B2B Memes

SEPTEMBER 1, 2010

By creating a newspaper out of the Twitter users you follow, Flipboard offers an incredibly convenient way of reading what they recommend. By drawing its content from a Twitter feed, Paper.li You don’t even need a Twitter account to use Paper.li. applies a personally meaningful filter to my reading.

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B2B Memes

MAY 9, 2012

That’s one lesson that could be drawn from reporter Anne Sutherland’s recent suspension from the Montreal Gazette for remarks she made on Twitter. Neither her Twitter followers nor her employers found it amusing. The test is not whether the content is dryly factual or snarkily silly, superbly impartial or grossly biased.

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B2B Memes

MARCH 11, 2011

Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? I do manage RD+B ’s Twitter account plus my @MaureenEditor account. And I stand behind all my tweets.

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B2B Memes

MARCH 19, 2010

Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# A 2008 study looked at the best times and days to publish content. Though Luciani didn’t apparently include Twitter (2008 was premature, no doubt), I imagine his findings apply there as well.

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B2B Memes

SEPTEMBER 19, 2011

Twitter is no longer a matter for debate among thinking journalists. In response to a reader of his superb recent series of posts on why and how to use Twitter, Steve Buttry addressed the question of how to handle curmudgeonly journalists who continue to resist it. Related posts: Journalists, Content Marketing, and Tough Questions.

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B2B Memes

SEPTEMBER 22, 2010

My working life is now completely consumed by content marketing. Tags: New-Media Models Personal Branding Social Media The Future of Print content farms Content Marketing Gary Vaynerchuk Jeff Jarvis new media niche media old-media personal branding publishing models Twitter Webinar.

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B2B Memes

FEBRUARY 3, 2011

And yesterday, B2B editorial consultant (and—full disclosure—my long-time mentor) Howard Rauch tweeted that “continuously overloading B2B editors with digital responsibilities undoubtedly is key reason why original content is dying a slow death.”. As a bred-in-the-bone print editor, I sympathize. And yet I wonder. But does it?

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B2B Memes

JULY 15, 2011

I would suggest, in fact, that every B2B publisher and content marketer needs one or more early adopters in their midst. But they’ll also bring to light valuable new platforms as well, like Facebook and Twitter, and perhaps even Google Plus. And those early adopters should not just be tolerated, but actively encouraged and supported.

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B2B Memes

NOVEMBER 20, 2011

And they don’t just want your own, original information—they want all the relevant content they can find, regardless of where it comes from. So you must point them to it by identifying and aggregating good content from other sites—even from competitive sites. Treat your editors and other content creators as publishers.

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B2B Memes

NOVEMBER 24, 2011

Many print veterans, for instance, have difficulty accepting the idea that good editorial content can be provided by readers volunteering their work. To survive in the new-media era, journalists must not simply accept user-generated content, but enable it; they must aim to collaborate in the conversation, not to control it.

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B2B Memes

OCTOBER 12, 2010

In reflecting on this latest blogger brushoff, Adam Smith approvingly quoted Tinworth’s comment on Twitter that “you can do journalism on a blog” and that Marr is “making a massive category error.” However, to dwell for a moment on the metaphor of container vs. content, can we really say that the blog format doesn’t influence its content?

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B2B Memes

JUNE 13, 2011

Early this week, Steve Yelvington made a comment on Twitter that reminded me of something I’ve been mulling over for some time. Is it any accident that as traditional trade publishing declines, content marketing is on the rise? He’s right, but I prefer stronger phrasing.

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B2B Memes

SEPTEMBER 15, 2011

That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. With Facebook’s introduction yesterday of Twitter-like subscriptions , though, that could change. Journalists, Content Marketing, and Tough Questions. Related posts: Be Yourself.

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B2B Memes

NOVEMBER 25, 2011

and] a consumption environment that encourages conversation as much as content, and the personal as much as the professional. Related posts: The Perils of Corporate-Personal Twitter Names. It’s a shift from the logo to the face.”. At the same time, the connections to social networks grow stronger.

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B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? I found seven who met this standard. Curatorial. Conversational.

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B2B Memes

OCTOBER 19, 2011

His question wasn’t one I could answer easily on Twitter, because for me, at least, there’s no clear and simple answer. Those journalists, he says, must be able to “construct, manipulate, and advance digital distribution of content and information.”

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B2B Memes

MARCH 9, 2011

It requires readers to visit your site (and see the ads) and makes it harder for disreputable site owners to scrape your site’s content onto theirs. But when I asked him about it over Twitter, he expressed surprise at the change and emphasized that it was not intentional. But for dedicated readers like me, it feels, well, ungenerous.

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B2B Memes

JANUARY 24, 2011

Later today, Keith Olbermann will make a statement on Twitter about, presumably, the circumstances of his departure from MSNBC. Though that’s a small thing in itself, says ReadWriteWeb’s Marshall Kirkpatrick , it’s a reflection of a huge shift in media.

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B2B Memes

DECEMBER 15, 2011

For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing. His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically.

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B2B Memes

SEPTEMBER 24, 2010

Last month there was a flurry of declarations from the likes of Paul Carr and Leo Laporte that microblogging on the ephemeral canvases of Twitter and Buzz was robbing them of their pasts. But the Web is still a teenager, and this is a slender reed on which to rest the coming century of Web content.

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B2B Memes

NOVEMBER 30, 2011

More content means more blog traffic. However, content without marketing is like a cart without a horse. However, content without marketing is like a cart without a horse. No matter how good it is, content can’t go anywhere by itself. When I tweeted about my content, it clearly got more page views than when I didn’t.

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B2B Memes

NOVEMBER 4, 2011

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. Although he’s a died-in-the-wool newspaper guy, he deals frequently and insightfully with issues that also plague trade editors and reporters.

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B2B Memes

NOVEMBER 10, 2011

The conflict might be even more problematic for content marketers than for independent publishers. The Perils of Corporate-Personal Twitter Names. In chats, live blogging, and other types of instant publishing, there is no active editorial control, no formal restraint on the personal voice. The tribe, perhaps, will supplant the brand.

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B2B Memes

JUNE 6, 2012

One of the truisms of new media is that if you want your content to have an impact, you should keep it short. One of the defining characteristics of Twitter is its severe restriction on length, with a maximum of 140 characters per tweet. Don’t ask whether your content is too long or too short. Tl;dr doesn’t always apply.

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