The Marketing Blender

FEBRUARY 27, 2024

Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential. To optimize this, consider incorporating engaging features such as compelling video content.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming. Build hype in advance.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

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Stats Advertising Agencies Paid Search Agency Work Management 286

Trade Press Services Newsletter

MARCH 7, 2024

Marketing Your Book Marketing Mistakes Authors Make and How to Avoid Them Get Published, Get Results When experts showcase thought leadership through published content, they forge new connections with target audiences based on valuable insights. Please schedule a call with one of our experts.

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Paper Thought Leadership Planning Storytelling 311

Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Image Source: Giphy Our secret weapon for success is to include zero-party data. What Is First-Party Data?

ROI 234

ROI Webinar Metrics Privacy Content 234

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Zoominfo

APRIL 30, 2021

“Most third-party virtual event companies sell the full attendee list to all their sponsors, which means that aside from attendees maybe seeing your logo, you’re uploading cold leads that have had zero interaction with your brand or content,” says McCallion. The real difference, McCallion says, is in the speaking session s.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Golden Spiral

AUGUST 26, 2021

Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. Granted, flexibility is a key lesson in trade show 101, but this year’s HIMSS required attendees to be as limber as Gumby, Mrs. Incredible, and Stretch Armstrong combined. Be Flexible.

Trade Show 62

Trade Show Work Management Marketing Management Paid Social Agency 62

Vision Edge Marketing

APRIL 5, 2022

The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines. three to five pieces of content ?before

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

PathFactory

MARCH 3, 2023

In 2022, we saw 3X ROI on the more personalized live (digital) events and as well as webinars compared to large industry trade shows. What I’ve heard from industry colleagues is that thousands of dollars earmarked for 2023 trade shows are getting cut from marketing budgets, in favor of cost-effective or guerilla initiatives.

Trade Show 52

Trade Show Cost Guerilla Marketing Marketing Analytics Tools 52

Trade Press Services Newsletter

AUGUST 3, 2023

As artificial intelligence technology revolutionizes numerous sectors, content creation is no exception. With the ease and speed of AI writing tools, content creators everywhere are asking themselves, “Should I or shouldn’t I use AI to write my content?” Should Marketers Use Artificial Intelligence to Generate Content?

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Marketing AI Copyright Ethics Content 130

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. Essential PR Content When thinking about PR, press releases are typically the first (or only) form of content that comes to mind.

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PR Thought Leadership Press Lead Scoring 130

Trade Press Services Newsletter

APRIL 4, 2024

Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic. Next, consider repurposing your podcast content in your marketing and thought leadership efforts.

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Impressions Practices Best Practices Thought Leadership 297

Sword and the Script | B2B

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

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Trade Show Conference Paid Search Agency Content Marketing 80

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. Yet only 40 percent of B2B content marketers have a written marketing plan in place.

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Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

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Trade Show Work Management Marketing Management Lead Liaison 73

Lead Liaison

JULY 23, 2018

Let’s face it: generating leads at trade shows isn’t as easy as it once was. Vibrant booth displays and creative signage may catch the eye of trade show attendees, but this alone won’t result in new leads for your business. Renting a photo booth for your trade show is far easier now than it was just a few years ago. Conclusion.

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Trade Show Lead Generation Lead Scoring Lead Ranking 114

Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. trade show market will be cut in size by almost two-thirds this year.”

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Trade Show Marketing Budget Creation Marketing Budget Buy 70

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 290

Top of Funnel Buyer's Journey Trends Lead Scoring 290

DiscoverOrg

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive. Create a list of people who could potentially go to the trade show. Now the trade show is over.

Trade Show 120

Trade Show ROI RFP Work Management 120

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. In a previous post, I discussed key strategies for following up with trade show leads. The post 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic appeared first on The Point.

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Trade Show Traffic Demand Creativity 100

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Be strategic about what trade shows you attend .

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 263

SmartBug Media

JULY 13, 2020

In this post, we explore the trade-offs of using HubSpot’s new front-end system. Layouts are rigid, coded completely in HTML and CSS, with HubL tokens added only for editing actual content. In addition, the styles added to the modules and sections by content editors are added in-line in the HTML. Layout Resilience.

CMS Development 98

CMS Development Hubspot Template Banners 98

The Point

NOVEMBER 14, 2014

Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Brandpoint

JUNE 2, 2016

The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Now picture yourself inside the booth at a trade show. Trade show marketing ideas: The good and the bad. Yes, it’s a big question.

Trade Show 48

Trade Show Marketing Budget Marketing Budget Creation Buzz 48

Brandpoint

JUNE 2, 2016

The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Now picture yourself inside the booth at a trade show. Trade show marketing ideas: The good and the bad. Yes, it’s a big question.

Trade Show 48

Trade Show Marketing Budget Marketing Budget Creation Buzz 48

SmartBug Media

AUGUST 10, 2020

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. Trade shows give exhibitors (you) and attendees the opportunity to sync face-to-face, which can help build the trust and deeper connection needed to support longer, sometimes more complex sales cycles. Contact properties.

Cross-Selling 81

Cross-Selling Trade Show Marketing Budget Marketing Automation Services 81

SmartBug Media

AUGUST 27, 2020

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. These principles also apply to affiliate marketing. Make Sure You Know What You’re Paying For.

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Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Picture this. Amazing news, right? Before the Event.

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Trade Show Work Management Planning Paid Search Agency 96

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience. Trade Show ?

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Trade Show Optimization Lead Scoring Lead Ranking 120

Marketing Insider Group

JUNE 2, 2020

Sponsored content, sometimes described as “native advertising,” is a controversial topic in the world of content marketing. Last week I covered the content quantity vs. content qualit y debate. When managed well, sponsored content can be beneficial for the sponsor, the publisher, and the audience. Quick takeaways.

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Paid Content Rules Content Ethics 277

Convince & Convert

JANUARY 28, 2016

He eventually made the switch from writing comedy to writing content after tiring of the always-on-the-road stand-up lifestyle, and founded Spark Media Solutions shortly thereafter. David’s sense of humor and advice make this week’s episode of Content Pros well worth tuning in for. The best employees to send to trade shows.

Trade Show 89

Trade Show ROI Social Networks Lead Scoring 89

Trade Press Services

NOVEMBER 13, 2023

In a time when artificial intelligence and natural language processing can mimic human content creators, now more than ever readers crave high-quality and accurate insights directly from industry experts. As a result, publications that feature content from expert contributors have an edge in connecting with target audiences.

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52