WebMarketCentral

JULY 14, 2008

Optimize Ads for Content and Search MarketingSherpa recommends setting up completely separate accounts for search and content network ads. On the content network, people are doing other things, such as reading articles, so ad copy has to be punchier and more action-oriented to get someone to click away from the page they are reading.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

NOVEMBER 19, 2007

It may also be a win for smaller players in the white paper and thought-leadership content syndication space, including FindWhitePapers.com , NetLine and Ziff Davis Enterprise , as well as Insight24 (which syndicates webcasts, video and podcasts).

Lead Generation 20

Lead Generation B2B Thought Leadership Thought Leadership Generation 20

WebMarketCentral

JULY 16, 2007

hours) than they do with editorial content (2.9 hours) or vendor-produced content (websites, webcasts, white papers, etc. - When conducting research specifically to assist with a buying decision, vendor content is the most referenced source, followed by social media and trade editorial.

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

JANUARY 22, 2007

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. The keys to success for that model will be high-quality content and effective marketing.

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. are the most effective means of spreading viral content. This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

NOVEMBER 30, 2007

If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week. They also recently published an outstanding case study on improving SEM results through Google's content network entitled How to Get the Most Out of Google AdWords—8 Strategies to Maximize ROI.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

JULY 13, 2005

and much of the content has been written by lawyers (and reads like it). Virtually every Web hosting company now offers easy-to-use content management tools from entry-level (e.g. news feeds, stock feeds, links and resources, events, Webcasts, white papers / expert knowledge, online support, e-commerce, online chat etc.).

Godaddy 20

Godaddy Webcast Budget Programs Paid Search Agency 20

WebMarketCentral

DECEMBER 6, 2007

This is really the "meat" of the plan, the action items.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

MAY 26, 2009

It started with a webcast on using Twitter effectively for business and advocacy hosted by Chris Abraham , social media guru and principal at social PR firm Abraham Harrison , and Anamitra Banerji of Twitter. After the presentation, Chris posted his content on SlideShare , a leading social media sharing site.

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20

WebMarketCentral

OCTOBER 8, 2008

That makes SEO—keyword research, meta tag and content optimization, and link building—the logical starting point for web marketing. Enewsletter advertising is generally the less expensive alternative, on a CPM basis since your ad is "sharing" space with editorial content and, in most cases, with other advertisers.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

SEPTEMBER 4, 2007

Read the blog first : Don't assume that you know the content of the blog by the title. a webcasting and rich media marketing solutions provider. Journalists write as a job and part of that job is receiving tons of emails and calls from folks like me. READ the blog, understand the tone. Is it serious or sarcastic? Informative or rants?

PR 20

PR Outreach Web 2.0 Astroturfing 20

WebMarketCentral

SEPTEMBER 14, 2009

Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs?

Tools 20

Tools Best Practices Web 2.0 Adwords 20