Anything Goes Marketing

JUNE 22, 2008

I had the pleasure of attending the Marketing Experiments Website Optimization workshop that was held in Florida earlier this month (still waiting for my landing page professional certification badge :) ). A website is like a big semi-permeable blob (think back to your to your biology days) that can be entered from all areas.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

DECEMBER 3, 2006

Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast. Here are some ideas: Create useful content to reinforce image as industry expert. Here are some ideas: Create useful content to reinforce image as industry expert.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

JUNE 29, 2009

PURLs act in the same way as they have your name as part of the URL and they take you to what you feel is an exclusive website designed just for you. Personalized email/direct mail content. Emails and direct mail are fairly static while website content can dynamically change on the go. What do you do? Sales tools.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

JULY 23, 2006

One of the best practices that I preach for email marketers is to reuse content that you have on your site already. If you have a brand, product or company that people have a hard time getting consider reusing a flash demo that marketing may already have created for your website or consider investing in a new one.

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100

Anything Goes Marketing

MARCH 9, 2008

For those of you who have feeds already (which include blogs) this would mean that you don't have to update content in multiple areas. You can update an RSS feed and have it publish to your website and email. It's much easier now as some systems will allow you to create this on the fly and integrate directly into your email or website.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

JANUARY 23, 2007

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? There will always be those that leave negative feedback on either on YouTube, blogs, forums or websites just because they want to "stick it to the man".

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

NOVEMBER 27, 2006

Here are a few of my favourite tools from his website: Paid Search and Organic Search Spyfu : Can be used to find out how much a search term is currently going for, how popular a search term is and who (which of your competitors) is currently using the search term and how they are using it. They've incorporated SpamAssassin's ™ rules.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

DECEMBER 12, 2006

I think you will be seeing more and more of this type of format as blogs maximize the SEO effectiveness of your content ( I wrote about this previously ). What offers, content and/or keywords are driving content to your site? Tags: web analytics lead conversion website traffic blogging Google.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

AUGUST 19, 2006

Tip#2: Improve search rankings by getting links from authority web sites I was recently featured on www.problogger.net which not only drove a large amount of traffic to my blog but also helped in my search rankings as Problogger is an authority website. For now, keep on writing good content and you will get the traffic.

Tips 100

Tips Blogger Tagging Traffic 100

Anything Goes Marketing

OCTOBER 23, 2006

If you do, then you've decided that your company has something to say and is committed to producing high quality content that is valuable to your customers and potential customers. Typically this content is great stuff and includes tips, industry news, offers and other useful bits of information.

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

JUNE 15, 2006

Here are some good tips from a recent article written on Search Engine Watch Leave content outside of your private subscription area. By adding alt tags, you're making your website or blog more search friendly as your images are now searchable. Now all you need to do is to create creative content that will keep them there!

Tagging 100

Tagging SEO Tips Creativity 100

Anything Goes Marketing

DECEMBER 21, 2008

Use Twitter content in your email newsletters. This goes back to being an Eco-Marketer and reusing content that you have. If you don't have enough content it means that your company is not leveraging this channel enough and it's time to get on that because it many cases, the conversation has already started. Most likely.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

SEPTEMBER 30, 2006

When you're designing a website, blog or email template do you ever think about how your users will actually see it? This may seem like a stupid question but it's extremely important to ensure that the people viewing your website or email see what you intended them to see.

Youtube 100

Youtube Case Study Case Studies Click Rate 100

Anything Goes Marketing

JULY 23, 2006

My criteria for a good blog is based on the following: appearance, content, purpose, frequency of posts, and traffic. Here they are (in no particular order): EDS' Next Big Thing Blog - I see very little traffic, boring content (hey, I'm a techie by nature) of the what is there, and almost no comments. This is a blog no no for industry.

Click Rate 100

Click Rate Traffic Stats Business Blogging 100

Anything Goes Marketing

OCTOBER 2, 2006

One of the questions that I keep hearing is: How do I drive more traffic to my website and keep them there? It allows you to post content about your company that doesn't make a lot of sense but contains many links and keywords that will drive traffic to your site. It heightens the online experience for boring company websites.

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

SEPTEMBER 25, 2007

You can make this email more interactive by using dynamic content based on the subject matter of the email. For example, if the white paper was focused on a specific industry or targeted a specific business group, your email content could reflect this. You've just added an additional lead generation weapon!

