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The strategy behind the content

grow - Practical Marketing Solutions

At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. thought I would share for you my strategic view of the strategy behind the content streams going into 2016. What is the strategy with video? Everything.

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy. 1. Content Management Inefficiency Abounds.

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Infusing SEO Into Your Content Marketing Strategy

B2B Marketing Insider

Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. Exceptional content that delivers value and purpose can earn links naturally, fueling a website’s authority and overall ranking potential. When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […].

SEO 103

Content Marketing Strategy? Think Like A Reporter

Webbiquity

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Improve Your Content Strategy with Data

Hive9

Content marketing has been one of the biggest marketing success stories of the past few years, with. But like any marketing tactic, you can put resources into content marketing only to watch it fail. 89% of companies focusing on this approach citing positive results. Hive9

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. What are the best practices and frameworks for creating such a strategy? Content Marketing Strategy Guides.

Best 137

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

According to the Industrial Buy Cycle survey of engineers and technical professionals conducted by IHS Engineering 360 (formally GlobalSpec), “The top three most frequently used sources for searching […] The post Content Marketing Strategy Must Drive Your Industrial Website Redesign by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Content Marketing Strategy for Start-Ups

B2B Marketing Insider

You knew you would have to master the art of content marketing before you even launched your start-up. During the early stages of marketing, you’ll mostly rely on content promotion. […]. The post Content Marketing Strategy for Start-Ups appeared first on Marketing Insider Group. Content Marketing

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. And at a more micro level, staying on top of the latest trends that could impact content marketing is no small task in itself. That’s pretty low.

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A Follow-Up Strategy for Content Syndication Leads

The Point

It’s important to recognize that content syndication leads are not like most sales leads. Furthermore, that individual hasn’t downloaded that content from your Website, and may not even be familiar with your brand or even remember your company’s name from the white paper they downloaded mere days ago. references the specific content asset. 2.

Rethinking Market Strategy In A Digital Economy

Tony Zambito

The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing.  We have also seen organizations struggle with how best to adapt to new market dynamics related to customer behaviors and the role of content in reaching customers. Reframing Market Strategy.

The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. How to maintain a cost-effective content creation strategy.

5 Steps to Create a Business-Driven Content Marketing Strategy

Type A Communications

May 24, 2016 Most brands have grabbed hold of the idea of content marketing but many struggle with how to plan and execute it to see meaningful results. B2B Marketing Content Marketing Strategy Revenue Growth Andrew Davis Content Marketing Institute content marketing strategy MarketingProfs Measurement personasWithout exception, read more.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Content Strategy 101 - Creating Content with a Purpose

Tomorrow People

Everyone wants their content to be seen, but if your content strategy is lacking purpose then are you creating content just for the sake of it

8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

Content budgets are soaring, content output is exploding. If you’re the first one to dominate a niche with  your content, you’re one of the lucky ones. You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis. Vary the content type. Try a new content form.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different.

2 Content Strategies That Are Destined to Fail

Sales Engine

Content marketing is the way to go, right? But most successful content marketers know that there’s a lot more going on behind the scenes—which is why less than 30 percent of companies that execute content marketing strategies are happy with the results. Here are two common mistakes that companies make when they get into the new world of content marketing.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

6 Steps To Building An Effective Content Marketing Strategy

B2B Marketing Insider

If you’re completely new to content marketing, developing your content marketing strategy can seem like a rather daunting and impossible task. You’ve likely read a lot of blogs and even books on how to create a successful content marketing program, and are probably feeling pretty confused about what you should do next. Content MarketingIf you’re not […].

A Simple Approach to Document Your Content Marketing Strategy

Junta 42

It’s been almost 10 years now since I’ve been speaking on the topic of content marketing in and around Europe.  Over that time, content marketing has become a driving force, maybe THE biggest change I’ve seen in the approach to marketing around this continent.  It is slowly evolving from a product-centric to a more audience-centered strategic approach. Develop your content.

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

A few months ago,  Kevin Green  left his job at a marketing agency to become Executive Director of Marketing, Digital Strategy & Innovation for Dell. There are few companies that are more serious about serving customers through a diverse content portfolio than Dell is. Kevin Green explains how he leads one of the most complex content-juggling acts in the business world.

