Everything Technology Marketing

JULY 17, 2013

If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. Content is king. It is through content that many other online marketing channels flow best. Building this trust, however, can take time and a lot of content. Why, you ask?

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Everything Technology Marketing

MAY 31, 2011

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. The most popular content formats: case studies, presentations at live events, white papers, online articles and videos.

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Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. One of my favorites is a content-centric approach. And as social media matures, demands for proving social media ROI will inevitably increase.

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Everything Technology Marketing

MARCH 25, 2014

The top three alliance marketing tactics are demand generation (68 percent), followed by content development (50 percent) and lead nurturing (50 percent). For more information visit our website, or contact Michael Latchford at mlatchford@idgenteprise.com or 508.766.5376.'

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Everything Technology Marketing

FEBRUARY 26, 2013

The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase. They’re located North of Boston in Newburyport, MA.

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Everything Technology Marketing

OCTOBER 10, 2010

Inbound tactics on the other hand provide an opportunity for "ideal-fit prospects" in the right segment to find you and your offering through compelling content. Behavior is how users interact with your content and website and what marketing stimulus they respond to.

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Everything Technology Marketing

JUNE 19, 2010

The next big jump is in content creation - 68% of respondents have increased this tactic in their marketing mix. This supports the observation that companies are increasingly using content marketing to influence and guide prospects through the buying cycle.

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