Writing on the Web

DECEMBER 12, 2012

Or quality content for customers ? The content must be relevant, new and, of course, SEO “friendly.” This last requirement can seem the most daunting, especially for non-technical professionals who are less familiar with websites and online content marketing. Do not use a template or basic page format and tweak the content.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

MAY 16, 2011

Trust me on this, you don’t need to buy expensive tools and hire a producer. Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. Content Marketing Videos: Speak to Problems First.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

OCTOBER 4, 2010

How do you write engaging content ? How do you create quality content that pulls in interested readers? I wrote about this important $64,000 question last week, and I’m immersed in research about what makes content engaging right now. Related posts: Content Marketing with Blogs: What Do You Believe? Tweet This!

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

MARCH 31, 2011

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. I first heard the term content curation is this post by Rohit Bhargava back in 2009. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Writing on the Web

OCTOBER 9, 2011

Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Content marketing isn’t successful without results. Here’s a final note in my blog post series about writing good content on the Web that gets results. 5 Content Marketing Questions: #3 What’s Possible?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

SEPTEMBER 17, 2010

I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. On a human level, it gives people a chance to see you and hear you, which of course goes towards building trust.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 12, 2010

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Otherwise, you may be creating a great brand, great thought leadership, great content… and so what?

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Here’s an excerpt from the B2B Manifesto, the second imperative for content marketing: 2.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

SEPTEMBER 1, 2010

Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. My background in psychology has been essential in learning how to write effective content for a business blog. Content Marketing Favorites: Brain Based Blogging.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JUNE 2, 2010

Content Marketing Purposes" alt=" How to Choose a Fascinating Photo for Content Marketing Purposes" />. Content Marketing Purposes" width="49" height="110" /> What should you look for in choosing a photo to illustrate your blog post? Or to illustrate any other type of web content, such as web pages or sales letter pages?

Content Marketing 100

Content Marketing Trigger Marketing Content RSS 100

Writing on the Web

JULY 8, 2010

My conclusion: half of you are getting results with your Web content marketing , the other half still struggles to see the kinds of results you want. I don’t reach significantly large numbers to be able to say half of all people using the Web to publish content are dissatisfied. One-third said yes, but still needs improvement.

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Content marketing isn’t a buzz word because marketing people just like new buzzes. Writing content for the Web is different. Know your target audience.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

NOVEMBER 4, 2015

As I explained in my previous post , a great product funnel provides your readers with an opportunity to get to know you, like you and trust you. Some information for an email address, which will prove you can be trusted to deliver good stuff and not abuse their email. Yes, okay, I definitely want them to know, like, and trust me.

Top of Funnel 100

Top of Funnel Product Digital Marketing Funnels Marketing Funnels 100

Writing on the Web

DECEMBER 13, 2010

Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Stumble upon something good? Tweet This!

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

AUGUST 19, 2016

When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. He said, ‘They want me to read it because they feel the content is often pertinent to what’s going on at the company.’ My response? So how are they getting these results?

Newsletter 100

Newsletter Relevance Business Trust Marketing 100

Writing on the Web

OCTOBER 21, 2010

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. Tweet This!

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

APRIL 6, 2016

I’m referring to digital assets , or content that is offered as a service to your readers. Some information for an email address, which will prove you can be trusted to deliver good stuff and not abuse their email. To use myself as an example, I’ve created a range of assets for readers to get to know, like and trust me.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

JULY 9, 2014

You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) She needs to “sell herself” by providing quality content that demonstrates her expertise in coaching matters and leadership and personal development issues. How’s your e-newsletter ? What about you?

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

JANUARY 16, 2015

Content is king, but if your design stinks, visitors won’t get past the banner. Content (Problems you solve for your readers). Design for branding, trust, and personality – everything on your blog should reflect your branding theme, personality, and the problems you solve for your readers. Branding/Personality.

Banners 100

Banners Thought Leadership Tagging Trust Marketing 100

Writing on the Web

FEBRUARY 26, 2014

Build the ebook content and transitions. Start with a table of contents based on three main points. Show it to a few people you trust to be honest and helpful. Ask for help from trusted peers, a mentor or a writing coach. About Expert Ebooks Books Content Marketing E-Books expert ebooks'

Tips 100

Tips Peer-to-peer Urgency Marketing Statistics 100

Writing on the Web

FEBRUARY 14, 2014

I only attend conferences where I know and trust the organizer and expert speakers. Blog content to drive interest and sales. You can trust me on this recommendation. About Expert Ebooks Books Content Marketing E-Books expert ebooks Online Marketing' Unsuspecting audience members were influenced by crowd behaviors.

