Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. Twitter killed them all.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. Twitter killed them all.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

MAY 21, 2010

I’m still looking to pin down incontrovertible evidence of this, but anecdotally I hear from people that when they get rid of qual forms for their content the amount of engagement increases exponentially. The expectation on Twitter is that 99.9% of the time any link that you put in a tweet is going to lead to accessible content.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

MAY 27, 2010

For example, the Twitter stream from this thing (#MPB2B) is still going strong weeks later. CK has tons more content on B2B mobile that you should check out. Tags: Mobile Marketing B2B marketing Business Kipp Bodnar marketing Marketing and Advertising MarketingProfs Social Media Social network Twitter. Cohen on Vimeo.

Mobile Marketing 100

Mobile Marketing B2B Marketing Mobile Advertising B2B 100

Chris Koch

FEBRUARY 4, 2012

I know because I have a column in my Twitter dashboard that searches the term. I also dislike another term that seems to be gaining ground these days: content marketing. Content” sounds so achingly dull and bland. What customers are looking for are good ideas, not content. They are joined at the hip. What do you think?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Social Media Twitter 100

Chris Koch

DECEMBER 29, 2009

Honestly, why do we think that sophisticated B2B buyers are going to follow our brands on Twitter or become our fans on Facebook? of consumers follow a brand on Twitter for “service, support, or product news.”. What drives consumers to follow brands on Twitter? The answer is we don’t. We don’t follow brands, we follow deals.

Enterprise Management 100

Enterprise Management B2B Marketing B2B Thought Leadership Marketing Management 100

Chris Koch

OCTOBER 7, 2011

They are more likely to encounter our content through search than through the social media channels themselves. Businesspeople don’t care how many Twitter followers you have. Is Twitter “social?” 9 attributes of the best thought leadership content (christopherakoch.com). What do you think? Related articles.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

OCTOBER 7, 2011

They are more likely to encounter our content through search than through the social media channels themselves. Businesspeople don’t care how many Twitter followers you have. Is Twitter “social?” 9 attributes of the best thought leadership content (christopherakoch.com). What do you think? Related articles.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

OCTOBER 12, 2009

Lots of statistical analysis about the relative growth rates of Facebook and Twitter and the slowing of uptake for both. We’re all looking for the revolution to happen within the tools, but where the revolution is occurring is in the content that feeds those tools. Our traditional business model for media is imploding.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

JANUARY 22, 2010

Aside from the corporate, a blog is the mother ship of social media interaction and content. Use Twitter for blog PR. If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly. Twitter is the logical front end to a blog post. And blogs are really measurable. But just don’t try to sell them.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

JUNE 26, 2009

Use Twitter for monitoring. Another way to monitor the online B2B marketing guild is through Twitter. Twitter is a fantastic tool for learning and sharing, as I explain in this post. But Twitter lets you start to build a professional relationship without getting in each other’s face. Pick a tool for managing Twitter.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

FEBRUARY 24, 2010

What’s been proven to work in B2B is for marketers to reach out to prospects with smart, engaging, educational content that leads to trust. Looking at social media in isolation distracts us from the real revolutionary trend, which is that marketing strategies need to shift to an emphasis on content and relationships.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Chris Koch

APRIL 30, 2010

We can’t simply create an application that links to static website content, for example. Mobile doesn’t magically make static content exciting. Right now Foursquare is the Twitter of location. But Twitter and Foursquare already do that, so again, you need something more behind the app than just the location feature.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

MAY 14, 2010

Ideas and content. We need to create an idea engine within the organization to help SMEs come up with things to Twitter and blog about. We’re seeing a role that is sort of a director of ideas and content emerge. We have to figure who we want our SMEs to talk to so they don’t waste their efforts.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Chris Koch

AUGUST 5, 2011

So I think B2B businesses should have a Facebook page that shares whatever content the company is already producing. It’s yet another channel for reaching customers and the effort required to set up a Facebook page and create RSS feeds of your content to update it is pretty small. But let’s put this all in context.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Chris Koch

NOVEMBER 12, 2010

PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). Get them twittering. Here’s a new that model cuts out the two middle steps and rethinks the first and last steps. Facilitation. Tweet This Post.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. In HP’s case, it was CARE, the aid relief organization. Let them win stuff. HDS also did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. In HP’s case, it was CARE, the aid relief organization. Let them win stuff. HDS also did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

