Trending Sources

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. This is only a content summary. Visit my website for more content on industrial marketing.]. Why is it such an important decision? Please click on the headline to read the full article.

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website contentManufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason.

Industrial Website Redesign: Content Before Design

Industrial Marketing Today

Around this time of the year, I get more calls and emails about redesigning industrial websites. The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO My “Spidey Sense” is heightened whenever I hear the other person say something like “We need to [.]

Act casual, and write your website content

Biznology

Do things get awkward when people visit your website? Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. Hotjar is a great tool to create an effective sales funnel with content.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. website traffic, brand. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well.

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor).

Priming Industrial Websites for Content Marketing

Industrial Marketing Today

High on their list of priorities is redesigning their industrial websites. This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Blogs Website Design & Development Content Marketing Inbound Marketing Industrial Marketing industrial website redesigns Many of my industrial clients are starting to plan and budget for 2014. A welcome change in these discussions [.]. Please click on the headline to read the full article.

Why Your Website Needs a Good Cleaning

B2B Marketing Unplugged

Have you been keeping your website content up to date? In 2007, the average website had 273 pages. For some of us, there’s the added horror of abandoned websites. Here’s the real issue for B2B, though: a small percentage of your customers or prospects will connect to you on Twitter or LinkedIn or Facebook but 100 percent of them will, at some point, visit your website.

Is your website’s newsroom missing key pieces of content?

Biznology

If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. Sending out press releases and advertising on a regular basis will garner the attention you are looking for; but what happens if they come to your website looking for information? Contact Information.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. website traffic, brand. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well.

How to effectively integrate video content onto your website

Biznology

This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. If, right now, your website only features written content, you might want to consider sprucing things up. This will aggregate and organize your content in a way that shows users your full body of work. Start a vlog.

Video 64

Why do so Many Industrial Website Redesigns Fail?

Industrial Marketing Today

We’ve all heard or read about industrial website redesigns that have failed. The post Why do so Many Industrial Website Redesigns Fail? This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing industrial website redesigns This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read. I’m not talking about the aesthetics of a site which can be [.]

Stop redesigning your website

Biznology

What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” Completely change the design, the navigation, and as much of the content as we can afford. So try not to redesign your website–except in that you are redesigning it in small ways every day. There. I said it.

Making SEO a Priority During Website Launch Planning

Act-On

Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way. I’ve heard horror stories over websites dropping 90% of their traffic after launch.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. website traffic, brand. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? How can content creators make better use of the ubiquitous “About Us” page? Website Design Guides. 5 beautifully immersive HTML5 websites by iMedia Connection. ”).

10 essentials missing from your business website

Biznology

You want a business website that sells. There are plugins and website features that make your life easier. Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers. There are two things a solid brand identity and your business website absolutely need to succeed.

Does Your Website Content Meet the Needs of Industrial Buyers?

Industrial Marketing Today

When was the last time you actually read the content on your industrial website? Put yourself in your buyer’s shoes and see if the current content will persuade you to [.]. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Content Industrial content marketing Industrial Marketing industrial web design Please click on the headline to read the full article.

Is The Corporate Website Dead?

B2B Marketing Insider

According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining. Your best content is lost among too much product promotion.

Top 10 Website Eyesores to Avoid

Vertical Response

Whether you use a do-it-yourself website builder or work directly with a designer, check out the following list of website eyesores that should be avoided at all costs. Does your website have any of these inadvertent eyesores? A background holds the entire theme of a website. Not having one or having too many focal points on your website will confuse your site visitors.

7 Simple Improvements to Increase Website Lead Generation

Sazbean

Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Your website should be like a beautiful shop window luring potential customers to enter and take a look around. Many business websites miss the mark when it comes to lead generation.

9 Must-Have Content Assets for Successful Industrial Websites

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Websites engineering videos Industrial Marketing website content Compiling any kind of list is always risky because we all have our own preferences and there is no way someone else’s list can satisfy everyone. This is my list [.]. Please click on the headline to read the full article.

Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. I was on a sales call with a DC-area architecture firm looking for some website love. Nothing could load the firm’s website because the entire site and all its content was hidden in an Adobe Flash blob. Also, Flash- or Graphics-based websites are not indexable by Google (and, out of pity, Bing).

Haley Marketing Launches New Website

Haley Marketing

Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced the launch of their new company website. Get inspired with our extensive portfolio of websites, blogs, email and direct marketing campaigns, sales collateral and other creative projects. 5/3/2016. Contact.

How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g., Trade show and event websites. The long answer to that question could fill an ebook.

