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Sales Engine

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Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

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Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

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Finding the Hidden Money in Your Content Strategy

Sales Engine

But increasing web traffic without a thorough conversion strategy is just branding and awareness— that won’t supply enough leads to salespeople to hit your revenue growth targets. B2B Content Enterprise: How does Conversion Sciences work with clients to optimize landing pages? Ideally that’s what we’re all trying to get to.

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2 Content Strategies That Are Destined to Fail

Sales Engine

Content marketing is the way to go, right? But most successful content marketers know that there’s a lot more going on behind the scenes—which is why less than 30 percent of companies that execute content marketing strategies are happy with the results. This is where content marketing becomes a process and not an event.

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B2B Content Marketing Strategy Should Focus on Developing Lead Intelligence

Sales Engine

This is a primary role for content marketing programs in the B2B space, especially when an outside sales force is being deployed to sell a complex product or service. They simply don’t have the opportunity to identify what these high probability pain points are—unless they can be identified by the content that has been consumed.

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Create Superior Content, Not More Content

Sales Engine

Content marketing is maturing in 2016 from a social media tactic to a formalized go-to-market strategy, but that doesn’t mean that, as marketers, we must generate more content. That means creating an experience for your audience and personalizing content. So how do you improve the quality of your content?

Content 120
article thumbnail

Create Superior Content, Not More Content

Sales Engine

Content marketing is maturing in 2016 from a social media tactic to a formalized go-to-market strategy, but that doesn’t mean that, as marketers, we must generate more content. That means creating an experience for your audience and personalizing content. So how do you improve the quality of your content?

Content 120