LeadSloth

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Webinar Recording: 7 Steps to Finding Untapped Revenue

LeadSloth

This is the recording of the webinar about the 7 Steps to Finding Untapped Revenue in Your Marketing Database , which took place on June 22nd, 2010. Table of Contents. Tags: lead management webinar recording. Please click the ‘play’ button to start. The total length is 28 minutes. Introduction by Jep Castelein.

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Webinar: Using Segmentation & Personas to Increase Conversion by 50-400%

LeadSloth

Segmentation of your database and development of personas allow you to develop the right messages, content and offers. This 30-minute webinar presents a step-by-step approach to segmenting your database and developing personas for your most important target groups.

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What Lead Nurturing Content to Send When?

LeadSloth

On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

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25 Great B2B Content Marketing Articles

LeadSloth

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. Joe Pulizzi, What is Content Marketing?

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Is Content Marketing the New PR?

LeadSloth

Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. You choose the mix of channels that they prefer (ebooks, webinars, video, blogs, podcasts, and so on) and create compelling content.

PR 100
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5 Questions That Will Double Your Email Response Rates

LeadSloth

Great lead nurturing content starts with great email copy. Register for Tuesday’s webinar: https://www2.gotomeeting.com/register/579411539. In just 30 minutes, Tuesday’s webinar will show you how to: - create more content than you ever thought possible. - map content to personas and buying stages.

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7 Steps to Finding Untapped Revenue in Your Marketing Database

LeadSloth

This Tuesday (June 22nd) I’m presenting a webinar on the 7 steps to finding untapped revenue in your marketing database. Attend this webinar to learn how to generate additional revenue from your existing leads. Attend this webinar to learn how to generate additional revenue from your existing leads.