Paul Gillin

NOVEMBER 24, 2010

Twitter, social networking sites). Your participation in any video related to Oracle’s business, products, employees, customers, partners, or competitors; whether you create a video to post or link to on your blog, you contribute content for a video, or you appear in a video created either by another Oracle employee or by a third party.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

Twitter, social networking sites). Your participation in any video related to Oracle’s business, products, employees, customers, partners, or competitors; whether you create a video to post or link to on your blog, you contribute content for a video, or you appear in a video created either by another Oracle employee or by a third party.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

APRIL 13, 2011

Create a Twitter hashtag and promote it to your colleagues and registrants. Schedule Twitter promotions to go out at different times of the day, including on weekends. Ask registrants for a Twitter address and then follow them on Twitter. Limit Twitter messages to 120 characters to allow for retweeting.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JANUARY 24, 2013

Stand Out builds on the premise that a great online presence is a function of distinctive content delivered through multiple channels with the assumption that interactions with constituents are part of the process. This is what I call really actionable information. It will immediately change some of your tactics – and for the better.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

AUGUST 6, 2012

Here’s how it might work: A user could search Twitter for people who have engaged directly with a brand more than twice over the last month, have mentioned the brand more than five times and have more than a specified number of followers. But YouTube, Tumblr, WordPress and many other sources are pumped through its firehose.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

MARCH 24, 2011

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. Two of the four finalists had hired professional journalists to oversee content. 27 of the PDF). Publishers?

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

DECEMBER 16, 2010

Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. We used cell phones primarily for voice calls and content management systems less functional than WordPress cost a half million dollars. We have achieved a goal Bill Gates coined 20 years ago called “information at your fingertips.”

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

FEBRUARY 20, 2013

500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. 500 CEOs contribute to blog content. Also notable is the surge of interest in LinkedIn, which is being used by 81% of companies compared to 67% for Facebook and Twitter. Ninety-two percent of the Inc.

Social Media 50

Social Media Studies Media Linkedin 50