3 Core Elements to Stay On Top of When Launching a Website

ANNUITAS

If you’ve ever launched a website, you know that Murphy’s Law does in fact exist: anything that can go wrong, will go wrong. Below are three core elements to account for when launching a new website, and tips on how to make each go more smoothly. Content. The more content that you have on your site, the more organized you must be. Losing assets. Design. Functionality.

4 Quick Fixes to Reboot Your Website

Vertical Response

Is your website a little drab? Go with a responsive design The hot, new and necessary trend for websites is responsive design. Responsive design adjusts the look and layout of your website depending on the device your visitor is using. ” Here’s a snapshot of what our responsive website looks like on a mobile device: 2. All we ask for is an email address.

Thinking "Mobile First" for Your Website Redesign

Synecore

If you''ve been thinking about a website redesign, chances are good that you''ve been reading about various techniques to optimize your site for mobile devices. In order for your site to be successful, it''s extremely important to consider how your website will look and how your message will be conveyed on the smallest of screens. A mobile first content strategy. Why you ask?

Mobile 114

The Impact of Website Design on Blog Traffic | A Case Study

Haley Marketing

When it comes to a blogging program, there are dozens of ways that we can direct visitors back to website content. But, when trying to acquire blog visitors, your website design is one of the biggest factors to consider when evaluating the true potential of your blogging program. We were posting great content, but traffic wasn’t getting back to the articles like we wanted!

The Anatomy of a Lead-Generating Website

Hubspot

Your website is the most important tool you have for turning prospects into customers. That's why it's so important to design your website with lead generation top-of-mind. Think about what your website looks like in its current state. In this post, we'll cover the most critical components of a website optimized for lead generation. Do you have a blog at all?).

What Are Your Website Goals?

Synecore

Before you can start thinking about mockups, layouts, and content for your new website, you need to set goals for its redesign. Watch the video below for some some quick tips to establish goals for your next website redesign! Love marketing as much as we do? Subscribe to Synecore Tech''s YouTube Channel for the latest tips and tricks on all things marketing!

Best Website Design Guides and Tips of 2010

Webbiquity

Website design standards continue to evolve and grow more sophisticated. Beyond the technology, website designs are becoming more visually rich, with increasing use of animation, lush photography and beyond-the-ordinary typefaces. What website design trends should graphic artists take note of? How do you know when it’s time to redesign your website? Digg this!

B2B Customer Review Websites: 3 Tips For Blowing Past Competitors

Influitive b2b

In the program’s online hub, advocates see “challenges” that ask them to do things like provide referrals, complete surveys, share Code42’s content on social media and—of course—write product reviews. “We If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. The product had just five reviews between Spiceworks and G2 Crowd. “We

Fixing Your Sucky B2B Website: Step One

B2B Marketing Unplugged

“When I want to go to the dark places, I just look at our website and down I go.”. Aileen is a B2B marketer with a website that sucks only slightly less than her marriage. And that, naturally, gets me thinking about those of us with sucky websites. Whether this had any meaningful effect or not, it’s a good place to start with your website. Images that don’t load.

What’s in a Staffing Website?

Haley Marketing

Your website is often the first impression your company makes on potential clients and candidates. The truth is, your website matters – a lot. We've built more than 800 staffing websites. No one knows more about how employers and job seekers use staffing websites – and we'll be happy to show you what will work best for your website! What does yours say?

Why Your Website is About to Become a Lot Less Important

B2B Marketing Unplugged

We’ve spent the last couple of weeks looking at the disgraceful state of most websites and a few ideas to get them back on track. All well and good, but here’s why we should be looking at an exit strategy for our websites: they are increasingly less important in our conversations with the market. Early on, we figured out websites require a lot of care and feeding.

Why Many Industrial Websites Underperform

Industrial Marketing Today

There are many reasons for an industrial website’s failure to deliver anticipated results. The list is long – poor search engine optimization, bad user experience, content that doesn’t match visitors’ needs [.]. This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Websites Content Marketing Industrial Marketing sales eneablers Website redesign Please click on the headline to read the full article.

7 Inspiring Examples of Parallax Scrolling Websites

Synecore

Across the web, we’re seeing it pop up on just about every type of website. Without further adieu, here are 7 examples of parallax scrolling websites to help inspire your next project. This particular site shows how the parallax scrolling effect can be used for even the most seemingly mundane content to make it more useful and engaging for your visitor. Sony: Be Moved.

17 Realistic Ways to Get More Website Traffic

Act-On

So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals. It’s not uncommon to invest months of work in content marketing before you see any significant traffic. For instance, is your website fast and mobile-friendly? See our ebook, How to Make Any Content SEO-Friendly for more details. Rework your content.