Avitage

JUNE 19, 2012

I opened and read email, a few blogs and checked out Twitter streams. An article about recent research results on content marketing spend caught my eye. Then my brain fired off a content marketing principle: acquire. Always be acquiring ideas and inputs for new content. My day started like most days. So, what did I do?

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Curation Practices Content Network Marketing 120

Avitage

JUNE 8, 2014

The points here take nothing away from the fact LinkedIn is an important social platform, especially for personal use and content publishing. This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content.

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Avitage

MARCH 26, 2012

For marketers who have embraced the publishing mindset in support of inbound and content marketing strategies, execution has emerged as the new barrier to success. You have shifted content focus from vendor and product collateral, to customer educational content. Keeping up with demands for content is daunting.

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Avitage

AUGUST 1, 2012

Is Twitter or Facebook the image you carry? This gives you great insights that can fuel your business strategy, drive marketing and sales tactics, create messaging that resonates, and produce content. Both limit easily achievable possibilities. What does that mean, “use social media”?

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