LeadSloth

AUGUST 11, 2010

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. Joe Pulizzi, What is Content Marketing?

B2B Marketing 100

B2B Marketing Content Marketing Planning BtoB 100

LeadSloth

OCTOBER 20, 2009

Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. You choose the mix of channels that they prefer (ebooks, webinars, video, blogs, podcasts, and so on) and create compelling content.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

LeadSloth

AUGUST 25, 2010

With a solid nurturing strategy you’ll find new sales opportunities from leads who you thought were not interested. Create Content That Your Audience Needs. Craig Rosenberg : Process, People, and Content: The Keys to Success with Marketing Automation Technology. But how do you create a solid lead nurturing plan?

Manticore 100

Manticore Planning Lead Nurturing Marketing Automation 100

LeadSloth

AUGUST 10, 2010

Also, their founders came from Red Hat, which has a very similar strategy of offering both free and premium products. Please leave a comment with your prediction… Webinar: The Secret To Creating Lead Nurturing Content That Converts. There may be too much cost in the vendor’s business model (e.g. expensive sales teams).

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation Automation 100

LeadSloth

MARCH 15, 2009

It is focused on advanced email strategies, which is an important part of the demand generation process. Some highlights from the agenda : Email Strategies. Leveraging user-generated content. Today MarketingSherpa’s Email Summit started in Miami. Most of the case studies seem to be B2C rather than B2B. Email Analytics.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

LeadSloth

JULY 12, 2010

But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. You still have to create lots of compelling content, but HubSpot takes care of the rest. Conclusion.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

AUGUST 23, 2010

Again, they have created a great program for B2B Marketers, covering both lead generation and lead nurturing strategies. Content that Converts – Marko Muellner and Thom Schoeborn from Webtrends. Just like last year, I will be a blogging partner for MarketingSherpa's B2B Marketing Summit.

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management B2B 100