Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

DivvyHQ

JULY 23, 2021

Case studies are one of the most valuable types of content your content marketing team can create. Here's a quick guide on how to write a killer case study. They tell the story of your solutions solving real-world problems, and that’s a story that no prospect can resist.

Case Study 115

Case Study Case Studies Studies Top of Funnel 115

Contently

AUGUST 18, 2021

It makes content accessible and helps audiences understand what you’re trying to convey. Using StoryBook, which integrates Voice and Tone data from IBM Watson, we scored the brand voice and tone of every piece of content in our report across five traits: agreeableness, conscientiousness, extraversion, emotional range, and openness.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ This study isn’t just a face-off between human and machine; it’s a deep dive into how the landscape of content creation is evolving , pushing the boundaries of technology and human ingenuity.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Content Marketing Institute

MARCH 9, 2021

Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. And yet, boring, academic-like content pervades. Continue reading → The post B2B Content Isn’t Boring Unless Your Writing Is appeared first on Content Marketing Institute.

B2B 137

B2B Content B2B Marketing Studies 137

Marketing Insider Group

AUGUST 7, 2023

The best way to do this is through conversational content. Conversational content is more than just a marketing strategy. Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard. That’s exactly what conversational content is about.

Conversion 206

Conversion Top of Funnel Content Lead Nurturing 206

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

OCTOBER 11, 2023

Yes, the hub and spoke content model is alive and well. It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial.

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

Contently

MARCH 24, 2020

” It was taught by a 29-year-old adjunct professor named Luther, who had spent the previous five years on an all-expenses-paid trip “studying” the psychedelic ceremonies of aboriginal tribes in Australia and southeast Asia. Why you should write at an elementary school level.

Storytelling 154

Storytelling Barriers Class Paper 154

Influitive

OCTOBER 18, 2022

Of course, I won’t know if you answer it, but I’ll trust you and ask the question anyway: When you write case studies, why do you include customer quotes? The post The Case Study Is Dead. Let me start with a question. I assume you think it’s […]. Long Live the Customer Story appeared first on Influitive.

Case Study 130

Case Study Case Studies Studies Webinar Metrics 130

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

seo.co

APRIL 17, 2022

If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Do’s and Don’ts for Blog Writing for Lawyers.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. They see this style of content as a better “basis for assessing its capabilities and competencies.” Comment: This finding has shown up in the study in prior years as well. Salesforce and HubSpot are two good examples.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation. What Exactly Is AI for Content? It’s a way to create content or update old content that is quick and easy for you to do.

Marketing AI 313

Marketing AI Curation Content SERP 313

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. After all, if you can’t get your audience to take action — like reading your content or making a purchase — what’s the point of your work? . But even the most experienced content marketers can always learn more about how to persuade their readers.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Marketing Insider Group

JUNE 12, 2023

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. Learn the tips and tricks to creating remarkable content.

Content 233

Content Act-On Viral Marketing Fulfillment 233

KoMarketing Associates

DECEMBER 13, 2018

As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. . Assign a Keyword Target.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Scoop.it

FEBRUARY 29, 2024

Joseph Folkman, a behavioral statistician, performed a research study in 2014 about vision statements and how they affect a company’s success. The study found that when employees think their organization’s vision is meaningful, there is a 52% bump in positive engagement over employees who did not find meaning in the vision.

Examples 78

Examples Privacy Paid Search Agency Planning 78

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Anyword

DECEMBER 1, 2021

Not all business writing is the same. In other cases, it might be better to ask a professional to handle the writing when it comes to making the product or service as appealing as possible to the audience. This distinction is especially apparent in the field of copywriting vs. content writing. What is content writing?

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Scoop.it

MAY 10, 2022

Do you know that it takes over four hours to write a typical blog post? This stats from Orbit Media complements the data on main challenges content marketers face in work: lack of time and high-quality content creation are among the top three for specialists to overcome. It’s frustrating, discouraging, and demotivating.

Practices 86

Practices Tips Content Template 86

Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. So, where possible, use video for case studies.

Case Study 62

Case Study Case Studies PR Studies 62

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Now don’t get me wrong.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Sprout Social

MARCH 30, 2020

Looking to master the art of headline writing? Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill. Our guide breaks down 10 actionable headline writing tips that’ll help you score those precious clicks and shares. Don’t sweat it! See how that works?

Work Management 140

Work Management Content Marketing Management Case Studies 140

Search Engine Journal

OCTOBER 2, 2019

Learn how to write a compelling case study in this guide. The post How to Write an Awesome Case Study That Converts via @grybniak appeared first on Search Engine Journal. Want to turn visitors into buyers, clients, or customers?

Case Study 90

Case Study Case Studies Studies Content Marketing 90

Contently

JANUARY 19, 2018

.” Grant’s words reminded me of the time I discovered, to my horror, that I write at an 8th grade reading level. This discovery led me to study the reading level of great writers (and also not-so-great ones). It added another dimension to my theory about good writing. But Grant’s quote also gave me pause.

Viral Marketing 167

Viral Marketing Video Marketing Studies Design 167

Contently

APRIL 11, 2019

As an official job title, content marketer is relatively new. In the last 5 years, strong support for positions like content manager, content director, and content marketing specialist is growing. When we saw these trends, two questions came to mind: What does the modern content marketer do?

Studies 165

Studies Work Management Planning Content Marketing 165

Martech

MARCH 13, 2023

In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. And so, AI cannot write like us,” wrote Eddie Shleyner , founder of VeryGoodCopy. We can leverage generative AI tools to level up the content creation process. You’re writing a piece about [your topic]. .”

Marketing AI 75

Marketing AI AIDA Marketing Analytics Tools Template 75

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects. Bad interviews get you nowhere.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

SocialPilot

MARCH 8, 2024

What kind of content is working for them? How to Write a Client-winning Social Media Proposal? You can write “ Social media proposal for ( Client name ) ” and add the client logo to give a personalized feeling. You showcase your experience and achievements using client testimonials and case studies in the proof of work section.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? The Anatomy of an Effective Outreach Email Crafting Your Outreach Email Strategy Writing Tips for Outreach Emails What is an Outreach Email? Are you looking to build a relationship, promote your content, or collaborate on a project? Writing Tips for Outreach Emails 1.

Outreach 69

Outreach Tips Marketing & Strategy Email Marketing 69