos 4.2 They’re like big flashing signs pointing viewers to your website or landing pages. Content Asset Promos. Types of Promo Videos 3.1

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

SEPTEMBER 29, 2014

How are you currently showcasing videos on your website? An inline embedded video player sits among the rest of the content on your page, and plays the video directly on the page. Were you actively engaged in watching the content, or were you distracted (even if only for a moment) by the other content on the page?

Video Marketing 50

Video Marketing Content Marketing Class Content 50

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. Marketers today need little convincing that video is a powerful content form.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Vidyard

MARCH 11, 2013

The post Video Content: Why “Now what?” Importantly, Devon also sheds some light on the exciting places that this shift is going to take us, not just for Marketers but across our organizations. Simply drop us an email or tweet us @Vidyard to get the conversation started.

Video Marketing 50

Video Marketing Thought Leadership Content Internet Marketing 50

Vidyard

OCTOBER 27, 2019

Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. Because it’s especially visual, you can use video to teach complex concepts (what is content for if not to make things clearer for your audience?), Why Use Video Marketing? Put Your Videos to Work Create, host, manage, and share your videos.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

DECEMBER 3, 2019

Contents 1. Website and Landing Pages 3.2 When asked what kind of brand video they’d like to see more of, more people chose explainer videos than any other type of video content. Website and Landing Pages. Your own website is a great place to post your explainer videos. Visit your website? Get the List.

Video Marketing 126

Video Marketing Paid Social Agency Landing Pages Work Management 126

Vidyard

SEPTEMBER 26, 2013

While reading the “rules of the road” I couldn’t help but think that the rules for creating a successful TV show can serve as a great guide for producing content marketing in general. Bill Nye actively planned for catchy content, and thanks to his rules, so can you. Maybe you want to increase traffic to your website?

Top of Funnel 51

Top of Funnel Peer-to-peer Content Marketing Planning 51

Vidyard

JULY 25, 2013

Outsourcing the creation of video content for your business can be a tremendous time saver. Fill out a creative brief or questionnaire Some video production websites provide a sample questionnaire or creative brief that helps to convey your goals and ideas about the video as well as your desired tone and target demographic.

Video Marketing 52

Video Marketing Planning Sample Content 52