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Pardot User Conference Proves They’re a Top Marketing Automation Vendor

LeadSloth

The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. To organize a user conference, a vendor needs critical mass. Of the vendors on my list of Marketing Automation vendors, only a handful have enough customers to make this happen. Pardot’s Secret.

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What Lead Nurturing Content to Send When?

LeadSloth

On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

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Will Marketing Automation Be Free?

LeadSloth

This is supported by the main trends in the Marketing Automation market: The product scope of all marketing automation vendors is quite similar. There is severe competition (30+ vendors). Land grab is common, where vendors lower prices to get customers on board. Will Other Vendors Follow? expensive sales teams).

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MarketingSherpa B2B Marketing Summit Boston

LeadSloth

In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. Content creation. The Marketing Automation Vendors. My specialty is Marketing Automation Consulting, and many of the vendors were attending with a booth.

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Demand Generation Blogs Continued

LeadSloth

Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. This is an leading online magazine for Marketing Automaton, which features vendor information, news articles a job board and more. This is one of the newer vendors in the Demand Generation market, focused on the SMB market.

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Inbound Marketing & Marketing Automation

LeadSloth

SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. blogging, creation of high-quality content, and website conversion optimization. Marketing Automation vendors have done very little to automate Inbound Marketing activities. Conclusion.

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LeadSloth Marketing Automation Blog – Survey Results

LeadSloth

Content Marketing (the latest trend). Avoid vendor bias. Based on these results, I will try to keep posting once or twice a week, but with more focus more on Thought Leader interviews and on vendor-neutral articles. Content Marketing (the latest trend). Avoid vendor bias. Multi-channel Campaigns (not for everyone).