KoMarketing Associates

JULY 30, 2019

Beginning a content marketing strategy is simple. Bridging the gap between publishing content and creating a refined content marketing strategy takes a lot of time and effort, and requires a solid foundation. This is where content marketing objectives come into play. Always try to go above and beyond what already exists.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. They may move on to competitor content or seek out other publications with more variety.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

MAY 7, 2015

When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we turn our focus towards . Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

JANUARY 29, 2018

As marketers look toward their primary goals for the remainder of the new year, research shows that content marketing remains at the top of the list. The statistics showed that when marketers were asked which projects would be most important to them and their business, the top answer (20 percent) was content marketing.

Customer Surveys 191

Customer Surveys Content Marketing SEM Advertising Agencies 191

KoMarketing Associates

DECEMBER 22, 2016

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. Second, B2B vendors lack critical content marketing assets designed to support the buying process. The 2014-2015 Survey is Here! Give Us 10 Minutes & Win.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

KoMarketing Associates

JANUARY 30, 2018

New research suggests that more customers are turning to video content, and as they do so, marketers appear to be ready to adapt to the growing trend. Wyzowl recently conducted “The State of Video Marketing 2018” survey to gauge how both customers and marketers are utilizing video content. Data Usage for Video Content Measurement.

Video Marketing 177

Video Marketing Content Paid Search Agency ROI 177

KoMarketing Associates

NOVEMBER 15, 2017

The majority (85 percent) place them on their website. Social media (71 percent), YouTube (68 percent) and landing pages (62 percent) are also popular places for marketing video content. Video Marketers Grow More Confident in Social Content.

ROI 182

ROI Video Marketing Content Landing Pages 182

KoMarketing Associates

JANUARY 23, 2018

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. That good content takes more time to create than bad content. Time spent in creating content ?

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

NOVEMBER 16, 2017

As marketers refine their SEO objectives, they are finding that on-page content is the most effective tactic in terms of achieving their goals. The report discovered that for the majority of marketers (57 percent), on-page content is the most effective strategy when it comes to meeting SEO objectives.

Marketing Report 180

Marketing Report Tactics SEO Advertising Agencies 180

KoMarketing Associates

DECEMBER 12, 2013

We’re only a few weeks away from 2014, and excitement is in the air, as thousands of business owners are wishing for a shiny new website this holiday season. I know, I know, the prospect of moving over hundreds of pages of content, while maintaining SEO value, can seem daunting (and not so fun). WordPress, Drupal, Sitecore).

SEO 120

SEO Marketing Websites Search Engine Marketing Marketing Analytics Tools 120

KoMarketing Associates

JANUARY 8, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. What pieces of content do they read the longest or most of? Internal Data.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

KoMarketing Associates

SEPTEMBER 11, 2019

Many content marketers are focused on improving brand awareness through their strategies, but as new research shows, this top goal is not always the easiest to achieve. This is followed by increasing sales revenue (41 percent), improving sales lead quality (33 percent) and increasing website traffic (31 percent).

Marketing Report 121

Marketing Report Content Marketing Brand Identity Branding 121

KoMarketing Associates

JULY 18, 2017

Effective content marketing in today’s digital space should appease your audience as well as search engines. However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. Outline the Content. Outline the Content. All of this is easier said than done.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

OCTOBER 29, 2019

Many marketers now use content to resonate with their target audience, but new research suggests that there are still many challenges associated with executing a content marketing strategy. This is followed by creating content, content quality and writing. Using Content Marketing to Achieve Top Objectives.

Customer Surveys 121

Customer Surveys Marketing & Strategy Marketing Strategy Planning 121

KoMarketing Associates

DECEMBER 19, 2017

At KoMarketing, it’s been a successful year and I’ve once again seen the content marketing team grow in terms of size and ability. Working closely with our clients, we were able to overcome a number of common content marketing challenges on our way to improved website performance. Not Enough Time for Content Efforts.

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

KoMarketing Associates

NOVEMBER 9, 2017

Marketers are investing more in content creation, but research suggests that they do not always use sophisticated methods to measure the impact of their efforts. The “2017 Content Insights from Tech Marketing Execs” report from 10Fold and Dimensional Research discovered that 32 percent of marketers are releasing content daily or hourly.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

KoMarketing Associates

AUGUST 29, 2018

When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places. Recently, Clutch conducted a survey to determine how and where B2B audiences are encountering business-related content. Less than 50 percent stated that they consult vendors’ product websites.

