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Tuesday, May 25, 2010
There are a number of reasons a content strategy is critical, but I’ll start with the simple fact that businesses are now being expected by their consumers to engage through content. Content Touches Everything. With such a demand for content, how could you not have a strategy in place? Better Content.
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Friday, April 30, 2010
Why An Effective Content Strategy is Fundamental to Effective Content Marketing. We hope you’re a firm believer in the value of content marketing. If so, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers. Amorphous marketing is out.
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Tuesday, June 1, 2010
The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. 10 Ways to Keep Your Blog Full of Content 1. When aggregating content, be sure to give credit and link to the original source of information.
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Tuesday, October 6, 2009
0160; Content strategy is not easy. Those that regularly read this blog know I've been covering it more recently: Content Strategy Comes Before Social Media. 20 Questions to Ask Before Launching a Content Marketing Project. Method to Content Strategy. Let's face it. The B.E.S.T.
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Friday, September 4, 2009
In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy. Their current tagline, "Save Money.
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Thursday, September 17, 2009
Had the pleasure of giving this presentation for Virtual MENG (Marketing Executives Networking Group) yesterday on social media and content marketing. That means that publishing, and developing a content strategy that revolves around your customers' informational needs, comes first. You can build a strategy on that.
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Tuesday, June 9, 2009
Get Content Get Customers is just hitting bookstores now ( you can read the news release from McGraw-Hill here ). When Newt and I first started putting the book together in late 2007, content marketing was a relatively unknown term. Could it be that your content strategy isn't driving your social media initiatives?
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Friday, July 31, 2009
But, if you use it well, you can make a measurable difference in your content marketing strategy. Here are six easy ways for Twitter to strengthen your content marketing efforts: Share your best thinking concisely to deliver quick, obvious value. So too with Twitter. That’s good and important.
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Monday, December 7, 2009
B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. Enjoy! Social Web Analytics.
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Thursday, June 25, 2009
Kristina Halvorson ( @halvorson ) from Brain Traffic did an amazing presentation about Content Strategy as the Future of Marketing. 0160;It's thanks to Kristina that I've been presenting more about a greater focus on content strategy as THE critical part of a total content marketing strategy.
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