Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. We don’t republish our content. We don’t repurpose our content. Do you even repost your content on social media?

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Biznology

MARCH 31, 2022

B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where video content shines. Of course, creating video content was never the point; video can work its magic if and only if it’s shared. Innovative video content sharing.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Search Engine Journal

OCTOBER 30, 2019

Increase conversions on your content marketing campaigns by communicating the benefits of what you have to offer. The post Features vs. Benefits: How to Hit Your Content Marketing Sweet Spot via @seocopychick appeared first on Search Engine Journal.

Features 71

Features Content Marketing Content Search Marketing 71

Marketing Insider Group

FEBRUARY 27, 2016

I know how to spot them because I used to be one of them before joining ANNUITAS (don’t tell my boss). The post How to Spot a Tactical Marketer appeared first on Marketing Insider Group. The problem with being a tactical marketer is that it […].

Tactics 100

Tactics Blast Campaigns Guidelines Marketing 100

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 345

Content Marketing Lead Scoring Lead Ranking Content 345

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Let’s dive into why so you have a better idea of what to expect when you focus on content.

Advertising Agencies 336

Advertising Agencies Advertisements Advertising Paid Search Agency 336

Content Marketing Institute

FEBRUARY 22, 2023

What content format rose to the No. What is the most frequently cited challenge for enterprise marketers? Discover the surprising and not-so-surprising findings in our newly released research. Continue reading →

Research 125

Research Content Marketing Content Paid Search Agency 125

SalesIntel

SEPTEMBER 13, 2021

But as a result, they face a blind spot that leads to inaccurate lead qualification. . The Blind Spot in Lead Qualification. You may be currently tracking the behavior of your leads through website visits, email clicks, content downloads, and other interactions with your business. And, that works to some extent. Schedule a Demo.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

Oktopost

MAY 4, 2023

Episode Summary In today’s highly competitive content landscape, marketers are faced with the challenge of not only creating content that stands out but performs. Especially today, everyone is trying to be unique, and Ken believes that you have to do content differently! Catch all episodes here.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Granted, those factors make content marketing a long-term investment.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

FEBRUARY 22, 2021

Content is king. You need content. Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute.

Domain 335

Domain Long Tail Marketing Content Keywords 335

Martech

FEBRUARY 10, 2022

Workflow operating system monday.com will run an ad during the first half of the Super Bowl with a spot buy reaching some 30 million viewers in New York, Los Angeles, Chicago and other key markets. They made a big splash with a Super Bowl ad, and executed a number of short video spots that showed everyday situations where Ricola can help.

Advertising Agencies 94

Advertising Agencies Paid Search Agency Advertising Channels Mobile Advertising 94

Adobe Experience Cloud Blog

JULY 7, 2017

Yes, we already track lead behavior through website visits, email clicks, content downloads and other engagements with our brand.”. This creates a major blind spot in your lead scoring system and gives your sales team a lot of catching up to do when you finally discover the lead. Social media intent data can help fill this blind spot.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

KoMarketing Associates

NOVEMBER 17, 2020

As more marketers turn to video to resonate with their target audience, new research suggests that customers and prospects are consuming more video content than in past quarters. Users were more likely to complete content on iPhones than on Android-based phones. Finding Success with Video Content Marketing.

Marketing Report 231

Marketing Report Video Marketing Advertising Benchmark Content 231

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers.

Advertising Agencies 113

Advertising Agencies Brand Identity Branding Marketing & Strategy 113

ANNUITAS

JANUARY 21, 2016

I know how to spot them because I used to be one of them before joining ANNUITAS (don’t tell my boss). What does a cheesy stock photo and marital status have to do with understanding a buyers’ decision making process, business pain points, and content consumption preferences?

Tactics 100

Tactics Top of Funnel Demand Generation Buyer Personas 100

Contently

JULY 27, 2020

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. Smart marketing leaders are planning to shift that budget to content, as it’s more or less impossible to do good digital marketing without great content. Content Strategy. The first place to start?

Cost per Lead 214

Cost per Lead Cost Per Click Planning Content Marketing 214

CopyBlogger

OCTOBER 11, 2022

Content marketing mistakes are easy to spot on the web these days, because the concept of content marketing is under. The post Top 5 Content Marketing Mistakes You’ll Wish You Fixed Sooner appeared first on Copyblogger. Continue Reading.

