ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Follwer her on Twitter @marketingprofs. Content isn’t enough.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

MARCH 20, 2014

The content does not speak to any pain point or need the customer is facing. It quickly became the most popular content on my site. Because it''s hyper specific content. Because it''s hyper specific content. If you want to attract better inbound leads you need to make your content more targeted and specific.

Marketing Management 120

Marketing Management Marketing Qualified Leads Leads Lead 120

ViewPoint

AUGUST 18, 2015

Invested in content generation. Content creation and usage. You can follow her on Twitter @pamhege or find her on LinkedIn. Think about all you’ve done in 2015 to improve sales and grow revenue: Launched a new website. Increased spending on lead generation. Hired a social media marketer. Added an SDR team. Data quality.

Lead Scoring 120

Lead Scoring Lead Ranking Top of Funnel Marketing Qualified Leads 120

ViewPoint

MARCH 6, 2014

And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right? LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

OCTOBER 14, 2011

Here are just a few notes I jotted down during the event: By the end of 2012, at least 25% of the content on websites will be video. In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product). The Westin in Waltham did a great job and the setting was conducive to a lively event.

BtoB 120

BtoB PointClear Class Linkedin 120

ViewPoint

MARCH 2, 2011

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Blogging, engaging, listening to customers on Facebook or Twitter. He blogs at [link]. Good luck!

Sales Management 120

Sales Management Social Media Work Management Process 120

ViewPoint

AUGUST 20, 2015

Content creation and usage: Does our content match every stage of the buyer’s journey and answer questions along the way? You can follow her on Twitter @pamhege or find her on LinkedIn. Data quality: How clean and current is our database of prospective buyers and customers?

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 120

ViewPoint

MAY 14, 2013

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Twitter: @BrennerMichael. Stay Tuned.'

Cost per Acquisition 120

Cost per Acquisition Peer-to-peer Top of Funnel Barriers 120

ViewPoint

APRIL 18, 2012

He adds that this is part of a larger, content-driven marketing trend that includes rich media. He notes this evolution is surprising given the number of challenges that are out there, and yet it makes sense given content asset trending. So a better focus is, “What’s the content that’s being shared?

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

JANUARY 11, 2011

Great content will continue to evolve as the tool of choice for ISRs. They want content that is interesting, available in a variety of mediums and moves the qualification and sales process forward. That understanding will allow them to develop messaging that resonates. Social media has leveled the playing field.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

ViewPoint

FEBRUARY 26, 2013

They even connect on LinkedIn and follow each other’s Twitter feeds. He developed thought leadership content based on surveys and qualitative research for Deloitte Growth Enterprises Services, Forbes Insights, and Ernst & Young, and did research projects on behalf of the Gates Foundation and the Nuclear Threat Initiative.

Enterprise Management 120

Enterprise Management Thought Leadership Cross-Selling Work Management 120

ViewPoint

OCTOBER 11, 2012

The core challenge is really driving that demand process through the organization which is a holistic approach of people, process, content and technology—and having marketing and sales work in a collaborative fashion in each of those areas. Carlos on Twitter: @cahidalgo. That also includes common metrics and objectives.”. Stay Tuned.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

JUNE 8, 2012

Regarding leads, Ginger notes this is always a common point of contention, and there needs to be collaboration on what a qualified lead is, when it’s a warm lead, and when it’s time to give it to sales. Ginger on Twitter: @customeralchemy. 1to1 Media Website: www.1to1media.com. 1to1media.com. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

AUGUST 30, 2012

He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig is researching this and will be posting content on his blog as he wants to understand how these companies in the Valley are building their install base without sales teams. And I still prescribe that 100%.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

SEPTEMBER 20, 2012

Bob adds, “I’m afraid that companies become so dependent on the technology and content management and lead generation that they’ll forget those basics. Why aren’t they interviewed by marketing more so they can create the content that will cause the company to pull in people who will care about those problems?”. Stay Tuned.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

ViewPoint

MAY 30, 2012

DemandGen Report has a study underway to determine the content and kinds of messages that buyers prefer and respond to. DemandGen Report on Twitter: @DG_Report. He notes that they’re also finding out with their sold out Conversion2Content conference that people still like to get together physically and hear from people.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

ViewPoint

NOVEMBER 8, 2012

Click to start video at this point — I comment on the welcome sense of transparency her blog and website display, and Linda discusses her approach to sharing ideas and content: “When I do a blog, I don’t look at it in any way, shape or form as an avenue to pitch. Richardson on Twitter: @RichardsonSales. Stay Tuned.

Demand 120

Demand RFP Work Management Buying Cycle 120

ViewPoint

JUNE 28, 2012

He defines this as getting the right marketing content assets to the right seller at the right time in the right place in the right format to move an opportunity forward. Rich on Twitter: @richvancil. Rich’s IDC Profile: Rich Vancil Analyst Profile. Rich’s IDC Services: IDC CMO & Sales Advisory Services

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

ViewPoint

JULY 10, 2013

I was more surprised that only six of the alum mentioned Twitter. You own the content. Some additional comments of note: “The social media tools are less important than the quality and relevance of your content (and your content experts).” ( Dave Munn, ITSMA ). “My It is your personal blog. You own the platform.

Social Media 120

Social Media Opinions Tools InsideView 120

ViewPoint

JUNE 15, 2016

Content Agency. Content Management (grading of the inquiry). Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. There may be a half-dozen outside vendors managing some aspects of lead management: Sales Lead Management and Fulfillment Firm. Direct Marketing Agency.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

ViewPoint

MAY 2, 2012

Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations. ” Good Content Is Hard and Expensive Because the Stakes are Being Raised.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

MAY 8, 2012

Produce engaging content. For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. Why do so many of us pursue getting “Liked” on Facebook or followed on Twitter?

Lead Scoring 120

Lead Scoring Lead Ranking Generation Marketing Qualified Leads 120

ViewPoint

JULY 11, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. Study: Email Lands More Customers Than Facebook or Twitter, but Still Fewer than Organic Search. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via HubSpot.

PointClear 120

PointClear B2B Marketing Advertising Agencies B2B 120

ViewPoint

APRIL 13, 2012

The importance of inbound and content marketing early in the buying cycle. Companies should recognize the various influencers in a complex sale and make sure their needs are addressed with the right content. This is where marketers have the biggest opportunity right now and adds that this phase could go on for many months.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120