B2B Marketing Traction

SEPTEMBER 27, 2011

Now more than ever, optimized online content is the key to attracting prospects to your website. If someone at your company is a prolific speaker, take their most popular presentation and create a whitepaper or an article from the same content. Repurpose the same content into a video. The answer is re-purposing.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

DECEMBER 15, 2011

Now more than ever, online content is the key to attracting and engaging qualified prospects online. According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Watch and listen on social media.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

JANUARY 4, 2013

In some cases, your content can be shared by hundreds or even thousands. Regardless of the numbers, what is important is whether or not your prospects follow you and are engaged by your content. So find some ways to create and share your own content and curate other people’s content. Do be organic.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

NOVEMBER 18, 2015

For B2B inspiration, check out enterprise software company Contently’s list of 5 top B2b Instagram accounts. Many marketers say that success on Instagram is about choosing an angle or a theme and sticking with it to grow followers. If it’s interesting enough, people will follow you.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

DECEMBER 13, 2011

You need to have others comment on your content and share links to your website! If you don’t blog, share others’ content including articles, videos and blog posts. Make sure all your content and everything you share is tagged with keywords so you get found and followed. You need to leverage technology.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

DECEMBER 1, 2011

When is your tweet, blog post, and video content enough? Keep adding content. When will you see results from social media and SEO? It takes time. Up to a month for Google to crawl your new site or new blog. Up to three months for social media messaging traction. So plan to: Blog frequently. At least three posts per month.

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

JANUARY 23, 2013

Reach is defined as the number of total people who have seen any content from your page in a designated time period. Track # of fans (number of people who Like your page) and reach. Get the reach data from your weekly Facebook Page statistics email update.

Social Media 100

Social Media Media Stats Youtube 100

B2B Marketing Traction

DECEMBER 16, 2010

You can add photos, links, videos and other content as you go to keep content fresh, either from your computer, a smartphone, or directly from your video camera. Businesses spend millions on email, web sites, search engine optimization and traditional marketing. Facebook users add 90 pieces of content on average each month.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

MARCH 18, 2013

If you are on Facebook for business, create content that showcases and highlights your presence at a trade show. Identify how you can leverage social media platforms for your traditional marketing. Go through each traditional marketing activity you have and brainstorm on how you can extend each activity with social media.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

MAY 3, 2011

With consistent messaging and value-add content you’ve become credible and trustworthy. This makes it much easier to get bloggers to review your product, editors to feature it in their publications, and others to comment about it and share your new product content with their colleagues and friends.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

JUNE 4, 2012

I shared several article links on Twitter ( www.twitter.com/cmo4hire ) as I was curating content on www.Scoop.It. She mentioned from time to time that she saw my activity, but Saturday she reached her limit. These resulted in several separate text messages sent to my friend’s phone.

Social Networks 100

Social Networks Social Media Twitter Curation 100

B2B Marketing Traction

SEPTEMBER 15, 2010

That person or company can also provide ongoing research, analysis and content creation that fits your marketing persona and your social media strategy goals. With the Back Office Social Media Support service, we do the behind the scenes research, consulting and content creation and provide it to you for approval.

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

JANUARY 10, 2012

5 Tools to Battle Social Media Content Overload. Looking at a list of popular blog posts by Hubspot (a well-known marketing software company), 15 of 24 of Hubspot’s most popular recent blog posts have headlines that include numbered lists, such as: 5 Awesome Landing Page Lessons From Real Life Examples.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

OCTOBER 20, 2010

Earlier (2000) my presentation was about having an optimized web site, adding content (articles and such) regularly, and then using an email tool like Constant Contact to outreach to an opt-in list and drive them to your web site via links to the articles.

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

AUGUST 17, 2009

What I especially liked about it is that Mike didn’t even provide a link to free stuff on his site (he has lots of terrific content there) – he linked to someone else’s free and helpful content. .” Now this was helpful! Is that a self-serving promotion? I’ve gotten a lot of value from following Chris.

Work Management 100

Work Management Social Networks Twitter Promotion 100

B2B Marketing Traction

APRIL 14, 2011

I also pushed out highly optimized content online before the show. But, as a Certified Inbound Marketing Professional, I knew that certain online marketing tactics had a chance. I helped the client with some messaging to bloggers who might cover their product and the show. Not bad for three weeks work.

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

OCTOBER 30, 2010

” Remember that visitors to your profile or web site listen to radio station WIIFM – What’s In It For Me? They are more likely to click on links that say something about the content, especially if there might be something on the website or page that adds value for them.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Optimization 100

B2B Marketing Traction

SEPTEMBER 30, 2010

Then offer great content, contests, events and interesting messaging ( this is the food and water ) to increase followers, engagement and conversion. Create a social media strategic plan by assessing the best social media sites on which your organization should appear based on your marketing persona and strategic objectives.

Social Media 100

Social Media Guidelines Media Social Networks 100

B2B Marketing Traction

NOVEMBER 16, 2009

On the flight home, I thought that if I had queued up the speaker info, links and session titles in advance I could have focused more on content during the session. Throughout the conference I completed several entries.

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 16, 2009

On the flight home, I thought that if I had queued up the speaker info, links and session titles in advance I could have focused more on content during the session. Throughout the conference I completed several entries.

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

JANUARY 31, 2012

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” ” Pinterest is a social media site that allows members to create boards for images that they like. Over time as you find images that you like, you pin the images to the appropriate board.

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100