Biznology

MAY 29, 2018

Most modern content management (CMS) sites support plugins and modules. There are a variety of 3rd party modules that can automatically optimize site content and site images in the background after setting up these plug-ins and integrating them into Google and Bing Webmaster tools, etc. Also, writing content for search.

CMS Development 205

CMS Development Enterprise Management SEO Allocation 205

Biznology

MAY 19, 2020

It is more important than ever that marketers strike the right tone both in the words they choose and the content that they promote. Q: What should marketers do if event marketing was part of their budget and lead gen strategy heading into the year? Q: What are the biggest adjustments marketers need to make during this time?

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

Biznology

JANUARY 24, 2018

How do you ensure improvements in content and algorithms are effective? The post 5 Effective strategies for A/B testing search appeared first on Biznology. How do you exceed customer expectations if you don’t have an effective baseline? How do you know you’ve done the migration well if you don’t measure the gap before and after?

Webinar Metrics 150

Webinar Metrics Effectiveness Marketing & Strategy Search Marketing 150

Biznology

AUGUST 27, 2014

Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. Copywriting is, after all, the art of persuasion, and you need to demonstrate this in every content piece you create. SEO copywriting.

Copywriting 80

Copywriting Rules Marketing & Strategy Content 80

Biznology

FEBRUARY 13, 2018

The RFP was for a year’s social media strategy consulting. The post Influencer marketing is fully integrating with social media marketing strategy appeared first on Biznology. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. Good luck, soldier.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

DECEMBER 12, 2014

Most of the prospective clients we talk to are already engaged in some form of content marketing. A strategy and plan for implementing it. Ready, Fire, Aim, Or: “Strategy? What Strategy?”. Top of the strategy list has to be that target, the goal you want to achieve. Other strategy elements must include.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Content Marketing Planning 80

Biznology

AUGUST 14, 2013

What’s needed is an underlying strategy. Think back for a moment to the basic truth of what content marketing is: attracting an audience and gaining their trust by publishing information that informs and/or entertains them.) As you answer these questions, you’ll be on your way to building a solid content marketing strategy.

Paid Search Agency 80

Paid Search Agency Marketing & Strategy Marketing Strategy Content Marketing 80

Biznology

MAY 22, 2015

If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost. Have them create video content.

Blogger 80

Blogger Marketing & Strategy Marketing Strategy Content Marketing 80

Biznology

APRIL 28, 2020

The coronavirus impacts everyone, including you, so you need to make adjustments to your marketing strategy accordingly. You’ll need to adjust your marketing strategy by shifting your brand messaging. Many marketers use events and conferences as part of their marketing strategy, but that suddenly changed.

Marketing & Strategy 104

Marketing & Strategy Marketing Strategy Planning Work Management 104

Biznology

JUNE 21, 2018

What’s more, generating content with a unified style in mind is one of the best ways to establish to establish a strong brand identity in the digital world. B2B vs B2C Content. What your business does on a day-to-day basis should have a major effect on the type of marketing content you produce. Understand Your Place.

Online Marketing 187

Online Marketing Content Paid Search Agency Marketing & Strategy 187

Biznology

JUNE 8, 2017

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

OCTOBER 12, 2017

Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng. The lively discussion covered a lot of ground, reflecting the needs of marketing executives striving to do digital well.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

MAY 31, 2017

That’s why most online “content” is text. But most video content for sales engagement (or any other purpose) is not skim-able. One way you can increase the number of short, high-impact videos in your content library is by looking for opportunities to add video to non-video assets. To scope out a solution, you can skim text.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Biznology

APRIL 15, 2019

If your goal is to grow your e-commerce sales, consider these five technologies and strategies to enhance your digital marketing and sales efforts: Artificial Intelligence. It has the ability to perform nearly any task, from improving search to content marketing and product recommendations. AI is a great tool for your business.

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Mobile Advertising Paid Search Agency 123

Biznology

JANUARY 2, 2018

The only content links you can control are your own. ” These hyperlinks were textual and were used as ready references to content relevant to what you were reading. ” These hyperlinks were textual and were used as ready references to content relevant to what you were reading. Ted “Hypertext” Nelson.

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

Biznology

JUNE 9, 2017

Use the five creative strategies below to start boosting your brand’s online reputation. Tip: Start by having your employees write content for your company blog and promoting their own content. This strategy will help grow your brand’s reputation while also giving them immediate equity into their efforts. Like this post?

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Biznology

APRIL 21, 2017

I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. Other common words included “outside-in” “big data” and “content marketing.” Data-driven content marketing is the future. Data-driven content marketing is the future.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Biznology

MARCH 27, 2017

Welcome to the next post in a series celebrating leaders in social media strategy. I am happy to introduce Sarah Nilson , Corporate Web Strategy Specialist at QuintilesIMS , a biopharma and healthcare data and privacy company. Thank you, Sarah, for sharing your experience as a leader in social media strategy! Like this post?

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

APRIL 14, 2017

So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean? Video content marketing means creating engaging video content that is thoughtful, planned and integrated into the different parts of your marketing process and sales process.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

MAY 29, 2017

I’m sure any of you who have spent time on this site appreciate the vital role content plays in building digital relationships. But what about content with the product brand directly? Does the content our brand shares actually foster familiarity with an individual beyond purchase based on common interest? Like this post?