Content Marketing 121

Content Marketing Content Marketing Features 121

DivvyHQ

OCTOBER 10, 2022

Today's audiences can spot "fake" a mile away. One way to show that you're being honest and transparent is through content marketing. Content marketing provides valuable information that builds trust with your audience. When it comes to marketing, authenticity is key.

Planning 104

Planning Transparency Content Trust Marketing 104

Moz

JULY 20, 2020

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. The web is overrun with companies that have bigger budgets than you and can churn out content every day. when you’d much rather call it a day. How do you compete?

Keywords 68

Keywords Domain Lead Scoring Lead Ranking 68

Moz

JULY 20, 2020

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. The web is overrun with companies that have bigger budgets than you and can churn out content every day. when you’d much rather call it a day. How do you compete?

Keywords 68

Keywords Domain Lead Scoring Lead Ranking 68

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? Usually, the problem is not about the content you present, but how you present it. Heatmap in Capturly 1.

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

Martech Advisor

OCTOBER 2, 2019

Explore the blind spots that occur mid-funnel and how to avoid them, says, Adam Little is the Chief Marketing Officer at Data Dwell. Have you started to notice blind spots in your sales funnel? One of the biggest causes of sales funnel blind spots is lack of understanding. So, what can be done to plug these blind spots?

Top of Funnel 54

Top of Funnel Sales Qualified Leads Marketing Automation Services Funnel Advertising 54

Televerde

DECEMBER 7, 2020

A CRM is especially useful for spotting and removing bad leads because it syncs all your data into one convenient location. Plus, machine learning allows AI lead scoring tools to improve over time, so they get better at spotting bad leads the longer you use them. Could you send more relevant content? Clean Up Your Email List.

Lead Scoring 59

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 59

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. Yet only 40 percent of B2B content marketers have a written marketing plan in place.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Marketing AI 173

Marketing AI Trends Google SEO 173

Content Marketing Institute

OCTOBER 21, 2021

In the past 18 months, we’ve seen at least three major disruptions that should help us spot where content and marketing are headed – and develop our strategies to be ready for that future.

Content 142

Content Marketing & Strategy Paid Search Agency Marketing 142

PathFactory

DECEMBER 7, 2018

Yet we often don’t focus on the right kind of Content Insight and completely miss the mark. What qualifies as ‘real’ Content Insight? Real Content Insight comes down to the buying signals you’re tracking. Behavioral intent signals look at how people are downloading content and infer intent from that.

Top of Funnel 68

Top of Funnel Ideal Customer Profiles Lead Ranking Marketing Qualified Leads 68

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Ask users to keep it short and simple.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Content Marketing Institute

APRIL 26, 2021

Don’t let blind spots and assumptions derail your content marketing program. Continue reading → The post 4 Mental Models to Help You Tackle Tough Content Marketing Questions appeared first on Content Marketing Institute.

Content Marketing 142

Content Marketing Content Paid Search Agency Marketing 142

BOP Design

JUNE 5, 2018

It’s not surprising that many B2B marketing professionals have a tough time coming up with interesting ideas for content pieces and blog posts. In this blog post, we are going to share 3 surprising spots where you and your team can find inspiration for your next blog topic or even for an entire editorial calendar for your B2B website.

Paid Search Agency 49

Paid Search Agency B2B Sales B2B Marketing Design 49

Hubspot

FEBRUARY 21, 2020

And because salespeople are so focused on meeting their number, it can be hard to spot burnout in your team before it’s too late. So here are seven ways to spot burnout in your salespeople, along with helpful strategies for what to do next. This can be a tough one to spot. Sales Burnout. Causes of Burnout for Sales Reps.

Burn Rate 92

Burn Rate Work Management Lead Ranking Marketing Management 92

Heinz Marketing

OCTOBER 20, 2022

For years, B2B organizations have focused on developing content to support their demand generation efforts. Because of this, it’s essential that organizations prioritize content to meet buyers where they’re at. This can be done through completing a competitive content analysis. Content examples. Funnel stages.

Analysis 119

Analysis Top of Funnel Content Demand Generation Agencies 119

Convince & Convert

SEPTEMBER 7, 2011

This act of finding good content and sharing it is known as content curation. Contrast this with another nugget of conventional social media marketing wisdom: that “content is king” – that the best thing that a social media marketer can do is create content that people find valuable enough to share with the world.

Curation 166

Curation Research Sample Click Rate 166

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147