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

FEBRUARY 24, 2008

We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps. Some additional ideas may include advertising on The Office's (TV show) official website.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

AUGUST 3, 2009

You could probably create an RSS feed from this URL as well and then display this content in real time. Make sure that you can clearly track the source of traffic to your website from Twitter. Twitter can also be used to direct customers to content and/or discussions in a customer only portal. Socializing Your Landing Pages.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

SEPTEMBER 11, 2006

In simple terms a blog (a web log) is like a regular website but it's typically much more personal and the content can be written by anyone with a computer and an Internet connection (so keep that in mind). RSS (really simple syndication) allows you to sign up and receive updates when bloggers post new content. What is a blog?

Adsense 100

Adsense RSS Digg Blogger 100

Anything Goes Marketing

SEPTEMBER 28, 2006

Optimizing your website to make it search friendly is a tremendous effort and you may not have the bandwidth to get where you need to be. as the content is not relevant to what you're looking for. Having a website and sending out direct mail or email isn't going to cut it. This will give a good start as to what is involved.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

SEPTEMBER 30, 2006

you have a website that directly relates to the commercial. Check out the META tag description the campaign site : meta name = "description" content = "So you like that funny Honda Element TV commercial, huh? I think I'm part of this market as I've noticed this car and may consider it if/when we purchase a new vehicle. Its integrated.

Order 100

Order Youtube Wikipedia Advertising Agencies 100

Anything Goes Marketing

SEPTEMBER 4, 2006

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. 10 ways to increase blog conversions Write compelling and informative content. Blogger Beta 2.0

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

MAY 1, 2007

If I can't leave a comment that it's just a regular website that typically does well in the search engines. I'm not even going to touch areas such as allowing the public to "tag" or recommend content (for more of this, see my recent post on USA Today ). I don't even consider a blog as being part of web 2.0.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

MARCH 7, 2007

Typically I see campaigns that direct targeted offers with relevant content that is delivered over a 1-2 month period. You can add complexity by sending different content based on the prospect's past behavior. The main part here is creating fresh new content that will keep prospects interested.

Lead Generation 100

Lead Generation Generation Lead Ranking Lead Scoring 100

Anything Goes Marketing

JUNE 24, 2007

As this concept grows, you will start to develop a repository of resources that you can use to post on your site or your blog which is great for new content (think SEO). These may be clients and partners that may already have blogs and websites that support your cause. You will also start to grow a core group of members.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

DECEMBER 21, 2009

This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. The key to sending relevant communication is to automate the process. This concept needs to be at the forefront of your planning in 2010.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

AUGUST 7, 2007

They should control the type of email, the frequency and the content. When it comes to email and your website, tell people when they should receive a confirmation email regrading a webinar that they signed up for or for a recent purchase. Allow your customers/prospects to set their own expectations for marketing messages.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

OCTOBER 1, 2006

The obvious way to do this is to create great content that your potential readers will read as well as ensuring that you promote your blog so that those potential readers will find it and possible subscribe to it or read it on a regular basis. How can you use your blogs for this purpose? This requires you to do some work.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

JANUARY 25, 2007

Even creating a piece of content that no one else has such as a study or a how to paper is something that typically works. Leverage the investment that you have already made in your other online marketing investments by creatively thinking of ways to drive people to your website and turning them into leads. For example.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

OCTOBER 12, 2006

Microsites allow companies, especially large ones, to post content that doesn't have the same guidelines and red-tape that the main corporate websites have. This gives marketers the flexibility to focus on promoting a single product/service or product line while allowing for new features that may seem risky for the main website.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

OCTOBER 8, 2006

Do you think they have too much garbage content besides the main blog posts? This content is obviously there for a different purpose but does it really add to the blog? Here are some related posts: Why B2B websites fail Sealing the Deal: Your Landing Page Tags: marketingexperiments.com , lead conversion methods , Imedia Connection.

Landing Pages 100

Landing Pages Conversion Stats Tagging 100

Anything Goes Marketing

MAY 28, 2006

: People don't have time to wade through a ton of content on your home page. Most importantly, keep the content above the fold so that your users don't have to scroll to see anything. Make sure that you don't have some key content or features that are not available anywhere else on your site.

Tips 100

Tips SMB Consulting Newsletter 100

Anything Goes Marketing

OCTOBER 29, 2006

Bloggers Can Make New Subscribers Feel Special Too Sending a quick follow up to opt-ins may seem easy for organizations to do this with their regular corporate websites but how can blogs take advantage of this? Don't just think about ROI but also LOI (loyal opt-ins). I'm also available to do book reviews! Try this out and see how it works.

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. In this post, I want to concentrate on the use case in which a user either signs up for a newsletter or to access resources from your website. At times, marketers set these up and then forget about them.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100