713 Articles match "Content","Websites"

The Latest from the B2B Marketing Community

Wednesday, March 17, 2010
How soon you get across to a customer with the information he is seeking is going to be key to the success of any company and its website. ...Tags: Tags: Future trends b2b Customization B2B Future trends behavior analysis Content Strategies Finding visitor intent Future Website Intent Inference website analytics Website trend A more informed and evolved customer is slowly changing the way companies market their products - customization and customer centric approach is the future trend.
 
Wednesday, March 17, 2010
recently had the pleasure of working with Dianna Huff , a B2B Website Marketing Consultant, to update some of the content on her website, including her "How I'm Different" page. Look beyond the website As part of the writing process, I read Dianna's website thoroughly. In the case of Dianna's website, I wanted her "How I'm Different" One of the things I mention time and time again is that every company needs to be able to articulate how they are unique - why would someone want to do business with you? While this is something that
 
Tuesday, March 16, 2010
Helping a newly formed B2B company create their first Website spurred me to visit dozens of sites in search of examples I could show them from their industry that follow best practices. The way people interact with Websites does not change even if the site is a B2B company with no e-commerce involved (although Amy has reported that experienced visitors interact somewhat differently from novices). In the process, I made a sad discovery. Not one followed what I know are the most basic rules of good Web design.
 

The Best from the B2B Marketing Community

In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. How to go from clueless to compelling to transform prospects into buyers When I say fashionable, I mean that the usage of the phrase has
It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the majority of the most popular posts. How To Create the All-Important Here is the Cliff’s Notes bullet point version with more detail and links to the full articles following: 5 Reasons an eBook Should be a Core Component of Your Content Marketing Strategy
When your customers come to your website, they are similarly looking to you to solve their problems. If you can succeed at providing plenty of substantive information that addresses their biggest problems, you are beginning to play the role of content concierge in their lives. Your content is available 24 hours a day, seven days a week. Think of yourself as the ultimate knowledge resource like those concierges serving fine hotels such as the Ritz-Carlton or the Four Seasons—But Available 24/7. When you find yourself in a new town but are blessed to be staying in a hotel
I've had the pleasure of working with Russell on a number of projects, most recently their amazingly successful New Media 2012 conference. As you will learn from Russell's post, he's advocating a content marketing schedule that is quite ambitious, challenging for most companies. If you’ve been following this blog, among others on similar topics, you’ve heard many times that content marketers need to think and act like publishers. The following is a guest post courtesy of Russell Sparkman from Fusionspark Media , a new media communications company based in Washington state.
We get asked how much a website should cost at least once a week. When they learn what we do for a living , they invariably ask us "what should my website cost?" If only it were easy to give a good answer. Web design projects can also vary, beginning at a few simple pages in a "brochure" website to complex websites that have a content management system, e-commerce, and interactive features. It can be by friends, friends of friends, business connections, anyone really. The fields of web design and web development are filled with a wide spectrum of professionals,
But, if you use it well, you can make a measurable difference in your content marketing strategy. Here are six easy ways for Twitter to strengthen your content marketing efforts: Because effective content marketing is as much about conversation as it is an outbound messages, you need to maintain a dialogue with customers, prospects, and industry thought leaders. You may be wondering why something as seemingly simple as Twitter causes so much confusion and consternation among business people. Perhaps, it best likened to a tool like a hammer which is simultaneously
0160; Content strategy is not easy.  Content Strategy Comes Before Social Media 20 Questions to Ask Before Launching a Content Marketing Project Method to Content Strategy Since releasing the Content Marketing Playbook Let's face it.  0160; Actually, it's pretty difficult.
Last week I attended Search Engine Strategies in San Jose and joined in on a session about Duplicate Content.  0160; Duplicate content occurs when two or more web pages have the same content.   0160;  This happens frequently for B2C companies, as many companies may be selling the same product with similar product descriptions on different websites.  0160; This session was very interesting, but since it was not part of their B2B track, was not focused specifically on how it affects B2B marketers.  0160; While B2B companies may
Some things amaze me, like this year's social media and content marketing predictions list.  0160; Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.  More companies will need to outsource content to expert publishers 0160; What does one sent email and two tweets equal?  0160; No kidding! 
Whenever I can get two numbers into the title of a content marketing post, good things are always bound to happen. ;) As we move into 2010, I thought I'd share these 30 content marketing truths that are taped above my desk. Whenever I lose my way (to a more traditional mindset), I read through this content-marketing heavy list.  It's 0160;It's guaranteed to help. That the content is more important than the offer.