Trending Sources

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website contentManufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason.

Act casual, and write your website content

Biznology

Do things get awkward when people visit your website? Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. Hotjar is a great tool to create an effective sales funnel with content.

Industrial Website Redesign: Content Before Design

Industrial Marketing Today

Around this time of the year, I get more calls and emails about redesigning industrial websites. The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO My “Spidey Sense” is heightened whenever I hear the other person say something like “We need to [.]

10 essentials missing from your business website

Biznology

You want a business website that sells. There are plugins and website features that make your life easier. Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers. There are two things a solid brand identity and your business website absolutely need to succeed.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

Stop redesigning your website

Biznology

What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” Completely change the design, the navigation, and as much of the content as we can afford. So try not to redesign your website–except in that you are redesigning it in small ways every day. There. said it.

Making SEO a Priority During Website Launch Planning

Act-On

Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way. Conduct keyword research and determine keyword gaps, areas of importance, or holes in your content.

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design. This is only a content summary. Visit my website for more content on industrial marketing.]. Do you?

The 24 Best Interactive Websites of 2015

Visually

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor).

Priming Industrial Websites for Content Marketing

Industrial Marketing Today

High on their list of priorities is redesigning their industrial websites. This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Blogs Website Design & Development Content Marketing Inbound Marketing Industrial Marketing industrial website redesigns Many of my industrial clients are starting to plan and budget for 2014. welcome change in these discussions [.]. Please click on the headline to read the full article.

Is The Corporate Website Dead?

B2B Marketing Insider

According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining. Your best content is lost among too much product promotion.

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. Me? I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. I was on a sales call with a DC-area architecture firm looking for some website love. That sucks.

Why do so Many Industrial Website Redesigns Fail?

Industrial Marketing Today

We’ve all heard or read about industrial website redesigns that have failed. I’m not talking about the aesthetics of a site which can be [.] The post Why do so Many Industrial Website Redesigns Fail? This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing industrial website redesigns This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read.

20 Simple Ways To Boost Your Website Traffic

B2B Marketing Insider

Ask any marketer what they would like for their content or site, and they will likely tell you: more traffic and more leads. So how do you actually increase traffic to your website or blog? The post 20 Simple Ways To Boost Your Website Traffic appeared first on Marketing Insider Group. Content Marketing

Why Your Website Needs a Good Cleaning

B2B Marketing Unplugged

Have you been keeping your website content up to date? In 2007, the average website had 273 pages. I’m willing to bet that 2007 was about the last time most B2B sites had a good clean out.  I can’t find any more current stats than that on page count, but I just can’t imagine it’s lower. For some of us, there’s the added horror of abandoned websites. Let me help you out.

Marketing Technology: 3 Solutions You Can't Live Without

Marketing Technology: The 3 Solutions You Can’t Live Without sponsored by:eBook Table of Contents The State of Marketing Technology Demands of the Modern Marketer Inside the Marketing Technology Explosion Marketing Technology Landscape What Marketing Technology Do You Really Need? everything from aligning sales and marketing, nurturing leads and identifying website. video content.

17 Realistic Ways to Get More Website Traffic

Act-On

So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals. It’s not uncommon to invest months of work in content marketing before you see any significant traffic. For instance, is your website fast and mobile-friendly? See our ebook, How to Make Any Content SEO-Friendly  for more details. 12) Don’t gate your content.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? How can content creators make better use of the ubiquitous “About Us” page? Website Design Guides. beautifully immersive HTML5 websites by iMedia Connection. ”).

Your website must adapt based on data

Biznology

They have their websites, eCommerce , mailing lists, social media, advertising, inboxes, CRMs, listening, and reporting all stitched into something that looks less and less like Frankenstein’s Monster , all patchwork and shoe horns, and more and more like one intuitive, integrated, holistic, and homogeneous system. remember, years ago, that Amazon was doing this. love it. Not anymore.

Website search and filtering for content marketing

Biznology

Helping website users find what they’re looking for is a big part of making our websites usable for our target audience and productive marketing tools for our companies. Search methods can vary and, depending on your site content and the makeup of your audience, the underlying technology can be a challenge to pull off well. There are two potential problems with this approach.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Citations@forrester.com or +1 866-367-7378 Forrester Research, inc., 60 acorn Park Drive, Cambridge, Ma 02140 USa +1 617-613-6000 | Fax: +1 617-613-5000 | forrester.com table of Contents The Digital Age Raises The Importance Of. When they visit your website or engage with sales for the first time, they. What they love is exclusive access to content, events, and. offerings.

How To Create B2B Website Content That Sells

B2B Marketing Insider

For B2B Internet marketing and websites, the axiom is “content is king.”. Content is what people – and search engines – are looking for. Without great content, you’ve got a cannon with no cannonballs. Here are the nine things to keep in mind for killer B2B website content. 1. However, most website visitors are not ready to buy from you.

