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The Forward Observer

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization’s content communicates everything to consumers.

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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130
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The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

Listen to the Interview… Links… The Sale Is In The Tale by John Livesay (Amazon) John Livesay (website) John Livesay (LinkedIn) Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges by Tim Sanders (Marketing Book Podcast interview) How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into (..)

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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Headlines – A lot of headlines get a poor response in email marketing, websites, and adverts. Offer service – The best ways to offer service to increase sales. Mail order advertising – What it teaches us and how we can apply it to our advertising. Learn how to increase your response rate.

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The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

Create Strong Messaging Fuel User Growth Accelerate Revenue With this step-by-step guide, tech startup leaders have an exact roadmap to develop positioning, product messaging, and content that converts. The most effective types of content to increase conversion in each phase of the customer journey.

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The Marketing Book Podcast: “Unforgettable” by Phil Mershon

The Forward Observer

Unforgettable provides a special focus on the event ingredients that make the biggest impact, such as content and connections, as well as some of the hidden choices that event organizers may take for granted. And, interesting fact – he is a divinity school graduate and a jazz saxophonist!

Planning 130