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Friday, September 4, 2009
In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy.
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Monday, June 5, 2006
Most of it can be done with content. Destination CRMs article, B2B Websites are Dropping the Ball , references the Nielsen Norman Groups study, "B2B Website Usability: Design Guidelines for Converting Business Users into Leads and Customers." quot; How effective is your website? dont know about you, but Im busy.
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Tuesday, May 25, 2010
There are a number of reasons a content strategy is critical, but I’ll start with the simple fact that businesses are now being expected by their consumers to engage through content. Content Touches Everything. With such a demand for content, how could you not have a strategy in place? Better Content. On time.
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Friday, April 30, 2010
Why An Effective Content Strategy is Fundamental to Effective Content Marketing. We hope you’re a firm believer in the value of content marketing. If so, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers. Amorphous marketing is out.
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Friday, November 14, 2008
We get asked how much a website should cost at least once a week. When they learn what we do for a living , they invariably ask us "what should my website cost?" We once saw a firm bid $500 to make a complete banking website with the ability to do everything a banking website should be able to do.
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Monday, April 26, 2010
Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Content mapping is closely related to Information Architecture and UI (user interface) design.
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Wednesday, December 16, 2009
It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the majority of the most popular posts. Not at length.
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Friday, April 10, 2009
When your customers come to your website, they are similarly looking to you to solve their problems. If you can succeed at providing plenty of substantive information that addresses their biggest problems, you are beginning to play the role of content concierge in their lives. You have an advantage over a typical hotel.
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Thursday, August 12, 2010
Your Content Marketing Can Answer All Those Implicit Questions–And Much More. The difference between the old world of advertising and today’s world of content marketing is that in 2010, you can fulfill the complete role of a traditional business-to-business publication. don’t know your company.
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Monday, June 30, 2008
have to say Im still amazed at the lack of context in their content presentations - from a customer point of view. Some B2B websites Ive visited are doing a better job on the positioning of their content to address problem/solution scenarios in the main content on the page, but the theme of laundry list sidebars seems to be in full force.
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