Social Media 120

Social Media B2B Media Purchase Intent 120

KoMarketing Associates

MAY 9, 2017

To find out why and dive deeper into research, we spoke to Paula Crerar , VP of content marketing and programs at Evergage. How are B2B marketers, in particular, using content personalization to their advantage? Do they personalize certain types of content (e.g., Only 18% are leveraging personalized content in their mobile apps.

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

KoMarketing Associates

FEBRUARY 16, 2017

Here’s what the digital content landscape looks like now: While marketers can still get their messages out with these channels, the competition for customer attention is fiercer than ever. million pieces of content on Facebook every minute of every day. Improving website traffic. Gathering referrals from new websites.

Promotion 120

Promotion CPC Cost Per Click Top of Funnel 120

KoMarketing Associates

APRIL 11, 2017

For more insight into the results and how marketers are personalizing their content, we spoke to Vidyard content marketing manager Kimbe MacMaster on the report. How can B2B marketers further optimize their video content? It allows the B2B marketer to re-cut their video to optimize that video’s content and try again.”.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

NOVEMBER 29, 2018

Marketers spend an ample amount of time ensuring that their B2B content makes it in front of prospects and existing customers, but how are they really coming across it? Clutch conducted a survey and discovered that 87 percent of people are now finding relevant content via search engines. What can marketers be doing to boost their SEO?

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

KoMarketing Associates

DECEMBER 13, 2018

As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. . Create a Keyword-Focused Headline.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

KoMarketing Associates

OCTOBER 20, 2016

Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) isn’t just a good idea in content marketing – it’s the very essence of content marketing. What a novel idea, right?

Top of Funnel 120

Top of Funnel Banners Ideal Customer Profiles Content 120

KoMarketing Associates

SEPTEMBER 8, 2022

This is followed by website/blog (36%), email marketing (35%), and content marketing (32%). Additionally, social (16%) was cited as the top website traffic source by respondents. In terms of the content types used on social media platforms, most respondents (47%) said they utilize content that reflects their brand’s values.

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

KoMarketing Associates

JUNE 22, 2022

Many organizations have already begun utilizing video content to resonate with their target audiences. Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%).

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

KoMarketing Associates

JULY 20, 2016

One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The newfound bounty can power content marketing efforts for a few weeks or even longer. So how can a content marketer keep a spark file of fresh ideas and stave off the boring, overdone, or stalled ones? Sustenance, but no joy.

Content Marketing 120

Content Marketing Planning Peer-to-peer Content 120

KoMarketing Associates

APRIL 19, 2018

Content marketing is about providing the right content at the right time to the right person. When you say it like that it sounds so simple, but as content marketers know, it’s a full-time job (or more!). There are, of course, many different ways to approach a content audit. The top reasons?

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. Do you see this shifting?

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

KoMarketing Associates

MAY 10, 2019

Page speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor. Unbounce recently surveyed 750 customers and 395 marketers to determine how page speed affects customer behavior.

Customer Surveys 120

Customer Surveys Cold Calling Marketing Websites Buyer's Journey 120

KoMarketing Associates

AUGUST 2, 2017

Marketers are still trying to create the perfect content marketing strategy, and research shows they are using a wide array of metrics to gauge their success. The “Content Marketing and Distribution: From a Leadership Perspective” report from Publicity.ai Understanding Customers’ Marketing Content Preferences.

Lead Gen 136

Lead Gen Marketing Report Content Marketing Leads 136

KoMarketing Associates

FEBRUARY 23, 2017

And how, as content marketers , we can really do a lot with the freedom of a blank slate. Trust me – I was not thinking about content marketing during my vacation.). In recent months, I’ve covered content marketing development and content marketing objectives , both of which are critical parts of an overarching content strategy.

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Content Marketing Top of Funnel 152

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

SEPTEMBER 8, 2016

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. We spoke to Paula Crerar, vice president of content marketing and programs at Evergage, for more insight into the report. First, the type of personalization tactics they employ are more advanced.

Personalization 120

Personalization Work Management Marketing Management Budget Programs 120

KoMarketing Associates

DECEMBER 22, 2016

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development?

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Content 120

KoMarketing Associates

SEPTEMBER 24, 2015

Fast forward in time and here I am today still putting my journalism skills to good use as a content marketer. In recent years, there has been much talk of the intersection of traditional content marketing and traditional PR/journalism. Case in point: content interviews. But, hold on for a second: I’m not really a journalist.

SME 120

SME Content Marketing Proposals Work Management 120