PureB2B

SEPTEMBER 16, 2020

There are nuances that prevent you from getting noticed, or stop your content from even showing up anymore. So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? What Does a Content Syndication Partner Do?

Vendors 110

Vendors Research Top of Funnel Tips 110

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs. No two content marketing partners are alike.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

The Point

FEBRUARY 28, 2023

Whatever the reason, unused funds are a lost opportunity for both the partner and the sponsoring vendor. What’s your unique selling proposition (USP) in the context of your partnership with this particular vendor? Weaving that story into content, ads, and other campaign assets will help your company stand out. Be realistic.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Martech

JANUARY 9, 2024

These platforms integrate tightly with CRMs and CDPs, continuously collecting more data about leads to fuel insights and further personalization, with artificial intelligence and machine learning driving aspects like segmentation, content creation and campaign optimization. Generate content for email, SMS and push notifications.

Marketing Automation Services 122

Marketing Automation Services Marketing AI Marketing Automation Automation 122

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Sword and the Script | B2B

MARCH 26, 2024

They see this style of content as a better “basis for assessing its capabilities and competencies.” Yet buyers also use these materials to evaluate vendors. In other words, thought leadership helped them to see themselves in the very problem the vendor was solving. This isn’t just about budget and writers either.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Content Standard

NOVEMBER 18, 2022

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Because, at the end of the day, his team is responsible for creating the entire library of personalized, modularized content that the platform needs available to do its job.

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 130

Digital Asset Management Paid Content Work Management Marketing Management 130

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The announcement follows the launch of technology enabling connections to websites, CRM systems and spreadsheets in September. A pixel to track campaign efficiency.

Campaigns 106

Campaigns Account Based Marketing B2B DemandBase 106

Martech

JULY 23, 2021

Get your business goals in order first before selecting a tech vendor. Choosing the right vendor and technology for your marketing initiatives is one of the most critical decisions you can make in the early stages. Those are different goals that could take you to different vendors. Chris Wood, Editor. Improved workflow.

Paid Content 126

Paid Content CMS Development Enterprise Management Marketing Automation Services 126

Top Rank Marketing

DECEMBER 8, 2023

MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey? percent from 2022, with 11.6 In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Newsletter 95

Newsletter B2B Marketing Linkedin Studies 95

Martech

JANUARY 9, 2023

How vendors differentiate on capabilities. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly try to differentiate on the ability to scale (especially to new marketing channels), usability, ease of implementation and customer experience features. The top 5 solutions replaced.

Marketing Automation Services 119

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 119

Content4Demand

MARCH 25, 2021

At this time of year when everything is fresh and blooming, it’s good to refresh your ABM content marketing strategy. And that’s where content comes in. Research results from SuperOffice support the notion that B2B buyers are doing their own research and are well along the buyer’s journey before they actually want to speak to vendors.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

BOP Design

DECEMBER 21, 2021

A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies.

Top of Funnel 113

Top of Funnel B2B Marketing Practices B2B Thought Leadership 113

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

PureB2B

SEPTEMBER 16, 2020

There are nuances that prevent you from getting noticed, or stop your content from even showing up anymore. So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? What Does a Content Syndication Partner Do?

Vendors 62

Vendors Research Top of Funnel Tips 62

Stevens & Tate

FEBRUARY 9, 2023

Although the consumer has decided on a solution by this stage, they have yet to decide on a product or service or the vendor that they will purchase from. They will also research vendors that provide those products and services to determine if they are trustworthy. How do you drive website conversions throughout the buyer’s journey?

Vendors 107

Vendors Lead Ranking Case Studies Custom Publishing 107

PureB2B

SEPTEMBER 16, 2020

There are nuances that prevent you from getting noticed, or stop your content from even showing up anymore. So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? What Does a Content Syndication Partner Do?