Content Marketing: 4 stages to mapping your content strategy

B2B Lead Generation Blog

Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire. In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing. In it, you’ll also learn: How content has and will always impact media.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Content marketing strategy beyond the first degree(s): value chains

Conversionation

Each successful content marketing strategy is a social and connected content marketing strategy by definition. I’m not just talking about the areas where social media marketing and even social business overlap with content marketing. I’m even not just talking about the need to work with audiences of audiences in an era where everything is (getting) […].

25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy

B2B Marketing Insider

Creating and finding good, relevant content to share with your target audience is hard work. But thankfully there are lots of great time-saving content marketing tools out there to make this process easier for you. have listed some of my favorite tools below to help you brainstorm content ideas and put together great content […]. Content Marketing

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10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy

KoMarketing Associates

I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. Today, I want to look back at the past six months (with help from our  industry news section  and GIFs) and showcase some of the latest trends I’ve come across that should have a direct impact on 2016 content marketing strategies. 1. Digital Content Growth.

Trends 143

Viral Content Reverse Engineering Strategy

B2B Marketing Insider

Creating viral content is very difficult because there are so many variables that can determine the success of a viral campaign. The post Viral Content Reverse Engineering Strategy appeared first on Marketing Insider Group. Content Marketing content marketing strategy dips of popularity personal touch reverse engineering method user experience viral content

Viral 44

How to implement a Video 1st content marketing strategy that drives action

Biznology

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense. How to execute a Video 1st content marketing strategy?

Video 85

Why “rich content” is central to your social media strategy

grow - Practical Marketing Solutions

Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. lesson in rich content. First — as you know by now — that there is only value in content if it “moves.” lesson in rich content. But first, I need to tell a story. Twitter?

Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? In short, creating an experience is more about creating content that pinpoints the issues of the individual buyer, allowing them to engage with you on their own timeframes. Content TechStay with me here!

Why Email is Essential for Your Content Marketing Strategy

It's All About Revenue

Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. Meanwhile as content marketing rises in importance, email marketing has been enjoying a resurgence in utility as the tried and true channel for reaching people where they gather every day: their inbox. Why does content marketing deserve special treatment? Because it works.

Email 139

10 Strategies to Battle Content Shock

grow - Practical Marketing Solutions

In January, I wrote a post called Content Shock which explained that we are entering a new phase in the evolution of content-based marketing. There are primarily two dynamics driving this change: The amount of content on the web is literally exploding. Today an average American spends about 10 hours a day consuming content, a number that has risen steadily year by year.

Content Shock: Why content marketing is not a sustainable strategy

grow - Practical Marketing Solutions

This post will demonstrate in simple economic terms why content marketing — the hottest marketing trend around — may not be a sustainable strategy for many businesses. But in the world of content marketing, the prices cannot fall because the “price” of the content is already zero — we give it away for free. Paying people to read our content?

5 Ways User-Generated Content Amplifies Your Social Media Strategy

B2B Marketing Insider

And with social media, content emerges. The post 5 Ways User-Generated Content Amplifies Your Social Media Strategy appeared first on Marketing Insider Group. Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. Consumers are sharing […]. Social Media Social Media Campaigns

How do you build a content strategy when a market is already littered with “experts?”

grow - Practical Marketing Solutions

How does a brand build out a content strategy that can feel trustworthy and reputable, while still maintaining the brand’s identity and helping to improve ROI?”. A big question. Here is the process I would go through to help this marketing professional navigate in a crowded content market. never assume a client has an effective marketing strategy and well-defined message.

Build 89

Content Marketing: Goals, Issues, Strategies

NuSpark

I’ve been thinking about all this content marketing we’ve been exposed to lately.  Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see).  SEO has forced us to write as much content as possible to drive backlinks and increase search visibility. . Content Marketing StrategyThen proceed. 

Is Content Marketing A Sustainable Marketing Strategy?

B2B Marketing Insider

Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. And our session was  titled “Is The Death Of Content Marketing Imminent?” On January 6th, Mark Schaefer wrote a post on his popular {Grow} site called “ Content Shock: Why Content Marketing Is Not A Sustainable Strategy.” He