Customer Experience Matrix

OCTOBER 15, 2015

This lets marketers target messages very precisely, with key capabilities like frequency caps and content sequencing. Building a true DMP with access to the full range of ad exchange traffic is a major step beyond previous efforts.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

OCTOBER 26, 2009

I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - Apart from using email for customer communications, the respondents gave their highest rankings to the corporate Web site, social media, and custom content.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Customer Experience Matrix

NOVEMBER 21, 2014

You might think that would be done by all personalization systems but it''s possible to do something that can reasonably be called “personalization” using only anonymous information such as traffic source, search terms, location, or Web pages viewed during a visit. Sailthru goes beyond this to store behaviors over time. predictions.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. Neither group provides tools to build and manage a major corporate Web site (generally called "Web content management", although I've labeled it "Web site management" in the following table).

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 9, 2009

But I think the primary reason is that search serves as a gateway to other Internet activity—so marketers wishing to drive traffic to their own Web sites need search advertising to make this happen. This is characterized by use of search engines to drive traffic to Web sites. You can date TV-dominated era from, say, 1950 to 1985.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

AUGUST 4, 2009

In particular, it provides details on how to build several types of lead nurturing campaigns (incoming lead processing, stay in touch, accelerator and lead lifecycle) and provides worksheets for matching content to buyer needs and for calculating ROI. That sounds like a reasonable approach.

Lead Nurturing 120

Lead Nurturing Marketo Leads Lead 120

Customer Experience Matrix

JANUARY 10, 2012

This approach extends beyond most marketing automation products to incorporate full Web content management and marketing services. These join a respectable set of social media features already in place, including sharing buttons, share tracking, and traffic reporting.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 17, 2010

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. Accepting their labels for the moment, let’s look at what LoopFuse has added: - “content marketing” is a set of reports that tracks Web traffic related to different assets.

Loopfuse 120

Loopfuse Traffic Work Management Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 1, 2007

I chose not to stand in line for a copy, but BusinessWeek tells me that Vista’s greatest consumer benefit will be easier access to digital content (“ The Real Value of Vista ”, BusinessWeek , February 5, 2007). With all this information available, an intelligent system could automatically dispatch the most suitable content to each display.

Display 120

Display Ads Ad Building Broadcasting 120

Customer Experience Matrix

DECEMBER 1, 2017

Daily press announcements include a constant stream of news from companies that have found some new way to accumulate data about where people are going, who they meet, what they’re buying, what they plan to buy, what content they’re consuming, and pretty much everything else.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

MARCH 9, 2011

In Act-On's case, unusual advantages include: - “smart” content blocks that can be embedded like widgets in emails and Web pages. This simplifies content creation. The actual functions provided by Act-On are generally competitive with low-to-mid tier marketing automation products. But an early exit rule is harder to find. -

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 7, 2010

But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. These will probably combine the content-sharing and activity-tracking capabilities that different vendors now deliver separately. content grazing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

NOVEMBER 9, 2006

Monitor Site Search Traffic Daily—and React”: adjust offers, site contents and the search results themselves based on visitor searches. “Cross-Pollinate Internet and Site Search”: identify common in-site search terms and use them in your paid search advertising. Test Impact of Changes” 5.

Paper 120

Paper Vendors Analytics Traffic 120

Customer Experience Matrix

SEPTEMBER 1, 2009

The system's main reports all relate to Web behavior: visitors, traffic source, search terms, and pages viewed. Users build the segmentation statements by selecting data categories (visit activities, contact attributes, campaigns, lists, Web forms, traffic source) and then choosing attributes relevant to each category.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

JULY 17, 2009

Last Wednesday’s revised ranking of demand generation vendors by Web traffic reminded me that I never published notes from a conversation I had several months ago with Right On Interactive , developer of the 5Buckets marketing automation software. Now is a good time to remedy that.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, The semantic engine can also tag posts with positive or negative brand sentiment, content tone and emotions. Users can dig into these reports to view the underlying articles.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JULY 20, 2009

These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. Active Conversion is offered as a service with prices based primarily on Web traffic.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

DECEMBER 22, 2006

I was about to drop the topic when my wife came home yesterday from meeting a new client who turned out to be—you guessed it—developing smartphone content. Plus of course there are all kinds of creative activities, such as coordination of group events and viewing downloaded content, that smartphone communication makes possible.