Conference 100

Conference Trust Marketing High Quality Lead Distribution 100

Writing on the Web

MAY 30, 2016

Your next step is to look at your design – content is king, but if your design stinks, visitors won’t get past the banner. Design for Branding, Trust, Personality. Cornerstone content: free, free for email, and some for fee. My Content for Coaches business: ContentforCoachesandConsultants.com .

Business Blogging 100

Business Blogging Banners Business Design 100

Writing on the Web

APRIL 14, 2014

Feedback is necessary and good; get it often and work with good editors, proofers, and trusted reviewers. About Expert Ebooks Content Marketing E-Books On Writing Better Writing for Others, Freelancing Writing for the Web blog content blog writing content marketing with blogs expert ebooks'

Planning 100

Planning Training Trust Marketing Business Blogging 100

Writing on the Web

AUGUST 26, 2014

Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules. According to the authors of Content Rules : “Produce great stuff, and your customers will come to you.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

SEPTEMBER 6, 2016

Use the body of the email to introduce the newsletter, and include the entire content in a clickable link document or webpage so the email is only 2-3 paragraphs long. Build trust with your readers. Make it easy to find content on your blog. Use bulleted lists and number lists. Create a template.

Newsletter 100

Newsletter Design RSS Template 100

Writing on the Web

SEPTEMBER 4, 2015

Trust the process and get busy. The same is true for writing quality content – blog posts are written by following a creative process. Illumination (Revise for relevancy) – Re-read your draft, silently and out loud, and revise the content for relevancy to your audience. Let’s start with the first stage: preparation.

Creativity 100

Creativity Process Aggregators Paper 100

Writing on the Web

APRIL 13, 2016

We’ve been writing about the CAST system for effective blog content: C ontent (compelling). Avoid posting irrelevant content that can lead to spam feeds. Your goal is to build loyal followers and this is only possible if you add quality content. This will improve customer engagement and trust. A ssets (free).

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Writing on the Web

OCTOBER 31, 2012

Why should you be writing and publishing blog posts and Web content for your business? That’s important but it’s a side-effect of doing Content Marketing right. My company needs to build credibility and trust. Key Content Marketing Principle: Instead of being company-centric, be customer-focused.

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

JANUARY 30, 2014

If you’re any kind of expert, your credibility depends on a strong internet presence with content that showcases what you know, what you do, and who you do it with. How do you find time for all these forms of content marketing? About Expert Ebooks Books Content Marketing E-Books blog to book blog writing expert ebooks'

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

JANUARY 8, 2014

As Jonathan Kranz writes in his EbookEbook , There’s no shortage of excellent ideas for ebook content. Any copy that remotely smells like self-promotion undermines the purpose of your project: to establish credibility and develop trust that encourages prospects to seek out your company. Though they can be mentioned in passing.)

Blast Campaigns 100

Blast Campaigns Paid Search Agency Advertising Agencies Course 100

Writing on the Web

SEPTEMBER 17, 2014

Consider Including Branding Messages in Your Content. Find creative ways to integrate product or service marketing into your content. If you do this for companies and brands that you trust, it can genuinely be a help to readers who may be looking for recommendations. Let’s face it, most of us are blogging to make money.

Tips 100

Tips Blogger Small Business Marketing Rules 100

Writing on the Web

AUGUST 12, 2010

How do you connect deeply with blog readers and gain their trust? There are six types of stories you need to know about yourself, and two of them you need to be telling your blog readers, clients and prospects if you want to gain their trust. It’s about smart content marketing. Through stories. Blog this on Blogger.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

MAY 26, 2010

Build trust with readers so they ask for products and services. There are a lot of ways to build trust and community. For more information about this, I have 3 suggestions: Read some of my related posts about triggers: Content or Marketing, or Both? and Friendly Persuasion, How Blogs Work as a Content Marketing Tool.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

JANUARY 5, 2011

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) She needs to “sell herself&# by providing quality content that demonstrates her expertise in coaching matters and leadership and personal development issues. She is using quality content, but there needs to be some personal stories added.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

NOVEMBER 4, 2011

The study of the buying decision process, or neuromarketing, has had a tremendous impact on content marketing. And if your message resonates with them on an emotional level, they’ll have trust. Related posts: Brain Scans Reveal 3 Elements of “Buying Brain” Emotional Attention + Memory = Content Marketing.

Buy 100

Buy Research Trigger Marketing Studies 100