If you’ve visited the home page of Find New Customers , you know the crisis of content facing marketers today. They need remarkable content — but 97% of the content out there is far less than remarkable. Ardath Albee of Marketing Interactions recently teamed up with the content experts at Avitage to present Catch Factors. It was an excellent presentation and shared invaluable information on how marketers can create remarkable content. Catch Factors are the key elements in crafting marketing content that engages buyers.

All too often, at least in my experience in the tech sector, marketers investing in thought leadership view social media primarily as a channel for disseminating content.  They get the idea that social media is important, and that relying on traditional media channels (including email and websites) to promote their ideas is no longer enough.  As such, they're beginning to slice and dice thought leadership As B2B marketers invest more money and time in both thought leadership and social media, they risk missing a great deal of potential benefit they can achieve by bringing the two together in a holistic way.

This would enhance existing text content by allowing the reader to switch between a short video or its associated text information in each white paper section. Her website is Ten Ton Marketing . Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption.