B2B Marketing Traction

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You Paid for More Traffic to Your Website – Now What?

B2B Marketing Traction

You got traffic, but did you get results? Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. What you need are the 3 C’s – Content, Connections, and Conversions. How do you get them to do something? Connections.

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Why Your Marketing Plan Needs A Content Strategy, Not Just SEO

B2B Marketing Traction

It’s marketing planning time again, and I’m seeing that many businesses and organizations have “SEO” in their plan, but not “content.” Content on the website is linked to on social media sites, where people connect with you and follow you. So, if you don’t have a blog, consider starting one.

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Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. The results showed that content marketing is often not owned by B2B marketers.

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B2B Marketers: Re-purpose Content with a Purpose

B2B Marketing Traction

Now more than ever, optimized online content is the key to attracting prospects to your website. When you notice that a particular blog entry on your site generated a lot of traffic and/or comments, create a video on the same subject. Repurpose the same content into a video. I’ve used it for my content and my clients.

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

The client had contracted to have their website updated in WordPress, which provided an opportunity to easily add missing content, clean up existing content, and optimize all of the pages. We provided training on how to re-purpose existing content and knowledge into engaging blog posts. The results came in!

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B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. I think that is why the survey shows social media is a small fraction of traffic to websites.

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7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

The article abstracts or snippets allow you to keep the email brief and drive traffic to your website (and clearly track what people read and how long they spend on your site), but if they don’t click through you may need to provide entire articles in the email. Use a table of contents so that people can scan easily.

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