Biznology

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4 simple truths about content marketing re-imagined

Biznology

Content marketing is still a new field, and it remains dynamic and evolving. These all reveal the importance of content marketing to businesses, and the very management of day to day operations. Content is king. Automating your content marketing can be dehumanizing. Statistics on your audience are better. Image source.

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How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere

Biznology

The focus is on how many connections are being made, how many prospects are joining the LinkedIn community, how many views the content is generating, how much website traffic are they getting, how many people are being reached with messages. Don’t optimize content for social media engagement. But ultimately.

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Have you thought your CMS, SEO, and site-hosting strategy through?

Biznology

Most modern content management (CMS) sites support plugins and modules. There are a variety of 3rd party modules that can automatically optimize site content and site images in the background after setting up these plug-ins and integrating them into Google and Bing Webmaster tools, etc. Also, writing content for search.

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How even social media & social selling experts are getting LinkedIn wrong – Part 2

Biznology

Dave Kerpen , best-selling author of Likeable Media , says that offering content other than blog content without collecting email addresses is the biggest lead gen mistake sales and marketing leaders are making! Don’t get me wrong – gated content is still a must. No use of content. There was no strategy.

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Google “mobilegeddon” starts today — are you prepared?

Biznology

If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. Google Search Change Could Cause ‘Mobilegeddon'': Websites which look bad on mobile phones will drop down Google’s search rankings from today – cutting off a major traffic source.

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Spending more time on SEO than adding value to Google?

Biznology

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. Google Needs Copy and Content More than Inbound Links.

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How to Build a Content Strategy that Delivers Results

Biznology

More than 60% of businesses are investing in content marketing. Content marketing increases your visibility in organic search, engages your audiences, evokes strong emotions, inspires customer loyalty and can improve sales. Unfortunately, many marketers still don’t use content marketing strategically. Build Solid Buyer Personas.