ViewPoint

article thumbnail

Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. WHY IT MATTERS: “While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener.”. __.

article thumbnail

Successful Content Marketing Plans Do 1 Thing Really Well

ViewPoint

Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing? In fact, most content marketing plans fail because they're invested in popular wisdom that is fatally flawed. Successful Content Marketing Creates Response. You’ve got to give prospects a compelling reason to ask for more content.

Planning 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal

ViewPoint

Original Content Attracts Twitter Followers. They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. You have to have sales and marketing leaders that actually believe in this — that aren’t just giving it lip service.

article thumbnail

PowerViews with Kyle Porter: How Can You Sell If You’re Always On?

ViewPoint

He admits the remark was akin to “link bait” and he hoped it would be inflammatory enough to drive traffic. There’s no silver bullet in sales, he said, but one of the biggest mistakes people make is to create content — a blog, a slideshow, a video interview — and not share it wisely and effectively on social media.

article thumbnail

Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013

ViewPoint

Online content in the sales and marketing industries is dynamic and constantly changing. Anthony Iannarino, founder of the popular blog The Sales Blog , shares his knowledge on how to create and maintain a successful blog that will drive traffic to your site and generate more leads. Via OpenView Labs.

article thumbnail

eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset

ViewPoint

What they choose to do next in response to your content and communications is a critical pivot point. After all, the subject is top of mind enough to cause them to pay for content with information. In fact, many marketers are turning to 3 rd party content and considering content curation. Sharing great content.

Lead Gen 120
article thumbnail

A 3 Step Process to Make Social Media Produce Sales

ViewPoint

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. And without using words like traffic, engagement or buzz. He blogs at [link]. It's a smart idea.