Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. Most of them are doing it at a basic, functional level.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 268

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 268

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. Passive voice is a style of writing which should be avoided.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Martech

JANUARY 9, 2024

These platforms integrate tightly with CRMs and CDPs, continuously collecting more data about leads to fuel insights and further personalization, with artificial intelligence and machine learning driving aspects like segmentation, content creation and campaign optimization. Assist or write copy for campaigns. Personalize messaging.

Marketing Automation Services 124

Marketing Automation Services Marketing AI Marketing Automation Automation 124

Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. They see this style of content as a better “basis for assessing its capabilities and competencies.” Yet buyers also use these materials to evaluate vendors. It’s also about access to the big thinkers that vendors have on their team.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

The Point

FEBRUARY 28, 2023

Whatever the reason, unused funds are a lost opportunity for both the partner and the sponsoring vendor. What’s your unique selling proposition (USP) in the context of your partnership with this particular vendor? Weaving that story into content, ads, and other campaign assets will help your company stand out. Be realistic.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Marketing Insider Group

DECEMBER 20, 2022

SEO-driven content on your website could help drive organic traffic and leads to you today! Some examples include: Content marketing. Call those vendors that have delivered targeted prospects that have converted in the past and negotiate on a pay-for-performance basis. Step 4: Identify or create valuable content and offers.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Biznology

OCTOBER 12, 2017

Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng. The challenges are considerable: How do you teach development leads to write well enough to get their points across?

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. That’s no surprise.

Marketing AI 126

Marketing AI Work Management Marketing Management Examples 126

Martech

MAY 27, 2022

This week, content experience platform (CXP) Contentstack debuted their Automation Hub, a no-code composable architecture tool. The Automation Hub simplifies, on the front end, the deployment of composable architectures used for content creation in building digital experiences for customers. What it does. Marketplace.

Automation 108

Automation Work Management Marketing Management Vendors 108

Navigate the Channel

JULY 13, 2023

But what if the content generator (you or your team) struggle for relevant and valuable ideas? You can’t just pull content ideas from thin air (well, you can, but it’s tough to sustain). Before you begin to document your content ideas, establish your marketing goal(s) and objective(s) for the campaign. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Martech

MAY 8, 2023

That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including text and images, in an unlimited range of styles, and seemingly in seconds. It’s worth bearing in mind that AI has long had many, many applications in marketing other than creating content.

Marketing AI 105

Marketing AI Enterprise Management Work Management Marketing Management 105

ClearVoice

OCTOBER 3, 2022

One of the biggest challenges content marketers face is having to get executive buy-in. Executives are usually busy running the company and don’t understand content marketing. The most important thing you can do to get executives to buy into your content marketing strategy is focus on the bottom line. Operations?

Buy 98

Buy Marketing Strategy Marketing & Strategy Work Management 98

Marketing Insider Group

DECEMBER 1, 2023

I spent 3 years researching and writing on this topic for a book, and came away in awe of the magnitude of this issue and how deeply our unconscious choices prejudice our conversations. Recording Sales Conversations A colleague of mine was working with a mega software company and their sales training vendor.

B2B Sales 175

B2B Sales Effectiveness Work Management Marketing Management 175

Martech

MAY 22, 2023

” Dig deeper: Three things ChatGPT needs which only you can provide Many marketers are using ChatGPT to write subject lines. AI-generated content at scale could modify language to match unique segments or cohorts in your marketing efforts to recognize intent or activity. I am interested in knowing what my vendors are planning.

Marketing AI 112

Marketing AI RFP Vendors Planning 112

Hinge Marketing

MARCH 26, 2020

And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services. . But what exactly do we mean by “digital content strategy”? Digital Content Strategy Defined. Why Digital Content Matters.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Marketing Insider Group

FEBRUARY 1, 2021

To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Use Third-Party Vendors.

Buyer Intent 361

Buyer Intent Intent Work Management Marketing Management 361

Cintell

JULY 3, 2018

But according to a recent report from TrustRadius , many vendors fall short in this arena. The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. Buyers Want the Full Picture in Making a Decision – and that’s where many vendors fall short.

Buy 172

Buy B2B Vendors Transparency 172

Thinkers360

MARCH 22, 2024

Highlighted Content : 33. Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Marketing Interactions

JANUARY 15, 2023

For the last month or so, it seems that every other post I read or email I receive is about ChatGPT or some other AI writing software. The marketing world has glommed onto the technology as if it will save them from drowning in mediocre, irrelevant content without the need to develop the skills to write their way out.