Vendors 62

Vendors Research Top of Funnel Tips 62

Content4Demand

APRIL 17, 2023

If you’re trying to serve content to multiple stakeholders, on a buying committee or otherwise, you’re going to run into the same problem. Where and how should we share content so it can be easily found and accessed? Approach your content like you’re feeding a football team. The lesson? How much will it take to fill them up?

Ad Building 82

Ad Building B2B Content Budget Programs 82

Contently

AUGUST 22, 2017

Let’s talk about the content marketing industry’s favorite chart. It pops up in about 75 percent of all content marketing talks, showing the explosive growth in searches for “content marketing” this decade. Which was the Greatest Content Marketing Program Ever™, as anyone in the industry will tell you.).

Paid Content 161

Paid Content Content Marketing Content Forrester 161

PathFactory

FEBRUARY 8, 2023

AI, and more specifically content intelligence , is transforming B2B marketing by helping businesses offer highly personalized content experiences that help generate better results in the forms of leads and closed deals. It’s about delivering the right content to the right people at the right time. The result?

Top of Funnel 64

Top of Funnel Marketing AI Cold Calling Funnel Advertising 64

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Table of Contents [Open] [Close] What is B2B intent data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SmartBug Media

AUGUST 24, 2021

Content personalization is not a new concept. If you’ve used a personalization token in an email, you’ve at least done some content personalization. If you’ve used a personalization token in an email, you’ve at least done some content personalization. Personalize Your Website Content.

Account Based Marketing 98

Account Based Marketing ABM Personalization Marketing Automation Services 98

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy? What have they done?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

BOP Design

JUNE 8, 2021

Wondering what types of content to include in your B2B content marketing strategy ? Here is what we recommend to consider including in your content strategy. For many B2B firms, it’s often a blend of various types of content. When considering crafting this type of content think about How To’s and Best Practices.

B2B Marketing 101

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 101

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. That’s no surprise.

Marketing AI 123

Marketing AI Work Management Marketing Management Examples 123

Marketing Interactions

APRIL 26, 2022

This is a huge opportunity for how we develop humanness in B2B content experiences. We can start by dropping the jargon and the “scripts” of how we think marketing and sales content should sound and just talk to our B2B buyers like the professionals they are—as people. Perception is the Linchpin for Humanness in B2B Content.

Top of Funnel 91

Top of Funnel B2B Content Terms and Conditions 91

Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Other questions to ask: How do you calculate search volumes?

Enterprise Management 102

Enterprise Management Digital Asset Management Work Management Marketing Management 102

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. The content team at Red Hat found this out first hand.

Enterprise Management 223

Enterprise Management Work Management Marketing & Strategy Marketing Management 223

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Links continue to be one of the most important external or “off-the-page” signals that can help a website rise in search engine rankings.

Enterprise Management 137

Enterprise Management Marketing Management Search Marketing Lead Ranking 137

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. If you do business outside the U.S.,

Enterprise Management 103

Enterprise Management Work Management Marketing Management Brand Identity 103

chiefmartech

MAY 3, 2022

Here are the key things you want to know: The number of solutions is now 9,932 — up 24% from 2020 Here is a slide version of the image you can use in decks and content Here is a high-res PDF you can use for printing and zooming in Here is an accompanying State of Martech 2022 report. You can filter by a vendor’s HQ country.

Search Marketing 145

Search Marketing Paid Search Agency Vendors Marketing Report 145

Brandpoint

MARCH 28, 2023

PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge. Why thought leadership is important in public relations Adding thought leadership content into your PR strategy is becoming more and more a non-negotiable than ever before.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Salesforce Marketing Cloud

NOVEMBER 29, 2023

In channel sales, companies (here we’ll call them vendors) sell through intermediaries. For instance, a brand might sell through its own retail store or its own website. Affiliates are websites that get paid a commission to send customers to a merchant’s website. See how it works What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. He expects intent data to play a vital role in the future of B2B content. In a word—yes!

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98