Webbiquity

MAY 24, 2018

Marketers are now spending, on average, 25% of their overall budgets on content marketing. But only 21% of B2B content marketers are successful at tracking ROI. So, as a content marketer, you need ensure that your content is producing results—and that you can provide the data to prove it. Yes, you read that right.

Tips 239

Tips Content Marketing Lead Scoring Lead Ranking 239

Webbiquity

OCTOBER 25, 2016

20 years ago, when ads popped up online among the content we were looking at, we clicked on them a bit more frequently because we hadn’t developed such a resistance to them. But just getting influencers onto your blog isn’t the only way to drive traffic. If it’s a video and it’s entertaining or something I’m into” responded another.

Traffic 100

Traffic Paid Search Agency Advertising Agencies Social Media 100

Webbiquity

AUGUST 1, 2023

But how can you make the most of it, quickly driving traffic and building an audience? Pay-per-Click (PPC) Advertising Although paid search or display ad clicks have no impact on organic search engine rankings, they can increase the site’s online presence , drive additional traffic, and broaden market awareness.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

AUGUST 30, 2022

Maintaining organic search traffic growth for a large, mature website can be challenging. Some past content contributors may have approached SEO differently than you do today—or may not have considered it at all. Next, work on improving your ranking page content to compete for a page-one position. Page Two Opportunities.

Keywords 347

Keywords Tactics SEO Tagging 347

Webbiquity

APRIL 7, 2015

If you want to dramatically improve your organic search traffic , you have to make your website better. You have to continuously improve and give your users reasons to spend more time on your website and engage with your content. To see a click-map of your website, go to Behavior – Site Content – All Pages.

Traffic 100

Traffic Organization Link Building Click Rate 100

Webbiquity

JULY 25, 2023

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. It provides an opportunity to rethink and revise the graphic design, content, visitor experience, and technical structure of the site.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Webbiquity

JUNE 6, 2017

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. Video content is also easier to consume, particularly on mobile devices.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Webbiquity

NOVEMBER 14, 2017

As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats. Guest post by David Gutierrez. You need to tell a story. Make use of the web generation.

Video Marketing 239

Video Marketing Storytelling Content Paid Search Agency 239

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.”

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Webbiquity

AUGUST 23, 2011

Every blogger wants more traffic. So where does blog traffic come from, and how does this change over time? What’s important here isn’t the specific results from this blog, but what those results say about how to get more traffic to your blog. Direct and referral traffic are highly correlated. How to get it?

Traffic 100

Traffic RSS Social Media Social Networks 100

Webbiquity

MAY 30, 2023

.” It’s not surprising that increasing sales revenue was the top goal (at 67%) among B2C marketers, where marketing is responsible for driving in-store and online traffic, and sales professionals (other than for big-ticket items) generally play a smaller role. 4) The top marketing KPIs are (too?) short-term focused.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. An SEO content writer is a trained professional/specialist who is well-versed in all aspects of SEO and how content can be crafted to achieve search engine rank.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? You can also curate informative content for them and add your insights. Or all of them?

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

JULY 2, 2012

In other situations, however—such as when looking at what percentage of total website traffic should be driven by organic search—the answer is a clear but not helpful “it depends.” When it comes to share of traffic driven by search, few websites are “average.” Website age.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

Webbiquity

FEBRUARY 15, 2017

Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. These five tips can help you more dependably write outstanding content for your blog. Organize Your Content.

Tips 240

Tips Lead Scoring Lead Ranking Statistics 240

Webbiquity

APRIL 18, 2023

When done right, B2B SEO increases the visibility of your site in search engines for your most relevant and high-value keyword terms, attracting more traffic from your target audience and ultimately leading to sales. You’ll keep people on your site if you create valuable content and an interesting website design.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

FEBRUARY 9, 2021

It’s not unusual in companies for their blog to account for 60-80% of total website traffic, with most of their online leads coming through the blog. How can I figure out what content my target audience wants? How do I come up with content ideas for things to post about? Don’t write more if it’s not remarkable.

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Webbiquity

NOVEMBER 29, 2019

Organic search optimization allows you to drive traffic to your website you would otherwise be paying for. If done right, you can sustain that traffic for years or more. SEO isn’t just about generating more website traffic, it’s about attracting the right kinds of visitors. Write In-Depth Content.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285

Webbiquity

JANUARY 28, 2022

Web Traffic. One of the most critical KPIs your PR department should be tracking is web traffic. You can track brand awareness using tools like BuzzSumo, which will show you how many shares your company’s content is receiving on social media. Social Media Engagement. Improved SEO Rankings.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Webbiquity

DECEMBER 6, 2022

While producing enough content and creating high-quality content are perennial challenges for B2B social media and content marketers, the biggest challenge is standing out. According to the the study, only 55% of B2B marketers are creating blog content. The Biggest Challenge in B2B Social Media Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

JUNE 1, 2021

Create content your audience loves. Content is at the core of digital marketing. But getting this right is far more challenging today than in the past, due to the vast quantities of new content being produced every day. So, does that mean content marketing is dead? In fact, quite the opposite.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

APRIL 13, 2022

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. Create valuable, timely content. Look for opportunities to produce content timely as well. Guest post by Dylan Berger.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Webbiquity

OCTOBER 11, 2022

SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates. Being active, responsive, and sharing engaging content from your product or other areas of the business helps promote your brand online. Affiliate sales support independent publishing.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. One key to successful video email marketing is to create personalized and targeted content.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. This document should outline how often you plan to publish on each social media platform and the types of content to post.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

AUGUST 7, 2020

While Google uses more than 200 factors to determine the rank of any page, using relevant keywords in your website copy, making your content compatible across devices, and creating content that is easy to read and understand are some of the factors that help ensure increased traffic. Brand Recall. Start Marketing Anytime.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Beyond merely addressing the recipient by name, personalization entails creating content that speaks to their unique problems and difficulties. One easy method is to figure out average value per lead.

ROI 149

ROI Email Marketing B2B Marketing Marketing Automation Services 149

Webbiquity

JANUARY 9, 2024

Everyone wants their content to bring them hundreds of visitors quickly. Unfortunately, few types of content do. By targeting well-known individuals who have a solid following, you will see a ton of inbound traffic from social media. Make it visually appealing with images and tables of contents. Guest post by Ann Smarty.

Traffic 204

Traffic Peer-to-peer Linkbait Customer Surveys 204

Webbiquity

AUGUST 19, 2016

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Webbiquity

OCTOBER 25, 2021

Placing posters in high-traffic areas where corporate professionals will see them, like in airports and on travel routes, can help boost your visibility. Plus, you can use visual content creation tools to add images and graphics that will make your poster pop and stand out. But that would be unwise. Image credit: Helloprint.co.uk.

Creativity 284

Creativity Business Banner Ads Banners 284

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? And use video. Want to know more?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Content quality doesn’t matter (much) to marketing success. What matters is producing strategic, relevant , high-quality content.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

JANUARY 28, 2016

What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? And what exactly is web presence optimization ?

Aggregage 100

Aggregage Curation Aggregators B2B 100

Webbiquity

JUNE 8, 2021

For example, as a business’s email marketing tactics begin to generate more traffic than its PPC approach, it can use its planned budget to divert more resources to email marketing to capitalize on the shift. 2: Traffic. Too often, marketing leaders place organic (SEO) and paid (SEM) traffic in the same budget group.

Small Business Marketing 136

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for.

PPC 270

PPC SEO Paid Search Agency Click Rate 270