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Content Marketing for Manufacturers is filling the Trade Show Void

Industrial Marketing Today

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. This is only a content summary. This is only a content summary.

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Getting B2B Trade Show Attendees to Buy

Webbiquity

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!). Guest post by Tifany Scifo.

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Increase Trade Show ROI with a Personalized, Digital Buying Journey

LeanData

With a looming market downturn, trade shows can be an expensive marketing play. So when the average cost per lead at a trade show is $811 , every prospect counts. . Better Trade Show Follow Up . Boost Trade Show Contacts with Enrichment Data. And it’s not just the booth space.

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B2B Manufacturing Marketing Strategy: Beyond the Tradition of Trade Shows

The Marketing Blender

Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential. To optimize this, consider incorporating engaging features such as compelling video content.

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Four Trade Show Lessons from HIMSS 2021

Golden Spiral

Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. Granted, flexibility is a key lesson in trade show 101, but this year’s HIMSS required attendees to be as limber as Gumby, Mrs. Incredible, and Stretch Armstrong combined.

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Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script | B2B

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

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Beyond Events & Trade Shows: Affiliate & Referral Marketing Strategies for SaaS [PART 2]

SmartBug Media

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. The sales are tracked via affiliate links from one website to another.”. Referral Marketing.