Writing on the Web

APRIL 11, 2012

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. What results is a neural network of associations that get triggered by a hot-button stimulus. What results is a neural network of associations that get triggered by a hot-button stimulus.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

OCTOBER 27, 2010

How can content marketers create content that engages – truly engages – the emotions of readers ? This is important stuff for content marketers to grasp and use when creating content that engages the hearts and minds of readers. Related posts: 10 Ways to Make Content More Engaging.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

JUNE 2, 2010

Content Marketing Purposes" alt=" How to Choose a Fascinating Photo for Content Marketing Purposes" />. Content Marketing Purposes" width="49" height="110" /> What should you look for in choosing a photo to illustrate your blog post? Or to illustrate any other type of web content, such as web pages or sales letter pages?

Content Marketing 100

Content Marketing Trigger Marketing Content RSS 100

Writing on the Web

OCTOBER 21, 2010

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. How do we know?

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Here’s an excerpt from the B2B Manifesto, the second imperative for content marketing: 2.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

AUGUST 29, 2012

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. Content marketing requires that you publish frequently on your site, your blog, and in social media.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

APRIL 19, 2011

How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. You need a brand story.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Our mirror neurons get triggered and we put ourselves into the story.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JANUARY 11, 2011

So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? Here are some ideas for triggering stories: A negative story, a failure, a lesson learned. Your online content should be no different. A story is all about context. A case study.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. Make a memorable impact.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

NOVEMBER 16, 2010

If you’re going to create content that grabs readers’ attention, sparks emotional engagement, and gets them to take action, you need to know what makes people tick. You can’t get away with marketing to the thinking brain…Content marketing that gets good results is emotional marketing. To content creators?

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JUNE 26, 2015

It’s one of the key persuasion triggers that get people to take action. He wrote about six weapons of influence, and it turns out, social proof is one of the most powerful mechanisms for triggering buying decisions. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s called social proof.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

OCTOBER 1, 2014

How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content , and how does one produce that content so that it brings in the readers that a business blogger wants.

Blogger 100

Blogger Trigger Marketing Business Blogging Opinions 100

Writing on the Web

OCTOBER 18, 2010

Engaging the hearts and minds of readers through written content isn’t easy. The Content Marketing Institute recently surveyed content marketers who report that’s their #1 challenge: How to write content that is “ engaging, “ that gets readers to pay attention, the compels them to take action.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

MARCH 21, 2012

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. When successful web writers create online content , they appeal to the senses and the emotions. Use persuasion triggers. And that shift means a different mindset.

Trigger Marketing 100

Trigger Marketing Eye-Tracking Urgency Marketing Tactics 100

Writing on the Web

NOVEMBER 11, 2011

Content marketing experts and the people who write marketing messages ought to understand how consumers’ brains work if they want to engage and create trust and loyalty. Health warnings on cigarette labels actually trigger smoking behaviors , they don’t deter any smoking at all, quite the contrary. How do we know?

Trigger Marketing 100

Trigger Marketing Loyalty Focus Group Tagging 100

Writing on the Web

AUGUST 5, 2010

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. Here’s where you should start thinking a little differently when writing content for the Web: Smart content marketers are using persuasion tactics that appeal to emotions rather than reasons.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

JULY 8, 2015

Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages. Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

JULY 28, 2010

How are you using client recommendations in your online content marketing ? Or are they a major part of your content creation strategies? It’s one of the key persuasion triggers that get people to take action. Social proof is one of the most powerful mechanisms for triggering buying decisions. Online Reputation?

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

OCTOBER 17, 2011

alt=" Writing Compelling Content: What Drives Your Readers?" />. width="93" height="110" /> In a recent blog post, Compelling Content: What Are Your Readers’ Hot Buttons? , Assuming your client is driven by the drive to acquire and to have more, you’ll need to write content to appeal to this need. 4 Drives in a Nutshell.

Work Management 100

Work Management Content Marketing Management Case Study 100

Writing on the Web

AUGUST 10, 2010

What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action? By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for web pages.). Attention is generally done more effectively by negative content.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

NOVEMBER 18, 2011

You get better results with your content marketing when you speak to the “ old brain ,” the one that’s also known as the primitive brain or the survival brain. How can you apply the lessons of this story in your own content marketing and blog writing? Related posts: Content Marketing that Speaks to the Old Brain.

Content Marketing 100

Content Marketing Content Consulting Act-On 100

Writing on the Web

JULY 22, 2011

I’ve talked about this before: here’s a secret formula you can use to grab people’s attention, stimulate their desire, and trigger action. By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for other things you write for the web.).

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. 3 Biggest Challenges for Online Content Marketing? Do some client recommendations work better than others? Social Writing: Don’t ignore networking sites.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

FEBRUARY 14, 2012

What can we understand about human motivations and values in order for content marketing to work? This is where content marketers employ every means possible to appeal to the senses, the thrill of the aesthetic beauty and the joy of being immersed in the experience being offered. Persuasion triggers and emotional hot buttons.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

SEPTEMBER 23, 2015

write on your business blog, you’ve done a bunch of research, you’ve created lists, outlines and even saved a few great blog post drafts, but you haven’t actually published any of your content… There always seems to be one more thing to check before you pull the ‘publish’ trigger.

Business Blogging 100

Business Blogging Creativity Tips Video Marketing 100

Writing on the Web

AUGUST 2, 2010

And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! When marketers write content, they appeal to the senses and the emotions.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

NOVEMBER 8, 2011

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.

Ning 100

Ning Trigger Marketing Copywriting Paid Search Agency 100

Writing on the Web

SEPTEMBER 16, 2015

The same is true for writing quality content – creative blog posts are written by a process : Preparation (Pre-writing) – Gather information and create your plan. Illumination (Revise for relevancy) – Re-read your draft, silently and out loud, and revise the content for relevancy. Illumination (Revise for relevancy).

Blogger 100

Blogger Tips Creativity Relevance 100

Writing on the Web

JUNE 26, 2015

It’s one of the key persuasion triggers that get people to take action. He wrote about six weapons of influence, and it turns out, social proof is one of the most powerful mechanisms for triggering buying decisions. Social proof— recommendations, testimonials and client stories —are a powerful persuasion tactic.

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

MAY 26, 2010

Giving generously of your expertise on your blog is what is called the reciprocity trigger. Reciprocity and social proof are two strong triggers that set the stage for reader conversion. For more information about this, I have 3 suggestions: Read some of my related posts about triggers: Content or Marketing, or Both?

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

AUGUST 5, 2011

It’s one of the key persuasion triggers that get people to take action. Social proof is one of the most powerful mechanisms for triggering buying decisions. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s called social proof.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

DECEMBER 7, 2010

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. What results is a neural network of recalled associations that gets triggered by a memory of a hot-button stimulus. As a content marketing professional, you have words and visuals in your quiver of tools.

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

OCTOBER 30, 2014

Storytelling and personalization is the key piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. We talked about ways to spend time between flights, and ended up talking content marketing. I can help.

Personalization 100

Personalization Storytelling Thought Leadership Newsletter 100

Writing on the Web

MARCH 24, 2014

A health emergency, a broken heart (real or emotional), and important career pursuits can trigger emotional, intellectual or spiritual stress. About Blogs Content Marketing On Writing Better Online Marketing Writing for the Web blog writing business blogging content marketing with blogs creative work resistance'

Creativity 100

Creativity Blogger Trigger Marketing Business Blogging 100

Writing on the Web

JULY 7, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? There are a couple key persuasion triggers to remember when composing sales content: Social proof. Use Client Comments in Your Content Marketing. Authenticity.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100