The proliferation of the Internet has transformed the way we create, publish and distribute content. Think about the pre-Internet era when companies were at the mercy of content publishers for distribution of content, and where consumers had very few options and meager resources for information gathering. So how does one handle this information overload and how do B2B marketers compete to stay on the top of search results, in this continuous flood of content that will only increase by the day? So what exactly is content curation? Curate, don’t spam. MORE >>

One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. It is quite likely, that your industrial Website is attracting enough traffic but suffers from poor conversion. In short, you may have a leaky industrial Website. Look at your Google Analytics, one quick indicator of a leaky Website is your bounce rate. Anything over 60% is worrisome and you may have a leaky Website. Often, I find industrial websites designed with no thought given to traffic conversion. Now What? ). MORE >>

Many manufacturers and industrial companies consider a website redesign during Q1. The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake. Only an in-depth website evaluation can diagnose the underlying causes. Website content (Is it customer-centric?). MORE >>

If you want your industrial website to generate qualified leads and drive sales (Who doesn’t?), Without this critical link, your newly redesigned industrial website may be nothing more than eye candy that does very little for your sales. Your industrial website has missed a great opportunity to frame the discussion in their minds in the early stages. Here are some of my thoughts to help you better align an industrial website with your sales process. After the sales process is clearly mapped out, examine what steps can be handled by your website. MORE >>

It is not uncommon to find industrial websites that have not been updated for a long time or with outdated content. Providing This is only a content summary. Visit my website for more content on industrial marketing.]. Business Blogs Industrial Blogs Industrial Websites Blogging Blogs Content Marketing Industrial MarketingProviding a cosmetic facelift is not going to improve the [.]. Please click on the headline to read the full article. MORE >>