SEPTEMBER 18, 2009

Or will it be Twitter by a nose? This model was popularized by the folks at Twitter (others are also using the model, such as Yammer, which is a social network for use inside large organizations), who realized that technology could be an effective substitute for trust—up to a point. Will it be Facebook or MySpace? And we don’t mind.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

Or will it be Twitter by a nose? This model was popularized by the folks at Twitter (others are also using the model, such as Yammer, which is a social network for use inside large organizations), who realized that technology could be an effective substitute for trust—up to a point. Will it be Facebook or MySpace? And we don’t mind.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

MARCH 19, 2010

Social media are repositories for discussions and content on every possible topic. Taking a poll in a LinkedIn or Facebook group, asking for input from Twitter followers, or asking for information through comments on blogs are some of the ways to gather information. Gather research. Search tools can help you mine that data.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

DECEMBER 11, 2009

One of the great lures of Twitter is that we know that it is always changing. Would you dream of Twittering without a profile photo or image? Would you dream of Twittering without a profile photo or image? And who can resist the river of content that moves before your eyes? Twitter is every bit as visual as it is textual.

Mobile Marketing 100

Mobile Marketing B2B Marketing B2B Storytelling 100

Chris Koch

OCTOBER 30, 2009

There are two rivers of content at conferences. One is the river of planned content—the conference theme, the presentations, etc.; These are not the people we imagine Twittering about their need for complex enterprise IT services. This is where you get the dope on the shared challenges of the attendees.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

APRIL 3, 2014

Liverpool FC maintains 17 local language Twitter accounts. Fantasy league members generally view about seven times more content – text, video, and data – on NFL.com than non-fantasy users. . Web/mobile content. Some teams have set up “war rooms” to monitor fan sentiment and weigh in when appropriate.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Chris Koch

JANUARY 21, 2011

All through 2010, marketers have been telling us that they are having a harder time getting their content noticed. The characteristic that stands out is that these channels are all more personal than more traditional content. The social media noise is personal. But let’s look at the social media noise more carefully.

Social Media 100

Social Media Budget Programs Paper Stats 100

Chris Koch

JANUARY 8, 2010

That means social media are extensions of our content development and dissemination processes. By creating content that offers relevant, timely, and useful ideas and education for buyers at all stages of the buying process, we create the incentives for buyers to engage with us in conversation and community. The rest is promotion.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

JULY 10, 2009

in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) It is a natural way to drive traffic back to your site for registration—as long as you have great content to offer. for at least that long.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

NOVEMBER 13, 2009

ITSMA research shows that there are other ways to reach these people that are much more effective than social media, such as small, thought leadership-based events, content-rich websites that are optimized for search, and robust reference programs, to name a few. For these companies, there is little reason to twitter into the wind.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

ITSMA research shows that there are other ways to reach these people that are much more effective than social media, such as small, thought leadership-based events, content-rich websites that are optimized for search, and robust reference programs, to name a few. For these companies, there is little reason to twitter into the wind.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

DECEMBER 28, 2010

We all know twitter can’t start revolutions or substitute for gazing meaningfully into someone’s eyes over dinner, but what I don’t understand is why the critics can’t see a link between the bonds that we form on social media and the deeper links that we forge offline. Mobile is just a content channel. Optimize your content for phones.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

OCTOBER 1, 2010

Earlier this week I participated in one of MarketingProfs’ TechChats (just do a Twitter search on the #TechChat hashtag to find the dialogue). Content is replacing salespeople in the earliest stages of the buying process. If buyers find your content you’re a step ahead. Video, blogs, Twitter? Research them!

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. Rarely do those links lead to paid content.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. Rarely do those links lead to paid content.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

NOVEMBER 20, 2009

For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently. The pool of information they are sifting through contains an increasing amount of social media content. The trade press is dying.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100

Chris Koch

DECEMBER 16, 2011

Do you use this S(blank)0 crap to write your content? I’ve stopped following anyone on Twitter who puts S(blank)0 in their bio. In other words, a headline that has the power to alter an election and change the fortunes of a major world city forever might not make it today. Your headlines? If so, do you know how boring it makes it?

Wikipedia 100

Wikipedia Opinions CAN-SPAM Search Marketing 100

Chris Koch

DECEMBER 16, 2011

Do you use this S(blank)0 crap to write your content? I’ve stopped following anyone on Twitter who puts S(blank)0 in their bio. In other words, a headline that has the power to alter an election and change the fortunes of a major world city forever might not make it today. Your headlines? If so, do you know how boring it makes it?

Wikipedia 100

Wikipedia Opinions CAN-SPAM Search Marketing 100