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Lattice
DECEMBER 1, 2015
Instead, teams will start with content, segmentation or other tools, and utilize their MAP as a backbone to support other activities. Push for Personalization – Speaking of personalized websites, one-to-one marketing is (finally) becoming a reality.
Lattice
JUNE 14, 2016
However, with the technologies available today, such as predictive analytics, website personalization and enhanced automation capabilities, it’s possible to create hyper-focused, personalized campaigns for thousands of accounts. Leverage business attributes and other account-level data to personalize web content for anonymous visitors.
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