The latest research from the Content Marketing Institute showed us that everyone is creating content and yet only about a third of us have a document content strategy. So, we have all have a content problem, whether we have accepted it or not. We need to create more of the kind of content our customers are looking for and less of the stuff no one reads, or acts upon. Are you looking to define your content strategy ? In my latest presentation, I outline the questions you need to ask before you can define your content strategy. MORE >>

” We are flooded with content. Blog posts and other content are clamoring for attention with louder promotions and catchier headlines in an attempt to cut through the content clutter. Yes, headlines like Why Your Content Sucks. But shouting catchier headlines louder and louder, when everyone else is doing the same thing, will not fix your content. Why Your Content Sucks Today, your content sucks because you are focused on creating good content. Your audience doesn’t want good content. The goal is not content. MORE >>

Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience. If you’re a B2B (business to business) company, you probably have multiple audiences (your direct customers and the end users of your product), which makes having a content strategy even more important so you’re providing value to all of your audiences. What content do you already have? MORE >>

With Content Marketing World coming up in just a few weeks, I’ve been thinking a lot about the future of content marketing. Along with the big issues of content management, content sourcing, content distribution, content integration, etc., I think there are some alternative content marketing strategies that we need to start paying attention to. I’m halfway through Andrew Davis’ new book Brandscaping and I’m already starting to think differently about how content partnerships can work. Brandscaping. MORE >>

And I think it makes sense to start with B2B Marketing Strategy. 90% of marketers do not have an integrated digital strategy and more than a third admitted their marketing plans were nothing more than a combination of tactics. Brands are seeking for the answer on how to become more like publishers with content marketing, and more. StrategyWe’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. What is Marketing? MORE >>