Tony Zambito

MAY 13, 2011

.  Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence.  In terms of sharing content – okay I get it! Influence : This is where the report gets a little interesting. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

MAY 18, 2011

  We are seeing the births of new technologies and processes, such as content marketing, inbound marketing, marketing automation, and social media technologies attempting to address the voids created as B2B businesses shift their own buying processes and cycles.    Obviously, content marketing comes to mind here. 

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

JULY 24, 2011

" Content Marketing: “The term, content marketing, I am seeing here and there.      Most recently, Michael Brito offered a great perspective via the use of circles on why content still matters and how the social customer is filtering relevant content.   Not sure I get it. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

MARCH 23, 2011

  I think using the word social networking is actually too limiting and refers to just a few digital platforms such as LinkedIn and Twitter.  .  However the digital age has opened up networking to a new level of accessibility for peers, colleagues, and influencers to communicate. 

Peer-to-peer 100

Peer-to-peer Network Marketing Buy Education 100

Tony Zambito

NOVEMBER 28, 2010

  Online Education : we are hearing much these days about content marketing, content curation, content creation, and the likes.  .  Social media has created a widespread availability for buyers to listen in on what is new, what others are saying, and for good sound advice without having to reveal who they are. 

Social Media 100

Social Media Peer-to-peer Buy Media 100

Tony Zambito

JUNE 1, 2011

  Areas such as peer-to-peer social networking, community memberships, subscribing to blogs, and following on Twitter or Facebook are loaded with differentiating perceptions, attitudes, beliefs, aspirations, goals, and one’s own self-determination.    Social Buyer Persona Listening.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100