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The Effective Marketer
AUGUST 30, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?
The Effective Marketer
MAY 9, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.
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The Effective Marketer
AUGUST 20, 2015
I was recently reviewing some content that a product marketing manager had created and we were discussing it in light of an upcoming product launch. Look at most product data sheets, solution briefs and the like from the multitude of software vendors out there and you know what I’m talking about. – Ask yourself “so what”.
The Effective Marketer
MARCH 10, 2011
This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. So HubSpot’s recent capital infusion should be treated as good news by all marketing vendors.
The Effective Marketer
JANUARY 11, 2010
Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company. The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor. You get the point.
The Effective Marketer
NOVEMBER 6, 2012
You have created all that content, invested in a marketing automation system, and still the leads are not converting. First, take a closer look at your content and answer the following questions: 1. If you answered “yes” to at least one question, your content might be the one to blame. Cleaning Up Your Content.
The Effective Marketer
APRIL 6, 2011
Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think!
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