Cintell

FEBRUARY 25, 2015

Personas fail when they turn out to be a rehash of previously established sales intelligence, and offer little guidance on how to humanize a brand, as well as content.” – Tony Zambito. Buyer personas, in theory, are highly useful strategy documents. Buyer personas that can not guide real-world strategy are fundamentally useless.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

MARCH 3, 2016

He presented the in’s and out’s of what to include in an actionable persona, how to find that insight, and strategies for making the most of your time conducting primary research. Legend has it he’s conducted over one trillion persona interviews in his time at GET LIFT.*. katiemartell #insight pic.twitter.com/zanwh0mm2D.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

Cintell

JANUARY 27, 2016

For Content Marketers. Use words and phrases from persona research to ensure your content marketing echoes the voice of your customer. Audit and tag your marketing content by persona to understand where it fits into the buyers journey for your various segments. For Webmasters and Website Content Managers.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

FEBRUARY 10, 2016

” “We hear a lot about personas, but we need a strategy for deploying them.”. “I ” “The #1 challenge for organizations is developing content that speaks to the buying audience. I feel like we’ve invested in them but I’m not quite sure what we’re getting out of them.”. “We Output: Persona deployment, MQLs, SQLs.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. SiriusDecisions). Engages buyer earlier and more effectively. DemandGen).

Lead Ranking 100

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 100

Cintell

OCTOBER 29, 2015

This year’s MarketingProfs B2B Forum was the biggest yet – attracting hundreds of B2B marketers to our hometown of Boston and defending it’s unofficial reputation as the only B2B marketing conference driven as much by glitter and selfie sticks as much as it is by high-quality content and fantastic speakers.

Buyer Personas 100

Buyer Personas B2B Emarketing Best Practices 100

Cintell

FEBRUARY 8, 2016

Marketers who use personas and map content to the buyer’s journey enjoy 73% higher conversions from response to marketing qualified lead (MQL) Source: Aberdeen Research. Yet, there is ample evidence that investing in persona research is well worth the effort. I’d be happy to help and would love to hear from you.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Cintell

MARCH 14, 2016

Some tangible ideas for using company personas: Use as a foundation to guide an account based marketing (ABM) strategy. Create specific nurture-tracks in marketing automation or email marketing based on the company persona, with relevant offers and content.

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

Cintell

APRIL 21, 2015

In the world of business-to-business marketing in 2015, personas have become synonymous with strategies used to help companies focus its efforts on targeted groups of customers. Thanks to the proliferation of content marketing and a rise in marketing blogs, personas are synonymous with “buyer personas.”.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Cintell

FEBRUARY 15, 2016

Donna Danis, Senior Director, Strategy Consulting, Demand Spring. Donna is the Senior Director, Strategy Consulting, responsible for Demand Spring’s Strategy Consulting line. They are the life of your entire go-to-market strategy. Here’s one of their stories: . Lessons, tips or tricks about buyer personas: .

Buyer Personas 100

Buyer Personas Buyer's Journey Lead Ranking Marketing Qualified Leads 100

Cintell

FEBRUARY 24, 2016

She’s an experienced marketer and her previous work focused on SaaS go-to-market strategy, market analysis, customer acquisition and retention, and strategic client consulting at LogMeIn (LOGM) and TechTarget (TTGT). The development of personas can apply to more than just marketing content and storytelling.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

MARCH 20, 2015

While the spirit of this free content is celebrated, the results are shallow persona insights that do not serve as a reliable bedrock upon which to make decisions. Hazard 3: Shadow segments are concealed personas that are hidden in the shadow of an existing segmentation strategy.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

OCTOBER 23, 2017

Buyer personas will also guide your brand messaging and help you create content that will add value to customers and solve their problems. Use personas to inform strategy. Blog content and social media posts – create content that speaks to different personas. How do you create a buyer persona?

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166

Cintell

DECEMBER 19, 2018

We come to the table with best practices for demand generation, funnel optimization, and content development, but moving forward without buyer persona insights is a constant uphill battle. Fully operationalized personas allow customer-centric orgs to: Build products that solve real problems.

Consulting 120

Consulting Demand Generation Agencies Top of Funnel Buyer Personas 120