Digital B2B Marketing

JULY 10, 2012

Lead generation continues to be a top objective for B2B marketers and content syndication is primary offering from publishers. Definitions: Content syndication refers to distributing content through publishers and requiring registration in order to capture contacts.

Lead Generation 100

Lead Generation Telemarketing Generation Eloqua 100

Digital B2B Marketing

JUNE 4, 2013

Inbound or Content Marketing. When used with content promotions, email continues to be a cost effective channel for marketers that need more granular targeting. Telemarketing. If you are a modern marketer, you might despise telemarketing, but with a targeted list, it continues to be extremely effective. Direct Mail.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

NOVEMBER 27, 2012

Marketers are just turning social into a source of email or telemarketing lists for mass outbound marketing. Retargeting From Social Media Like many B2B marketers looking to drive engagement, you share content and drive conversation around other people’s content. Newsletter or email marketers.

Lead Generation 100

Lead Generation Twitter CPL Cost per Lead 100

Digital B2B Marketing

DECEMBER 1, 2011

However, like companies that once used telemarketing during the dinner hour, some companies are focusing on measurement and forget about their audience. Another example of marketers not being aligned with their audience is comparing the content valued by marketers and by buyers.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

However, like companies that once used telemarketing during the dinner hour, some companies are focusing on measurement and forget about their audience. Another example of marketers not being aligned with their audience is comparing the content valued by marketers and by buyers.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

MARCH 21, 2012

Thankfully telemarketing during dinner has subsided, but marketers continue to look for ways to interject. Information Will Be Everywhere Today, one of the biggest pain points for B2B marketers is creating content. Behind this trend is the fact that content will be everywhere and in every form. Aggressive Interruption.

Paid Search Agency 100

Paid Search Agency Telemarketing Ad Frequency Privacy 100

Digital B2B Marketing

DECEMBER 2, 2013

From content to process to branding, here are five steps you can take to improve the results from your publisher lead generation programs. Select Your Content Carefully. The content you should use depends on how the lead generation program is structured. Content For Fixed Promotional Package. Sponsored Content.

Lead Generation 100

Lead Generation Budget Programs Lead Scoring Lead Ranking 100