LeadSloth

OCTOBER 4, 2009

Content creation. Many marketing organizations now realize that both these activities are more successful if they use attractive content, so that is also addressed in a couple of sessions. Content creation. Lead Management. They do a great job synthesizing all ideas. Favorite Session. The Marketing Automation Vendors.

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. That takes a lot of work upfront, but will result in ‘free’ traffic in the future. But it can quickly get expensive. Inbound Marketing is more than just SEO.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

OCTOBER 15, 2010

The PR Newswire session announced an integration that makes it much easier to distribute press releases, videos and other content right from Marketo. Additionally, it will make it possible to measure the results of your content marketing efforts more accurately. PR Newswire Integration. Forrester Lead Management Overview.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

JULY 14, 2009

All search engines have approximately the same approach: they rank based on relevant content and page popularity. Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). So in short: Write appealing content, so other people want to link to it.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

NOVEMBER 16, 2010

Often, the content of the email is kept short. They have multiple automated campaigns that would possibly overlap: they were looking for a way to manage this, having some kind of "traffic cop" This is definitely an area that could use some best practices. In one case, the best performing email was actually just one line.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

JANUARY 12, 2010

Creation of buyer-centric content. The Rise of Inbound Marketing – The concept of using social media, search engine optimization and blogs together in driving early awareness stage traffic is still a fairly new one. Secondly, the content we create will begin to change significantly. The need for new analytical skills.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100