vertical Content Related Topics 
Paul Gillin
JANUARY 2, 2015
In our interview section, we speak to Don Lesem and David Wagman of IHS and Engineering360, which is one of a suite of vertical communities the B2B information provider is launching to increase customer engagement. B2B blogging Content Marketing Facebook How to marketing podcast Social Media social networks Indium Corp.'
Paul Gillin
MARCH 10, 2011
For business pros in industries like communications, manufacturing, retailing, financial services and even construction, LinkedIn groups are becoming vertical social networks in their own right. Summarize your content and ask a question. This is the ideal B2B environment. Choose Open Groups. Promote in Groups.
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Paul Gillin
MARCH 24, 2011
Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Two of the four finalists had hired professional journalists to oversee content. That’s another great idea. Publishers?
Paul Gillin
DECEMBER 16, 2010
We used cell phones primarily for voice calls and content management systems less functional than WordPress cost a half million dollars. Organizations will flatten and fragment because vertical hierarchies move too slowly. Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown.
Paul Gillin
OCTOBER 31, 2011
The series is underwritten by IBM Midsize Business , but the content is entirely my own. Early factories were still vertically structured near bodies of water. This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. We’ve seen similar characteristics of each change.
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