Customer Experience Matrix
JULY 22, 2010
Again, there was already one transaction: Silverpop/Vtrenz in 2007. These include content management systems ( Autonomy Interwoven , EMC Documentum , OpenText , etc.) A couple of smaller Web content management firms ( Marqui , SiteCore ) have already moved towards marketing automation.
Customer Experience Matrix
JULY 25, 2009
And we’ll probably see marketing capabilities added by SaaS vendors in related industries such as email services (early example: Silverpop ’s acquisition of Vtrenz, now Engage B2B) and Web content management (see my reviews of Marqui and SiteCore ).
Customer Experience Matrix
MAY 23, 2007
These include Web application servers like IBM Websphere , Web development tools like Adobe Dreamweaver , and Web content management tools like Vignette. Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics.
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