Marketing Management 80

Marketing Management B2B Vendors Buy 80

Sales Engine

SEPTEMBER 18, 2015

Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. This sort of thinking is where we get into trouble when it comes to our content development strategy.

Top of Funnel 120

Top of Funnel SEO Content Marketing Long Tail Marketing 120

nDash

OCTOBER 26, 2020

If you’re looking for content writers that can speak to Human Resource and People Operation professionals, look no further. We want to work with you to help build your writing team. . Her strong background in marketing and consumer campaigns also provides a solid footing for creating content that converts in any arena. .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Sprout Social

MARCH 30, 2020

Looking to master the art of headline writing? Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill. Our guide breaks down 10 actionable headline writing tips that’ll help you score those precious clicks and shares. Don’t sweat it! See how that works?

Work Management 139

Work Management Content Marketing Management Case Studies 139

ClearVoice

MAY 14, 2020

But in spite of those mental exercises, anyone who writes a piece of content often defaults to speaking to a broad and nebulous “audience” that could encompass consumers, colleagues, and random people on the Internet. 9 potential target audiences for your content. 9 potential target audiences for your content.

Work Management 112

Work Management Marketing Management Press Content 112

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Contents 1. How to Write a Requirements Document 3.1 It can also integrate video into your email, content, and digital marketing strategies. Companies reported creating more than 51 videos each year increased by 254% in 2020.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Martech

JULY 22, 2021

Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it all together. With all the innovations coming from vendors, they’re certainly hoping to increase use among marketers. How are marketers tying all this together?

Work Management 142

Work Management Enterprise Management Marketing Management Marketing Automation Services 142

Sales Engine

JUNE 2, 2016

Content marketing is the way to go, right? Write some blogs and drive traffic to your site—then just convert them into leads. But most successful content marketers know that there’s a lot more going on behind the scenes—which is why less than 30 percent of companies that execute content marketing strategies are happy with the results.

Top of Funnel 120

Top of Funnel Marketing & Strategy Paper Content 120

Martech

AUGUST 9, 2023

SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a study of nearly 500 SMBs conducted by online marketing and sales company Constant Contact and research firm Ascend2. Top use cases. Companies using AI/automation are finding it a big time saver.

Marketing AI 92

Marketing AI SMB Automation Tools 92

Webbiquity

NOVEMBER 9, 2021

Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. How to Write a UVP. Vendor directories and buyers guides are often produced by industry-specific publications, associations, and other organizations. Image credit: Noah Näf on Unsplash.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Martech

FEBRUARY 2, 2024

With so much content to review, we used ChatGPT’s formidable data analysis capabilities to help us better understand the themes, message, and usage. Terms like “”content,”‘ “email” and “digital”‘” were frequently mentioned. And how much data that is?”

Marketing AI 104

Marketing AI Marketing Management Marketing Automation Services Planning 104

Contently

APRIL 11, 2019

As an official job title, content marketer is relatively new. In the last 5 years, strong support for positions like content manager, content director, and content marketing specialist is growing. When we saw these trends, two questions came to mind: What does the modern content marketer do?

Studies 165

Studies Work Management Planning Content Marketing 165

Martech Advisor

MARCH 20, 2020

Overwhelming amounts of content confuse buyers and sellers alike. Overwhelming Content. For the past 30 years, content marketing has been the foundational marketing strategy: all you needed to succeed was to say the right words to the right person at the right time. Role of AI In Driving Sales Through Content.

Marketing AI 121

Marketing AI Top of Funnel Peer-to-peer Digital Transformation 121

Webbiquity

JULY 21, 2020

With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. But if choosing a template, uploading graphics, and writing web content is still too much effort, Jimdo’s AI capabilities can do it for you.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

Marketing AI 116

Marketing AI Lead Ranking Generation Paid Search Agency 116

Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Brandpoint

AUGUST 31, 2020

Our Senior Content Writer Michelle Miron wrote this post with the perspective that comes from being a longtime Brandpoint contributor. She shares our philosophy on how we create our MAT releases and marketing content and how this tactic fits into an overall marketing strategy. Bottom line? That’s a good thing. The system works.

Paid Content 102

Paid Content Paid Search Agency Content Transparency 102

Heinz Marketing

FEBRUARY 17, 2023

More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service. When it comes to healthcare b2b marketing content, less is more.

Work Management 95

Work Management Marketing Management B2B Marketing B2B 95