Chris Koch

JANUARY 22, 2010

Aside from the corporate, a blog is the mother ship of social media interaction and content. If the intention of your blog is to drive traffic to your main website for lead generation, then you should be using the keywords on your blog that matter most on your website. And blogs are really measurable. Measure endurance.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

NOVEMBER 12, 2010

I noticed the other day that it comes up right next to my new website in Google search when you’re looking for my blog. So what sucks about this is that my most loyal RSS subscribers, the ones who subscribed back in my wordpress.com days, will see the lights go out on my content. A blog is nothing without community.

RSS 100

RSS Thought Leadership Opinions Communities 100

Chris Koch

DECEMBER 29, 2009

According to Razorfish, 44% of respondents said they were looking for exclusive deals or offers, while 24% said they followed the brand because they were customers and 23% said they followed in the hopes of getting interesting or entertaining content. B2B marketers can create that same expectation of value—of deals—through content.

Enterprise Management 100

Enterprise Management B2B Marketing B2B Thought Leadership Marketing Management 100

Chris Koch

NOVEMBER 5, 2010

Nobody reads your content. They dug deeper and created original content. Press releases are not substitutes for real content. As the media melts away, companies can’t link to or highlight objective sources on the website. Today, the few remaining journalists don’t even have time to read the releases anymore.

PR 100

PR Press Paid Search Agency Lead Ranking 100

Chris Koch

JANUARY 31, 2014

However, in hindsight, his tryout seems like a prototype for the site’s most successful content: It’s unscripted, it’s funny, it’s a snapshot in time (spoiler alert: he’s skinnier), and perhaps most importantly, it’s short (just eight minutes). Just a camera sitting on a tripod with the record button on. A YouTube Prototype.

Wikipedia 100

Wikipedia Youtube Profiling Video Marketing 100

Chris Koch

NOVEMBER 7, 2012

I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

Chris Koch

OCTOBER 7, 2011

They are more likely to encounter our content through search than through the social media channels themselves. Without a process for integrating social media into lead management, the ROI of social media in B2B will never move beyond brand awareness and website traffic. Social doesn’t happen in B2B without a culture change.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

OCTOBER 7, 2011

They are more likely to encounter our content through search than through the social media channels themselves. Without a process for integrating social media into lead management, the ROI of social media in B2B will never move beyond brand awareness and website traffic. Social doesn’t happen in B2B without a culture change.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

JANUARY 28, 2011

Featuring big pictures and bios of your subject matter experts on your website is a good start, but it is the equivalent of paid search. Testing the popularity of content. What happens to that content when he leaves? This is the year that the personal brand begins to do battle with the corporate brand.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Chris Koch

AUGUST 16, 2011

Cookies help us learn more about our website visitors, but you won’t learn nearly as much about the spending patterns of B2B executives through web cookies as you do with B2C buyers. Anecdotally, we hear that content gets exponentially more clicks when there’s no registration form attached to it. Privacy is a concern in B2B, too.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

Cookies help us learn more about our website visitors, but you won’t learn nearly as much about the spending patterns of B2B executives through web cookies as you do with B2C buyers. Anecdotally, we hear that content gets exponentially more clicks when there’s no registration form attached to it. Privacy is a concern in B2B, too.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

JULY 10, 2009

We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. It is a natural way to drive traffic back to your site for registration—as long as you have great content to offer. Sync your content to the stages of the buying process. In our recent Web 2.0 I don’t think so.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

APRIL 30, 2010

We can’t simply create an application that links to static website content, for example. Mobile doesn’t magically make static content exciting. We have to think about how mobile can be like the tender shoot that sprouts from the well-established tree if we’re going to be able to compete effectively.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

NOVEMBER 13, 2009

ITSMA research shows that there are other ways to reach these people that are much more effective than social media, such as small, thought leadership-based events, content-rich websites that are optimized for search, and robust reference programs, to name a few.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

ITSMA research shows that there are other ways to reach these people that are much more effective than social media, such as small, thought leadership-based events, content-rich websites that are optimized for search, and robust reference programs, to name a few.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

JUNE 26, 2009

It’s a great source of content and for people that I may want to follow. They summarize content from other blogs and thread multiple external posts on a topic together to add more context and meaning. They also assemble subject-specific lists of content and update them as needed. It’s free, open source, and incredibly rich.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

NOVEMBER 20, 2009

The pool of information they are sifting through contains an increasing amount of social media content. Customers and prospects looking for content are going to see more of it coming from social media by default. The trade press is dying. Trade magazines are imploding as marketers continue to pull out of print advertising.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100