Avitage

NOVEMBER 13, 2014

To meet new requirements, challenges and business imperatives, enterprises must embrace a new content (digital) mindset. Enterprise organizations need a content strategy, that goes beyond marketing, websites and content projects.

Enterprise Management 120

Enterprise Management Trends Marketing Management First-Mover Advantage 120

Avitage

OCTOBER 27, 2014

People responsible for sales and channel enablement, marketing and content operations, or supporting groups that use content, face many challenges. Almost every day I have conversations with people in organizations who complain how difficult it is to find, access, deliver, and reuse content that is critical to job or task performance.

Content 120

Content Curation Paid Search Agency Marketing Automation Services 120

Avitage

MARCH 6, 2013

Take an hour in the next week to objectively assess whether you have created a competitive edge in the way you engage buyers through online content. Assess Your Best Competitor Begin your competitive assessment by going to your best competitor’s website to see what content is positioned to engage buyers.

Content Marketing 120

Content Marketing Urgency Marketing Content Marketing & Strategy 120

Avitage

MARCH 6, 2013

Take an hour in the next week to objectively assess whether you have created a competitive edge in the way you engage buyers through online content. Assess Your Best Competitor Begin your competitive assessment by going to your best competitor’s website to see what content is positioned to engage buyers. Are there customer.

Marketing Management 120

Marketing Management Content Marketing Content Vendors 120

Avitage

OCTOBER 29, 2013

The objective of a content publishing operations model is to optimize all key content elements. All fit under the grand objectives of optimizing content outputs and outcomes from content investments — including resources, time and effort. And they prefer each type of content format.

Content 120

Content Verticals Email Campaigns Planning 120

Avitage

OCTOBER 29, 2013

The objective of a content publishing operations model is to optimize all key content elements. All fit under the grand objectives of optimizing content outputs and outcomes from content investments — including resources, time and effort. And they prefer each type of content format. You can’t do it.

Content 120

Content Verticals Email Campaigns Planning 120

Avitage

MARCH 17, 2014

Most business enterprises engaged in B2B selling have adopted content marketing as “the only marketing there is.” This is why we say: Content is a strategic imperative. Content marketing has evolved as new tactics. Content marketers have “re-imagined” their content.

Organization 120

Organization Enterprise Management Cross-Selling B2B 120

Avitage

MARCH 7, 2012

I’ve just completed reading Rebecca Lieb’s new book, Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media. This is book for people who want or need an initial understanding of Content Marketing. I read it in a couple of hours on a plane ride.

Paid Search Agency 120

Paid Search Agency Resources Content Marketing Planning 120

Avitage

JUNE 10, 2014

Enterprise organizations face a serious challenge with the creation and management of content that impacts the success of new customer acquisition and profitable revenue growth, as well as tactical marketing and selling initiatives. Current responsibilities and budgets for content are spread across functions.

Enterprise Management 120

Enterprise Management Marketing Management Marketing & Strategy Content 120

Avitage

FEBRUARY 15, 2014

Others have written about House of Cards, especially the points about viewer “control” over content, and the importance of stories. But I think a critical content marketing lesson has been overlooked. What are the implications of giving people content “when they want it?” Content Publishing'

Microsite 120

Microsite Content Marketing Content Distribution 120

Avitage

OCTOBER 10, 2013

I often hear clients talk about engagement as: touches, email opens, click-thrus, event visits, content views or even downloads. Content Marketing Lead Management Marketing and Sales Strategy buyer engagement content strategy Eloqua Eloqua Experience Televerde'

Eloqua 120

Eloqua Webinar Metrics Lead Scoring Lead Ranking 120

Avitage

OCTOBER 10, 2013

I often hear clients talk about engagement as: touches, email opens, click-thrus, event visits, content views or even downloads. Content Marketing Lead Management Marketing and Sales Strategy buyer engagement content strategy Eloqua Eloqua Experience Televerde' For the modern marketer, everything emanates from changes in the.

Eloqua 120

Eloqua Webinar Metrics Lead Scoring Lead Ranking 120

Avitage

AUGUST 7, 2013

Competency Checklist Strategic Make decisions across all functions and competencies, determine priorities Big picture and interconnected perspective Demand management and related content strategy Buyer Understanding and Useful Insights Who buys Why they buy How they buy Useful insights Data and Database Complete, accurate data Tagged What to collect (..)

Demand 120

Demand Work Management Microsite Landing Pages 120

Avitage

AUGUST 6, 2012

On camera, amateurs really struggle to combine an effective on camera presence, a non-irritating narrative delivery, and interesting content. It’s the content of our content that is important. Most business people barely communicate effectively in live conversations.

Video Marketing 120

Video Marketing Television marketing Advertising Mediums Effectiveness 120