Anything Goes Marketing

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Even Your Father is on YouTube

Anything Goes Marketing

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. It means that YouTube is much more then just a community in itself as Shmuel perceived it.

Youtube 100
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Have you Heard of Slide for Posting Pictures? You Should!

Anything Goes Marketing

Just like YouTube , there's a new picture slide show tool out there that B2C marketers should get a handle on. Tags: slide , youtube , user generated content , Web 2.0 , B2C. It's called Slide. Want to create your own Slide, start here.

Web 2.0 100
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Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

Here is a clip I found on Youtube. We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps. Bob Kent by Bluecoat Systems (by far the funniest - why is it not on YouTube?)

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The content generated by the event attendees was almost as good as the content from the speakers themselves. Content choice: research survey. jill_rowley : @lauraramos - content needs to be about me and my needs, not you and your products, your awards. The result was better than Eloqua could ever have expected.

Eloqua 100
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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Don't miss these great opportunities to build marketing content. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign.

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Web 2. Slowww - Low Adapatation by Corporations

Anything Goes Marketing

I've worked with companies that have started one and then they died along with other collaboration tools such as an internal wiki, forum and RSS feeds. There wasn't global adaptation of these tools and we weren't forced to use them. Putting that same video on YouTube and other PUBLIC video sharing platforms is. Why did it fail?

Web 2.0 100
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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

You could probably create an RSS feed from this URL as well and then display this content in real time. However, there are a few tricks and tools you can use to direct the Twitter stream. Use a tool like PollDaddy to engage your Twitter followers. Socializing Your Landing Pages. Direct the Conversation #1 Using Hashtags.

Twitter 100