ANNUITAS

DECEMBER 23, 2014

The problem is this – in response to needing to live in the 57 percent many marketers are developing content that attempts to define solutions for their customers. It is now our job to develop content that Engages and Nurtures throughout that 57 percent and once they do engage with sales, enable and train them on Conversion content.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

ANNUITAS

JULY 9, 2013

Blog B2B Marketing Buyer''s Jouney content marketing Demand Generation DemandGen report' Never underestimate the importance of your website. Once again, the two most used sources for research are general web search and vendor websites.

B2B 100

B2B Demand Generation Marketing & Strategy Content 100

ANNUITAS

OCTOBER 6, 2015

This means adhering to a clearly defined Demand Generation Strategy that is buyer-centric and all the things we need it to be to obtain our goals, and then sticking to it. This means maintaining focus and not being drawn into opportunities (events, webinars, co-sponsoring content) that do not further defined objectives.

Demand Generation 100

Demand Generation Demand Marketing Budget Webinar Metrics 100

ANNUITAS

DECEMBER 10, 2013

I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content. Blog Amanda Batista content marketing content mission customer obsession Oracle Eloqua tentents of modern marketing'

Eloqua 100

Eloqua Content Marketing Marketing & Strategy Blast Campaigns 100

ANNUITAS

FEBRUARY 26, 2015

There are a multitude of things that can destroy a Demand Generation Strategy, but the two biggest culprits are having a short-term vision and lacking alignment with sales. Companies who think they can slash content needs or Band-Aid old or inferior technology in order to launch a program faster are dead wrong. Short-Term Vision.

Lead Ranking 100

Lead Ranking Lead Qualification Marketing & Strategy Buyer Personas 100

ANNUITAS

JULY 31, 2014

While the research is still ongoing there have been some key findings in the area of content marketing that are quite revealing. When respondents were asked, “Do you have a content strategy?” create specific content for each stage of the buyers journey. - While 78.2% responded with yes.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Buyer Personas 100

ANNUITAS

APRIL 17, 2014

The word “strategy” is so over-used these days. No doubt about it we all want to have ground-breaking strategies , be thought of as strategic thinkers, and win awards for our companies or agencies with our strategy of the year. Not at all what I’d call a strategy. Not at all what I’d call a strategy.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Webinar Metrics 100

ANNUITAS

SEPTEMBER 13, 2016

I had the opportunity to spend last week at the Content Marketing World (#CMWorld) event in Cleveland. Content marketing is not new to everyone, in fact, most marketers today are currently using content marketing in their marketing strategy to help engage, nurture and convert their buyers.

Demand Generation 100

Demand Generation Demand Webinar Metrics Generation 100

ANNUITAS

MAY 19, 2016

I spent this morning reviewing the B2B Enterprise Content Marketing report published by Content Marketing Institute. Here are a few of my observations about the study: 39% of B2B Content Marketing Organizations are Fooling Themselves. This is not a strategy; this is an idea or at best, a suggestion.

Content Marketing 140

Content Marketing Demand Generation Content Cross-Selling 140

ANNUITAS

DECEMBER 23, 2016

I thought it would be interesting to revisit some content marketing predictions for 2016. Especially the discussion of quantity over quality, which was a big theme for this year’s Content Marketing World … The following is a repost of an article that was published in January of 2016. Looks like they are holding up!

Top of Funnel 100

Top of Funnel Content Marketing Advertising Agencies Content 100

ANNUITAS

AUGUST 28, 2014

Our friends at Software Advice, a company that reviews and compares social CRM tools , recently conducted a report on the use of social media in their Social Media Content Optimization Survey , which shows that while many organizations are using social media, overall it is still being used tactically, and in isolation.

Social Media 100

Social Media Webinar Metrics Media Marketing & Strategy 100

ANNUITAS

SEPTEMBER 9, 2015

As I was walking down the hallway to get to the opening keynote at Content Marketing World this morning, I passed rows and rows of amazing movie posters. The theme this year is Bright Lights, Big Content and it pulls directly from the Hollywood storytelling tradition, riffing on the classic images from the movies we all know and love.

Content Marketing 100

Content Marketing Planning Work Management Marketing Management 100

ANNUITAS

FEBRUARY 5, 2015

However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. Don’t build a strategy around a tactic. It’s better to have the right strategy then to meet an arbitrary deadline with a poor strategy.

Demand Generation 100

Demand Generation Rules Demand Generation 100

ANNUITAS

SEPTEMBER 18, 2014

This was my third consecutive Content Marketing World (this was the fourth edition of the show), and I couldn’t help but notice a pretty radical shift from years past. Once upon a time, the focus was on the actual creation of content in all of its flavors: How do I convince my boss that content marketing is important?

Content Marketing 100

Content Marketing Planning Content Demand Generation 100

ANNUITAS

SEPTEMBER 11, 2014

However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. Don’t build a strategy around a tactic. It’s better to have the right strategy then to meet an arbitrary deadline with a poor strategy.

Demand Generation 100

Demand Generation Rules Demand Generation 100

ANNUITAS

SEPTEMBER 20, 2016

The pressures to build a solid Demand Generation Strategy that is perpetual with content marketing that converts is high. Do you recognize any of the following content marketing misses? It’s the blend-o-matic of content approaches; there’s nothing this super-piece doesn’t try to do. One piece to rule them all.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Thought Leadership Content 100

ANNUITAS

JULY 7, 2016

When I explain that I’m a Demand Generation Strategy Consultant the confusion and lack of understanding is further magnified. We do this using buyer research, technology, content, data and lead management best practices. There are four roles that Demand Generation Strategy Consultants play: Researcher-. or “consulting for whom?”

