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B2B Tech Buyers Like Social Media

WriteSpark

Content Marketing. The key findings:  Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process. Twitter Updates. follow me on Twitter. Case Studies. Sales Materials. Social Media. White Papers. Become a Fan.

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How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

Content Marketing. Twitter Updates. follow me on Twitter. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Case Studies. Sales Materials. Social Media. White Papers. Working with Writers. « Conference Focuses on Making the Most of Customer References | Main. |

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E-books: More Than a New Marcom Fashion

WriteSpark

E-books are perceived positively by prospects as easier to read, with more visuals and multimedia elements that help a reader's understanding of the content. . E-books are mostly read online, allowing you to enhance the text with embedded video and audio clips, Flash-animated demos or diagrams, screen shots, and links to related content.

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Conference Focuses on Making the Most of Customer References

WriteSpark

Content Marketing. Twitter Updates. follow me on Twitter. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Case Studies. Sales Materials. Social Media. White Papers. Working with Writers. « When the Draft has "Problems" | Main. | Become a Fan.

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Content Marketing. Twitter Updates. follow me on Twitter. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Case Studies. Sales Materials. Social Media. White Papers. Working with Writers. « Welcome! Technical Writer or Technical Copywriter? Whats the Difference?

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. Content Marketing Social Media online marketing professional services firms social media for technology companies technology services marketing' Effectiveness of Online Tools.

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Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

Content Marketing. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter. Twitter Updates. follow me on Twitter. Case Studies.