Work Management 120

Work Management Privacy SMS Marketing Management 120

Customer Experience Matrix

JULY 14, 2009

Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. I commented last month that more Web content management system (CMS) vendors are adding marketing automation features. The advantage of page-based scoring is that the scores adjust automatically to new Web contents.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120

Customer Experience Matrix

MAY 8, 2013

This sort of contact management is quite different from HubSpot’s traditional focus on attracting inbound traffic or even from conventional marketing automation. The current vision is also quite different from the original HubSpot vision of attracting traffic through huge volumes of great (but not personalized) content.

Hubspot 120

Hubspot Salesforce.com Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

OCTOBER 2, 2011

HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic. This involves strengthening its “middle of the funnel” tools for more powerful email, better segmentation and content selection, and enhancing lead profiles with data from social media.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Customer Experience Matrix

MAY 7, 2015

Of the three broad tasks I defined – planning, content creation, and execution – only content creation is served by what I consider to be strong AI* solutions. Content Creation Ironically, the most common reaction when I bring up machine-based marketing seems to be “well, they'll never write copy”.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Customer Experience Matrix

SEPTEMBER 20, 2011

Web Content Management panel with leaders from Bridgeline, Sitecore, Percussion, and Ektron - content management systems have evolved to deliver personalized customer experiences across all channles - I only mention this because it supports my own view that Web content systems are candidates to encompass the marketing automation industry. .

Inbound Marketing 120

Inbound Marketing Hubspot Burn Rate Marketing Management 120

Customer Experience Matrix

MAY 11, 2011

Content can include sharing buttons for a wide range of other systems. The system can track the number of shares and reshares for each message and identify traffic from those shares. . - social sharing. The system can publish directly to Twitter, Facebook, and LinkedIn accounts. revenue tracking.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

Customer Experience Matrix

MAY 26, 2011

When a market first develops, it is filled with “point solutions” that do one function – say, send emails or analyze Web traffic. These systems are all broadly similar in that they connect to external systems for customer data, marketing content, and message delivery.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 20, 2011

The system provides a social media publishing tool that automatically creates links with embedded Google-Analytics-compatible identifiers for campaign, content, and source. This overcomes the fact that social media traffic often can’t be tied to a referring Web site. make a purchase or take some other targeted action).

Social Media 120

Social Media Media Enterprise Management Marketing Analytics Tools 120

Customer Experience Matrix

MARCH 29, 2010

Its most common applications, churn reduction for telecommuncations companies and content recommendations for video-on-demand services, are in situations where customers explicitly identify themselves, so this is not an issue. The system can also import external predictive models from vendors such as SAS and SPSS.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Automation Services Marketing Management 120

Customer Experience Matrix

NOVEMBER 28, 2012

It can also capture Web traffic via the Javascript tags and server-to-server connections. integration with campaign and content systems. [x+1] Similarly, the system also doesn’t store or render content but can connect with third party content management systems. [x+1] - connecting to external systems. deployment model.

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 23, 2009

Smarter Content on the Way Let’s start with Omniture/Adobe. This is needed because content increasingly exists outside of plain vanilla Web pages that can be tracked with conventional techniques. Content that can itself “phone home” rather than relying on the carrier medium could be the long-term answer.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Customer Experience Matrix

MAY 6, 2010

All pages are built and managed through a content library, which can also contain materials such as images, downloadable files and link lists. These can be set by page comments, content downloads and list criteria in addition to form submissions. Commenters are automatically entered as leads into the Genoo database.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 12, 2007

All channels draw on a common content store, prospect identifiers, and data warehouse to allow integrated cross-channel programs. The problem is compounded because rules can exist at many different levels, including within content, in content templates, and in campaign flows.

Advertising Channels 120

Advertising Channels Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 28, 2006

SiteSpect: delivers test content by intercepting and replacing Web traffic rather than inserting Javascript snippets. All test content remains on the client’s Web server. This can be done by an on-site appliance or a hosted service. There are (at least!) Kefta considers itself a “dynamic targeting” system.

Multi-Channel 120

Multi-Channel Product Vendors Ideal Customer Profiles 120

Customer Experience Matrix

MAY 1, 2018

Remember they’re also motivated by tough laws in Germany and France enacted early this year, which require to remove illegal content within 24 hours. Per the above, YouTube has occasionally wandered into the spotlight, especially when extremist videos on YouTube intersect with extremist content on Facebook.

Privacy 159

Privacy Facebook Personalization Paid Search Agency 159

Customer Experience Matrix

MAY 23, 2007

My diagram is divided into two main areas: traffic generation systems that lead visitors to a Web site, and visitor treatment systems that control what happens once people get there. These include Web application servers like IBM Websphere , Web development tools like Adobe Dreamweaver , and Web content management tools like Vignette.

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120