Top of Funnel 99

Top of Funnel Marketing Automation Services Marketing Management Content Marketing 99

Biznology

MARCH 16, 2018

Whether it’s more established disciplines within digital, such as content marketing, conversion rate optimization and search, or new entrants like AI and machine learning, there’s no doubt that the whole field can sometimes frustrate you. Some top tips for improving your site search and your site content. A/B testing for site search.

Marketing AI 154

Marketing AI Search Marketing Content Marketing Conversion Rate 154

Biznology

JANUARY 17, 2017

How has your education and career brought you to where you are now, a leader in social media strategy? Strategies for list-building with alumni and influencers dovetailed with ones for engagement and content sharing of higher education topics and rich curation. How are you measuring the success of your social media strategy?

Social Media 80

Social Media Media Curation Education 80

Biznology

SEPTEMBER 21, 2016

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. Overall, how has your education and workplace learning brought you to where you are now, a leader in social media strategy? Introduction to the Interview. These folks are paving the way for marketing on these evolving channels.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

APRIL 3, 2015

It’s true that social media has broken down some of the traditional barriers that exist between businesses and their customer bases but that does not mean that all social media content is created equal. So how can a brand or small business know if its social media strategy is actually working? Are you posting at the right times?

Effectiveness 80

Effectiveness Marketing & Strategy Social Networks Social Media 80

Biznology

APRIL 5, 2012

But if you want a primer, read my article in Inform IT: “ Three Strategies for SEO Post Panda.”. If tuning our content for keywords our users care about is not longer an effective strategy, what is left for SEOs? The answer to the last question is to get into the field of content strategy.

Google 80

Google SEO Content Keywords 80

Biznology

AUGUST 1, 2016

But I am starting to see more and more clients wake up to a new way to approach search marketing that makes a ton of sense for a large organization–the unified search strategy. In the beginning (in this case, the late ’90s), there was SEO, and it was enough that you had a search strategy. Is it harder to do? Absolutely.

Search Marketing 80

Search Marketing Marketing Strategy Marketing & Strategy PPC 80

Biznology

MAY 6, 2019

You get many likes, and people respond well to your content. Quality content – from views to sales. Let’s not forget – CONTENT IS KING. You can utilize all the IM strategies in the world. But, at the end of the day, if your content is rubbish – you won’t get anywhere. Sure, they like you.

Social Media 99

Social Media Media Content High Quality Lead 99

Biznology

JUNE 9, 2020

First of all, the importance of digital marketing and regularly published content has never been so obvious. Consumers’ attention was only able to be focused on your company’s virtual presence and strategy applied during unfortunate times. Adapting content to previously gathered data. Evaluating your response.

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

Biznology

JUNE 5, 2017

The majority of this video content is not business promotional video, but rather consumer-facing content like how-to videos, reality-style videos, gaming videos, and other episodic content that keeps people going back time and time again. Strategy stage – how to budget for a video strategy. Like this post?

Cost 145

Cost Video Marketing Product Budget Programs 145

Biznology

JULY 13, 2018

All content is not created equal. That’s why it’s critical to create content that appeal to the different buyer needs. This will be your broadest content, the content that would fit nicely in an introductory “101” level course on the subject. No marketer can succeed at that. Comparison.

Buying Cycle 117

Buying Cycle Buy Comparison Content 117

Biznology

NOVEMBER 21, 2011

The first involves keyword research and optimizing the actual website by incorporating selected keywords naturally into the content and meta tags of each page of the website. The links that others are most likely to notice and pass along to their audience are the links to content that provides them with some kind of benefit.

Link Building 80

Link Building Ad Building Marketing & Strategy Content 80

Biznology

NOVEMBER 7, 2016

This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. If, right now, your website only features written content, you might want to consider sprucing things up. According to Syndacast , 74% of all internet traffic in 2017 will be video-based.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

JULY 18, 2016

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content. Behavior-Based Content. Like this post?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

APRIL 30, 2019

Better targeting, A/B testing, content changes–there is a long list. But I believe that the most overlooked weapon is content analytics. Content analytics allow you to distinguish which content is working and which is not, through several approaches: Interaction. Are all bounces bad? Are all bounces bad?

Analytics 112

Analytics Conversion Click Rate Content 112

Biznology

APRIL 17, 2020

The post Strategies for Businesses to Reclaim Lost Revenue From COVID-19 Business Interruption appeared first on Biznology. At a time when so many things are unknown due to business interruption from the coronavirus, you can still recoup revenue. Try these five suggestions to start revitalizing your bottom line.

Business 104

Business Marketing & Strategy Paid Search Agency Press 104

Biznology

MARCH 31, 2017

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. Process – create a sustainable content flow.

SME 80

SME Ad Building Copywriting Content 80

Biznology

FEBRUARY 12, 2016

Because identity is the only constant in an evolving, yet increasingly fragmented, would-be Mobile Conversion Strategy. Even more vexing is the reluctance of dealership marketing professionals to add a forward thinking component to what is now a vacant mobile strategy. Why is this important? Like this post? Sign up for our emails here.

Paid Search Agency 80

Paid Search Agency Conversion Marketing & Strategy Psychographics 80