video Content Related Topics 
The Effective Marketer
OCTOBER 8, 2012
If good content marketing equates to telling a good story, then content continuity is getting that story to become memorable. When you create a piece of content, why stop at the first distribution channel? It involves using that content and expanding it, working different angles, but keeping the core message intact.
The Effective Marketer
SEPTEMBER 11, 2013
With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials. That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Sales Enablement Content.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Effective Marketer
SEPTEMBER 11, 2013
With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials. That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Sales Enablement Content.
The Effective Marketer
APRIL 3, 2012
Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan. Bonus points if you send content that makes the customer smile.
The Effective Marketer
APRIL 26, 2012
Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). According to the authors, there are four critical factors for viral marketing success: 1: Content, or the attractiveness of a message makes it memorable.
The Effective Marketer
JANUARY 24, 2012
I’ve heard a few times now from companies that want to get their content marketing engine cranking but haven’t put anything out there yet because of one of the following reasons: We don’t have a marketing person or department. We don’t have enough time to create content. A Simple Content Marketing Strategy.
The Effective Marketer
NOVEMBER 18, 2011
You are creating content. Your colleague on the other side of the cubicle is creating content. Even the receptionist with her Facebook updates is creating content. Content marketing experts tell you to find your voice. How is branding related to content marketing? Your Brand and Content Marketing.
Expert insights. Personalized for you.
100 
Let's personalize your content