Marketing Interactions

JUNE 23, 2017

In this post, I’ll discuss how the details of a buyer persona inform a content marketing strategy. It also enables content creators to step into the persona’s shoes when the time comes to develop content or ideate programs designed to engage her. These types of details also play into tone, voice, and style for your content.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

FEBRUARY 8, 2022

The way you frame the information/content you share with them has an impact. Imagine it like riding in the back seat while they navigate heavy traffic. Do they change lanes often trying to gain an advantage, or are they content to stick with the same lane as traffic ebbs and flows around them?

B2B 69

B2B Peer-to-peer Gartner Top of Funnel 69

Marketing Interactions

AUGUST 15, 2021

B2B buyers consume at least 13 content assets during their buying process. Consider adjusting your scoring for the following factors: Persona-related content engagement. Are they viewing the content designed for the role they play in the buying decision? Pre-sales cycle content. Put Some Substance Behind Your MQLs.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

JUNE 4, 2017

Our customers have shown high engagement with these content assets; what can we create to continue the story or fill in the gaps to help them solve this problem? This includes personas, messaging, stories, content marketing programs, sales enablement programs, and more. Simplified Content Decisions . It’s that simple.

Account Based Marketing 64

Account Based Marketing ABM Lead Scoring Lead Ranking 64