Does Your Website Content Meet the Needs of Industrial Buyers?

Industrial Marketing Today

When was the last time you actually read the content on your industrial website? Put yourself in your buyer’s shoes and see if the current content will persuade you to [.]. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Content Industrial content marketing Industrial Marketing industrial web design Please click on the headline to read the full article.

Tips On Building A Compelling Website That Generates Sales

B2B Marketing Insider

You want to get people talking about your website, sharing the featured products and content, commenting under your post, and coming back to see what else you have to offer? The post Tips On Building A Compelling Website That Generates Sales appeared first on Marketing Insider Group. Content MarketingMost of all – do you want to convert a random visitor into a customer?

Build 86

B2B Customer Review Websites: 3 Tips For Blowing Past Competitors

Influitive b2b

In the program’s online hub, advocates see “challenges” that ask them to do things like provide referrals, complete surveys, share Code42’s content on social media and—of course—write product reviews. “We wanted raw, honest and unguided comments,” said Angela. “We didn’t give our advocates language or tell them what to talk about.”. How Code42 Stepped Up Its B2B Customer Review Game.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. website traffic, brand. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well.

Top 10 Website Eyesores to Avoid

Vertical Response

Whether you use a do-it-yourself website builder or work directly with a designer, check out the following list of website eyesores that should be avoided at all costs. Does your website have any of these inadvertent eyesores? 1. background holds the entire theme of a website. Not having one or having too many focal points on your website will confuse your site visitors.

4 ways a website redesign can improve your digital marketing NOW

Biznology

Take a good look at your website, as it’s one of the easiest things to tweak to instantly improve your marketing efforts. Here’s how an update to your website can inject new energy into your marketing. If it’s been a while since your last website refresh, you might not be leveraging cool features that appeal to today’s Internet user. Navigate to specific content.

5 warning signs that your website sucks

Biznology

Does your website suck? I’m not asking to be mean. Building a website that meets the needs of your business and your customers is a tricky balancing act. Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? ” Time and again I see companies running their websites without any web analytics in place. Today.

How To Build A Website Yourself

B2B Marketing Insider

There are many reasons why you may want to have your own website. The post How To Build A Website Yourself appeared first on Marketing Insider Group. Content Marketing

Build 56

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. website traffic, brand. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well.

9 Must-Have Content Assets for Successful Industrial Websites

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Websites engineering videos Industrial Marketing website content Compiling any kind of list is always risky because we all have our own preferences and there is no way someone else’s list can satisfy everyone. This is my list [.]. Please click on the headline to read the full article.

Haley Marketing Launches New Website

Haley Marketing

Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced the launch of their new company website. Get inspired with our extensive portfolio of websites, blogs, email and direct marketing campaigns, sales collateral and other creative projects. 5/3/2016. Contact.

Improve your content for website search

Biznology

Most of my clients want their website search to work–they really do. But they aren’t sure how to get all the folks who create the content all over their organization to do it right. You’ve probably heard that quote before, but how does it apply to website search? Don’t stand around hoping people will fix their content. You get what you measure.

How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g., Trade show and event websites. The long answer to that question could fill an ebook.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. website traffic, brand. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well.

Why Many Industrial Websites Underperform

Industrial Marketing Today

There are many reasons for an industrial website’s failure to deliver anticipated results. The list is long – poor search engine optimization, bad user experience, content that doesn’t match visitors’ needs [.]. This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Websites Content Marketing Industrial Marketing sales eneablers Website redesign Please click on the headline to read the full article.

7 Simple Improvements to Increase Website Lead Generation

Sazbean

Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Your website should be like a beautiful shop window luring potential customers to enter and take a look around. Many business websites miss the mark when it comes to lead generation.

4 Quick Fixes to Reboot Your Website

Vertical Response

Is your website a little drab? Go with a responsive design The hot, new and necessary trend for websites is responsive design. Responsive design adjusts the look and layout of your website depending on the device your visitor is using. ” Here’s a snapshot of what our responsive website looks like on a mobile device: 2. All we ask for is an email address.

What’s in a Staffing Website?

Haley Marketing

Your website is often the first impression your company makes on potential clients and candidates. The truth is, your website matters – a lot. We've built more than 800 staffing websites. No one knows more about how employers and job seekers use staffing websites – and we'll be happy to show you what will work best for your website! What does yours say?

Smart Agency Tips: How to Design Better Websites for Your Clients

Act-On

“We need a good website, can you just make it for us?” Talented agency marketers embrace the opportunity to gently shepherd clients through the process of creating a great website in a way that makes them feel included, invested, and that sets reasonable expectations regarding timeframes and cost. Designing successful websites for clients starts with solid communication. Great!

Are you using your website search as customer research?

Biznology

Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Well, the name of that survey mechanism is your website search. Most companies I work with don’t use any analytics from website search. Is your company using website search to read customers’ minds?