Demand Generation 100

Demand Generation Consulting Demand Generation 100

ANNUITAS

FEBRUARY 27, 2014

And based on what I see today, most companies are not building a true Demand Strategy. Instead, they purchase some type of marketing technology, load up a list, blast a few emails and call it a strategy. So let’s be clear on what a Demand Strategy is not…. A Demand Strategy does not start with a marketing technology solution.

Demand 100

Demand Webinar Metrics Buyer Personas Marketing & Strategy 100

ANNUITAS

MAY 7, 2014

Drawing a crowd of approximately 400, mostly B2B marketers there is a thirst for knowledge and deeper understanding of how to advance their content marketing strategies. ardath421 @Content2Convert #C2C14. - Via @barjosh29 “If content is king, context is everything.”

Buyer Personas 100

Buyer Personas Demand Generation Content Conference 100

ANNUITAS

OCTOBER 2, 2014

The Content Marketing Institute and MarketingProfs just posted their 2015 B2B Content Marketing Benchmarks, Budgets and Trends for North America Survey results. In its fifth year, the survey takes a close look at the content marketing discipline in B2B organizations and how organizations rank themselves. How is this strategy?

Content Marketing 100

Content Marketing Peer-to-peer Advertising Benchmark Case Studies 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. It was surprising to me to see that 55% of organizations have small teams (some only one person) that are responsible for serving the entire organization with content.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. It was surprising to me to see that 55% of organizations have small teams (some only one person) that are responsible for serving the entire organization with content.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. It was surprising to me to see that 55% of organizations have small teams (some only one person) that are responsible for serving the entire organization with content.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

AUGUST 18, 2015

Developing a comprehensive Demand Generation Strategy is not a simple task. The three biggest mistakes a company can make in the development of their strategy are some of the most fundamental. A buyer-centric Demand Generation Strategy necessitates buyer research. Assuming you know your buyer-.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

ANNUITAS

FEBRUARY 2, 2016

One month into 2016 and I hate kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. Creating too much content: Carlos Hidalgo just wrote about this issue on these very pages.

Top of Funnel 100

Top of Funnel Content Marketing Buying Cycle Advertising Agencies 100

ANNUITAS

APRIL 23, 2014

ANNUITAS Launches Enterprise Demand Generation Research Study to Uncover B2B Marketing Strategies. Study Aimed at Gaining a Better Understanding of the Demand Generation Strategies Used by B2B Enterprise Organizations . Take the survey here. ###.

Demand Generation 100

Demand Generation Enterprise Management Studies Demand 100

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

ANNUITAS

SEPTEMBER 25, 2014

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.

Verticals 100

Verticals Marketing Strategy Marketing & Strategy Paid Search Agency 100

ANNUITAS

SEPTEMBER 7, 2016

Just one day before I flew to Cleveland for Content Marketing World 2016 , I was approached for two content-related quotes, which may (or may not) be used by various journalists as they compile their articles on the “future” of content marketing and what to expect in 2017. It’s probably because your content stinks.

Content Marketing 100

Content Marketing Content Advertising Benchmark Paid Search Agency 100

ANNUITAS

APRIL 9, 2015

Conversion rate is the crucial metric that ties leads to dollars, and can be the most critical indicator of the health of your entire Demand Generation Strategy. Lead quality, sales processes, content efficacy, and organizational culture all play their part, and it is likely that there is room for improvement across the board.

Conversion Rate 100

Conversion Rate Conversion Lead Ranking Demand Generation 100

ANNUITAS

MAY 26, 2015

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.

Verticals 100

Verticals Marketing Strategy Marketing & Strategy Paid Search Agency 100

ANNUITAS

OCTOBER 31, 2023

For many, the obvious contenders are content ideation and development for various marketing and sales use cases, as well as chat and sales enablement for prospect and customer conversations. AI Requires GTM Strategy Yet here’s the catch that requires constant reminding: AI isn’t automatic. What are they tackling?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

ANNUITAS

JANUARY 14, 2014

A solid strategy is the key to driving more revenue in B2B, but you do need to maximize and optimize each step along the way. Blog content marketing Content Marketing Institute Demand Generation Strategy Hubspot optimize content perpetual revenue Tim Ash V3' These pieces help you get there.

B2B Marketing 100

B2B Marketing B2B Demand Generation Content 100

ANNUITAS

JUNE 23, 2016

Marketers in B2B create a lot of content. We write, we design, we create videos, and post content all day long, but what content really matters to our buyers? Before you jump in and write another eBook, learn what content your buyers need and want. Think about where there may be a gap in your current content strategy.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

ANNUITAS

AUGUST 27, 2015

With Content Marketing World just weeks away, my mind has been on the number of organizations that have increased their marketing spend on the creation of new content. of organizations have indicated that they are spending more on content development than they did in 2014. What’s happening?

Top of Funnel 100

Top of Funnel Relevance Lead Ranking Lead Scoring 100

ANNUITAS

AUGUST 11, 2015

*This is a repost from Michael Brenner - one of our favorites from this year and who doesn’t love Content Marketing World and John Cleese? In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?”.

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

ANNUITAS

OCTOBER 1, 2013

This lack of strategy is one of the key reasons why of those doing content marketing, only 36% will rate their content as effective or very effective. Blog content effectiveness content marketing Content marketing strategy Demand Generation Joe Pulizzi'

Content Marketing 100

Content Marketing Demand Generation Content Marketing & Strategy 100