Digital B2B Marketing
APRIL 17, 2013
The latest killers are the social media and content marketing stars. Although it is a weak impression, advertising delivers that impression at scale while often pushing towards a marketer’s content. Conveniently, content is the next step. The Content Experience. However, content doesn’t deliver the same scale.
Digital B2B Marketing
JANUARY 26, 2012
To date, the currency that purchases our attention is content. Content that is useful and connects with our priorities, content that entertains, content that teaches. Content that offers us something beyond your brand and message. However, content is merely the vehicle. Content all about you.
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Digital B2B Marketing
MAY 22, 2012
One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Doing it effectively requires creating content prospects want in a format that is easy to engage with while capturing the information you need. Does Your Content Create A Barrier? Only 40% share webcasts.
Digital B2B Marketing
SEPTEMBER 22, 2011
Today, B2B marketers use content to meet the information needs of their audiences. However, the experience is often built on the assumption the marketer knows best , with a carefully planned stream of content dictated for each person. Provide Choices Throughout Content. B2B buyers are well educated adults.
Digital B2B Marketing
DECEMBER 20, 2011
Many B2B marketers look to content marketing as a key part of establishing thought leadership. However, companies frequently expect the same content marketing program to capture contacts or leads as well. One of the best examples of this is Hubspot and the incredibly successful webcasts with Dan Zarella.
Digital B2B Marketing
OCTOBER 16, 2012
If it is an email promotion for an upcoming webcast or a banner ad showing how much money your business can save, a marketer is interrupting you and asking you to move on to something else. In inbound marketing, discovering your content is natural. So why is inbound marketing a better way to market? The difference is friction.
Digital B2B Marketing
MARCH 19, 2012
What are the key challenges to B2B inbound marketing, how does inbound marketing change the type of content B2B marketers need to create and what tools are critical to inbound marketing? The discussion highlighted three specific areas where content is challenging B2B inbound marketers. Content Development Resources.
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